This brow gel sits somewhere between a traditional gel and a pomade, and that balance is what appeals to those who reach for it regularly. It holds brows in place well enough to keep them set throughout the day, though gurus note it doesn't deliver the full lamination effect some expect from a lifting gel. Best suited for anyone wanting a middle-ground formula rather than maximum hold.
Synthesized from 3 expert reviews · most recent take July 2026
"I've been using their brow gel. Incredible, insane, amazing. They are tinted slightly, but it's not so much where you get the color on your skin or anything like that. This is a black one, you'll see it's not black black. It's just like a tinted gel. You can actually run your finger over this gel and it does not move. I've done an 18-hour flight wear test for this brow gel where I sleep in it, wear an eye mask, all this stuff, and it lasts throughout the whole thing. It is really really really strong. So I would absolutely recommend it."
"It is supposed to be like a lamination gel. So if you are not able to really laminate your brows then like what's the point. But I think it held them well enough. I'm happy with the way that they set. I don't think that it looks bad. They haven't completely fallen down. So I'm going to continue using the brow gel and we'll see where it goes."
"Let's use the Rare Beauty Flexible Lifting Brow Gel. This brow gel kind of adds almost an effect of thickness. I am obsessed."
All 37 takes from Allie Glines
My Favorite Makeup Look of the Year... So Far
"Let's use the Rare Beauty Flexible Lifting Brow Gel. This brow gel kind of adds almost an effect of thickness. I am obsessed."
I Tried YOUR Holiday Wishlist! 🎁
"I'm going to set the brows with the Rare Beauty Flexible Lifting Brow Gel. I love this stuff."
Makeup I’ve Been LOVING 🤩
"I've been really enjoying the Rare Beauty Flexible Lifting Brow Gel, so I'm going to use that to set the brows today."
FINALLY TRYING THIS NEW MAKEUP...
"I'm going to use my Rare Beauty Flexible Lifting Brow Gel just to lock things into place."
My PERFECT Makeup for Every Weekday 😍
"I've been setting my brows with the Rare Beauty Flexible Lifting Brow Gel. This stuff is so interesting, it's like a pomade meets a gel, so it gives you a really nice hold. It's going to give you more of that stuck to your head kind of a brow look, so if you're not into that you might not like this, but I've been really into it. I think it's really pretty. I've been really liking a little less filling in the brows, like a little more brow pen situation versus brow pencil for every day."
Ok fine.. Let's try "strawberry girl" makeup 👁️👄👁️
"I've been trying this brow gel, I've only worn it a couple of times but I really like it so far. It's the brand new Rare Beauty Flexible Lifting Brow Gel and it just really holds the brows well in place. It's almost a mixture between a brow gel and a brow wax, that's the best way to describe it. I'm really enjoying it so far."
The Makeup I’ll ALWAYS Repurchase (All On Sale!!)
"I wanted to show you the Rare Beauty Flexible Lifting Brow Gel because I love this."
My #1 Makeup RIGHT NOW 😍
"For brow gel I have been really into the Rare Beauty Flexible Lifting Brow Gel. It's just like a perfect hybrid between a gel and like a pomade, so it gives you that laminated effect but it's not quite as heavy as some of those pomade type products. It's a really good middle ground."
This Became My New Favorite Makeup Look 🤍
"Then I need to stick my brows up a little bit more, which I'll be using the Rare Beauty Flexible Lifting Brow Gel for that. I feel like it's so good for that type of an effect. I will kind of stand my brows up a little more than typical, and I do like the fluffiness of the front of the brow, so maybe I'll try to stand up those brow hairs a little bit more, just trying not to make them too high."
Makeup Inspired by My Korean Color Analysis
"Let's use the Rare Beauty brow gel today."
My No-Overwhelm Guide to the Sephora Sale (What’s Actually Worth It) ✨
"For a good brow gel, I love the Rare Beauty Flexible Lifting Brow Gel. It's so nice. It's very waxy slash brow jelly, but it's not too crunchy, it's not too sticky. It's a really beautiful formula, and I reach for it all the time."
If I Took You to Sephora, Here's What I'd Buy You! 😍
"For brows I have a little brow gel that I've been loving, the Rare Beauty Flexible Lifting Brow Gel. I've talked about this quite a few times. It's so nice, it has that kind of laminated brow look and feel without feeling crunchy. It's a great middle ground between a brow gel and like a brow pomade, is kind of how I've described it in the past. The applicator is really nice, I find that my brow hairs really are able to be moved around with this. There's a perfect amount of product that gets dispersed off of the applicator as well, which is nice because you know how some of them hold too much product and then you've got so much gloop in your brows. I feel like you really can go light with this if you want, so I really do love that as well."
UNEDITED Makeup Tutorial from Start to Finish
"We're going to set the brows with a little Rare Beauty Flexible Lifting Brow Gel, just like this."
My #1 Makeup RIGHT NOW 😍 (best of best)
"For brow gel, honestly I've been rotating through a lot, but I really have been using this one still, the Rare Beauty Flexible Lifting Brow Gel. It's such a good brow gel. It's a nice pomade feeling one, but it's not too thick of a pomade to where it feels unbearable to wear. It's a really good formula and a great price point as well."
10 YEARS!! 😭 Don't miss this one!! 📹
"For brow