Rare Beauty Soft Pinch Matte Liquid Blush: a Guru Score of 84%

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

Rosacea1 expert

“And I can personally attest that it does not flare up the rosacea on my cheeks.”

Tea with MD, watch at 11:35

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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CYoung

96k subs

✓Yay

"This was a new find at Sephora, and it's sold out everywhere so this was the only color I could get online, but I loved it. If you put it on directly it's more pigmented, but if you dab it on the color works so well. It's also totally fine to use as a base eyeshadow, it looks a lot more purplish that way, but it actually covers the grayness of the veins under my eyes. Please try it out. It feels like a bit too much of a celebrity brand vibe, but it's worth it, really good."

All 2 takes from CYoung

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"I tried the color called Happy, one of their bestselling colors. If you want the color to really show up, Rare Beauty does that, but don't use your finger with this one, I highly recommend dabbing it on with a sponge or the color shows up too much."

A Korean Makeup Artist Ranks Viral Sephora Beauty

"This was a new find at Sephora, and it's sold out everywhere so this was the only color I could get online, but I loved it. If you put it on directly it's more pigmented, but if you dab it on the color works so well. It's also totally fine to use as a base eyeshadow, it looks a lot more purplish that way, but it actually covers the grayness of the veins under my eyes. Please try it out. It feels like a bit too much of a celebrity brand vibe, but it's worth it, really good."

Dr. Mamina

283k subs

✓Yay

"Rare Beauty's Soft Pinch Liquid Blush, this product in particular has earned its cult status. A tiny amount just goes an enormous way and the finish is genuinely skin-like and it stays looking fresh throughout the day without migrating. This one also has niacinamide."

Dr. Sam Ellis

902k subs

✓Yay

"In which case, may I recommend the Rare Beauty Liquid Blushes? These really last. If you just have a problem with your liquid or cream blushes fading throughout the day or just any blush you put on, these are incredible. They're highly pigmented, though. So what I recommend doing is putting a little bit on like the back of your hand or the back of a palette and then going in and dipping your brush in before you put it on your face."

Tea with MD

115k subs

✓Yay

"And I can personally attest that it does not flare up the rosacea on my cheeks. It's formulated with lightweight pigments and hydrating emollient, which means that it can actually give you a natural dewy flush without emphasizing texture or dryness. Price-wise, it is mid-range, but a little goes a long way. You seriously like I use my finger and I put like two dots on and that is all I need because it is so pigmented."

All 2 takes from Tea with MD

Sephora Fall Sale 2025 | What a Dermatologist Is Buying This Year!

"And I can personally attest that it does not flare up the rosacea on my cheeks. It's formulated with lightweight pigments and hydrating emollient, which means that it can actually give you a natural dewy flush without emphasizing texture or dryness. Price-wise, it is mid-range, but a little goes a long way. You seriously like I use my finger and I put like two dots on and that is all I need because it is so pigmented."

Dermatologist Guide to Sephora Sale | What I’m Buying!

"What I like about these is that they're extremely pigmented so if I just put like a dot here and a dot here, [...] voila, so pretty. [...] They have all sorts of shades ranging from very very light pink to more flurry colors to more coral, which I prefer, to true reds to darker maroons, so you could get any color combination that you want."

James Welsh

1.58M subs

✓Yay

"Rare Beauty has mastered the art of inclusivity, not just in their messaging, but in their product formulations too. [...] The Soft Pinch Liquid Blush is still taking over TikTok to this day."

Alexandra Anele

1.45M subs

✓Yay

"The mini Rare Beauty blushes are so cute, like this is a really really cute one. [...] They're so cute, I love them."

All 9 takes from Alexandra Anele

How to get Sabrina Carpenter’s ‘Soft Baddie’ makeup look

"I have this Rare Beauty one that for some reason I was like, you know what, let's just layer a little bit more because again her cheeks are popping. There's so much blush happening and I'm not mad at it."

Selena Gomez Makeup | Golden Globes 2025

"I have the exact blush [...] in happy. I'm going to try not to use too much of this because she has a darker skin tone than me and this is like a relatively bright blush. It just doesn't look as good on her, so I'm going to blend it out a little bit so that it's thinner."

Pool party friendly makeup, no foundation 🙌🏻

"I'm going to do my little blush trick. I'm going to mix this Rare Beauty one that's obviously way too bright on the back of my hand with a little bit of my foundation because I want the tone but I want to tone it down a little bit."

Shop the Sephora Sale with meee!

"The mini Rare Beauty blushes are so cute, like this is a really really cute one. [...] They're so cute, I love them."

How to look gorg when you’ve been crying

"For blush I'm going to use Rare Beauty, this is a bliss which I believe is the lightest shade. I'm going to [...] mix a little tiny drop with my foundation, [...] lightening it a little bit. I'm going to pick that up with my sponge and pop that on the top of the cheekbone. I don't want to take it too close to the eye, I basically just want to focus it right here."

This is your new go-to Soft Glam makeup

"I've been mixing Rare Beauty 170W and 100W because I've been experimenting with a little bit more brightening recently."

Em Rata’s hot and so are U

"I'm using Rare Beauty blushes. [...] I decided to mix these two colors because I'm using that image as a reference and that's how I was able to create the color. I've been loving blush recently, so I really loaded it on and then I'm just turning my sponge and using the area, the part that I applied my foundation with to blend it out."

Doja Cat's makeup + MY makeup brush 🙃

"I'm going to mix [...] Rare Beauty with Worth and Virtue. I'm going to put a little bit of each on the back of my hand, then pump my foundation to lighten it a little bit so it's not as intense on my skin tone. Then, using my sponge, I'm going to pick that up and focus it high on the cheekbone. I want to bring it into my under-eye a little bit. [...] I think it complements well."

You can make any blush work for your skintone

"I have this blush that I want to use from Rare Beauty called Hope. I've used it many times. [...] I often feel, especially because of the applicator, it's just like this little doe foot, like I'm just supposed to kind of go boop boop and blend it out. But when I do that, because I'm very pale, [...] blushes are often just like too pigmented for me. So rather than just going straight in with it, I pop a little bit in the back of my hand and then mix a drop of my foundation in."

Beyond50Skin

32k subs

✓Nay

"Even though this is a cream type blush, I just don't like the way it applies. It doesn't shear out nicely and it's just for me almost too pigmented, and then you get to a point where you can't really shear it out much more. It's a little bit greasy feeling. [...] I'm definitely decluttering this product because I haven't used it in about 6 months."

Sincerely Miss Ash

196k subs

✓Yay

"So right now I actually have the Rare Beauty one on, this is in the shade Joy, which is a coral peachy shade which I love for spring and summer. I was using this in the winter though, I was using this more so in the winter. They're so pigmented, so all you need is one little tap on your cheek and then you might be blending for a while because that's how pigmented they are, but again you're getting your money's worth and they're going to last a really long time."

Abbey Yung

887k subs

✓Yay

"If you do not want it to, [...] you have to be very careful to use the tiniest amount of product, and then you can sheer it out a little bit more so it's not too intense. When this is built up to have more pigment, I definitely do think it looks dewy. This is the dewy finish of this blush. They also have a matte finish, but when I sheer it out a bit I feel like it just looks more luminous and not overly wet, which I really love. And this also lasts forever."

The Budget Dermatologist

725k subs

✓Yay

"My liquid blush is Bliss by Rare Beauty. It is by far the best one I have found so far. Remember just a little bit of blush; too much blush can actually really age you. [...] This took me [...] the most practice of all of the non-powder new products I tried, so give it time."

Top Pick: liquid blush

Allie Glines

829k subs

✓Yay

"Specifically in the shade Hope and Happy, I absolutely adore these. When people say one dot, they really mean it. It is super pigmented, blends easy, and lasts extremely long. I wore this for my sister's wedding, and it lasted over 12 plus hours without fading. [...] I repurchased the shade Bliss three times. [...] It's my everyday go-to. It really looks like I pinched my cheeks. It's the most natural, beautiful shade that lasts all day."

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All 9 takes from Allie Glines

I Tried The READERS' CHOICE WINNERS... Allure 2023

"I'm sure you could guess what the best blush was according to Allure readers. Look at this, it's the Rare Beauty blush. I mean, I feel like we all knew this was coming. I'm going to use the shade Hope. I'm just going to tap this onto the cheeks and then I'm going to press around the edges with my foundation brush."

Testing Rare Beauty's NEW Blush...

"It has a matte exterior. Here's one of the shades, and this is the color I'm the most excited about. It's called Cheer, and it's a really pretty light pink. There's no denying how pretty this is, but we've got to put it on the face to really get a full opinion. It says it's an airy, silky powder blush that brings instant life to your cheeks with a fresh, radiant flush that lasts. [...] I don't know how much to use, so I'm going to do this side of the face, just pressing it into the skin."

Can I do it?! Trying Selena's Makeup from the VMAs..

"I have never tried this shade before, so I actually had to dig it out of my brand new PR box with some of the newer shades in it. This is a really pretty warm tone. [...] I'm going to take it and sheer it out on the brush. [...] I feel like I've got enough blush, and this color is really pretty."

Testing the NEW Rare Beauty Pressed Powder 😱

"I'm just going to press that into the cheeks. Yeah, I think this is going to look so cute with Poppy. I feel so summery already."

Helping a Subscriber (busy mom!!) with Her Everyday Makeup | Ep 3

"This is Rare Beauty. These are great. [...] They're the best. Yeah, they're really really great. I think with this formula is like the cheesiest. [...] These are pigmented. They're not kidding. [...] I love a little mixology moment with them. You can mix blushes and you just never go wrong. [...] I love to put a little bit just on the eyes as well to bring in the color there."

Makeup YOU Said You'll NEVER Buy Again..

"I find them very hard to work with, always patchy. [...] These are so pigmented, so again another one that could potentially not be very user friendly if you're not like willing to work with it or maybe you don't have the right tools or maybe it's just not fitting into your typical routine. [...] Maybe you're somebody who prefers to apply blush a certain way and this formula just doesn't do it for you."

Let's Reuse Our Makeup Together 😍 (I love this look!!)

"I'm going to take the Rare Beauty blush brush and really diffuse this on the back of my hand."

LET'S TRY THE READERS' CHOICE 2024 WINNERS 😱

"I'm going to wear the shade hope today. I'm pretty sure these won last year as well. A little goes a long way with these so I always like to put it on the back of my hand first and then pick it up with a brush and then go from there so I don't overdo it. [...] This is a really good formula, it's so foolproof and longwearing."

These Are YOUR Top 10 Blushes of 2026 🤯

"Specifically in the shade Hope and Happy, I absolutely adore these. When people say one dot, they really mean it. It is super pigmented, blends easy, and lasts extremely long. I wore this for my sister's wedding, and it lasted over 12 plus hours without fading. [...] I repurchased the shade Bliss three times. [...] It's my everyday go-to. It really looks like I pinched my cheeks. It's the most natural, beautiful shade that lasts all day."

The Style and Beauty Doctor

222k subs

✓Yay

"I actually really like this product. I've used it quite often. I [...] love a liquid blush. [...] I would probably still wear the Rare Beauty because I already have so many of the Rare Beauty ones."

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All 4 takes from The Style and Beauty Doctor

Dollar Tree & Five Below Gotta Stop PLAYING with these Dupes

"I actually really like this product. I've used it quite often. I [...] love a liquid blush. [...] I would probably still wear the Rare Beauty because I already have so many of the Rare Beauty ones."

What We're Getting from the Sephora Savings Event

"So Rare Beauty has this liquid blush that OMG I love. Look at that. Really great color payoff. [...] And you can kind of like blend that out."

Putting TikTok Makeup Dupes to the Test!

"I had already had the Rare Beauty one, and I love this blush. [...] I kind of feel like it's just that the Rare Beauty one is more dewy."

How to Look Expensive Barefaced (Even w/ Dark Spots & Acne)

"I have one of a liquid blush from Rare Beauty but this one, if you're someone who's not really a makeup person but you want a little something, that might be something to look into."

HotandFlashy

1.23M subs

✓Yay

"I really like the blush. Wow, that's probably the longest lasting staying power blush."

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All 8 takes from HotandFlashy

I Tried HOT NEW Makeup at Sephora! So You Don't Have To...

"I really like the blush. Wow, that's probably the longest lasting staying power blush."

OVER 50? 6 Makeup Tips For Smoother Looking Skin!

"I got this new blush in from Rare Beauty and I feel like it's hard to blend, but once I get it on, oh my gosh, it is so beautiful."

Sephora Savings Event 2024! Top Picks + My Cart!

"My top picks for [...] blush are both cream blushes, really into the cream blushes lately. This is the Rare Beauty Soft Pinch Matte Liquid Blush in Hope."

Sephora Holiday SALE! What to Buy | My Top Picks!

"The Rare Beauty Soft Pinch blushes are fantastic. This was the first one that came out that was really super highly pigmented, and these are so big they will last you forever. My favorite is Hope, I love this one, it's beautiful. It also gives you that lit from within glow with a little bit of a shimmer, but a little goes a long way with this."

BEST Makeup of 2023! Drugstore + High End | Mature Beauty!

"It's pigmented but it's not overly pigmented. It looks much more orange in the palette but it goes on the skin really like a beautiful pinky coral color, and it's so soft and subtle. It looks like the color is coming from the inside radiating out. It never looks like something that you've put on the surface of your skin, and I love that about it. It's so pretty. It's one of my most used blushes of the year and one of my all-time favorite holy grails."

Sephora Spring Sale! Top Picks + My Cart | Rouge Starts TODAY!

"The Rare Beauty Pinched Liquid Blush colors are so gorgeous. [...] They blend in so beautifully, they're sheer but yet they give you enough color, and they last all day. The shades come in matte finishes and more satin finishes. They are beautiful on the skin and so easy to work with."

BEST Makeup of 2021 Drugstore to High End!

"The one I showed you last year was the Rare Beauty Blush Enjoy. This is such a gorgeous blush. But this is very pigmented and you can end up with way too much really easily. I tried some of the other colors. I actually bought this little three-pack that they had at Sephora. If they still have it, pick that one up because it gives you a chance to try some blushes. Then you have these small mini ones, which are great. Today I'm wearing it in the shade Peace, and I just love it. It's beautiful."

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"The Rare Beauty Soft Pinch Blush is my hands down favorite blush and the one that I've been wearing and talking about for a couple years now. [...] I'm wearing this one today, this is the shade hope, and like it just gives you this sheer wash of color but they're highly pigmented. It's such a big tube this will last you forever because they are so highly pigmented. You don't need to put on hardly any."

Robert Welsh

1.11M subs

✓Yay

"Rare Beauty's Soft Pinch Blush, sold out, again, locked up like they're diamonds."

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All 5 takes from Robert Welsh

Expired Makeup isn't bad???? | PRO MUA Reacts

"This is a Rare Beauty one. [...] All you have to do is blend a little bit. I think I put some further down, and I'm just gonna buff in. I guess the hardest part would be trying to figure out when you finish blending."

Why Some Makeup Brands Are Winning — and Others Are Dying

"Rare Beauty's Soft Pinch Blush, sold out, again, locked up like they're diamonds."

Are Makeup Artists Ok!!?? | Reacting to makeup hacks

"You do not have to be a certain skin color to use Rare Beauty's blush. I really love blush. I love wearing heavy blush. [...] I got this on TikTok shop, [...] and I absolutely love the color and the way it looks on me. I think it's perfect for a sun kissed look, and I think the undertone complements my skin really well. Some people don't like pigments in blushes. I do. I think this color is gorgeous, and it blends out really pretty. You can also use it for underpainting."

Viral Makeup That Is Actually Good! TikTok Viral makeup

"This went insane. Like, everyone was going for this. Loving it. I'm just going to do two dots like this. And then somebody on TikTok told me to spray a hydrating mist and then tap it in. Some of these are matte, and some of these are like a glowy one. I believe this is matte. So I take the 4-In-1 Hydrating Mist from Rare Beauty. I have a fan on. Not too wet. We don't want it too wet. Blend this blush in, and honestly..."

NEW! Rare Beauty Blush First Impressions | Rare Beauty Soft Pinch Luminous Powder Blush

"It's a combination between two of your guys' faves, Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Rare Beauty Soft Pinch Matte Liquid Blush?

A highly pigmented liquid blush that delivers a skin-like, long-wearing flush with a dewy finish, available in a range of shades from light pinks to deep maroons.

Is Rare Beauty Soft Pinch Matte Liquid Blush worth it?

Mostly yes. 13 of the 14 gurus who reviewed it give it their stamp of approval, for a Guru Score of 84%.

What is Rare Beauty Soft Pinch Matte Liquid Blush's Guru Score?

Rare Beauty Soft Pinch Matte Liquid Blush holds a Guru Score of 84%. That is our read on how warmly the experts talk about it, based on the verdicts of 14 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.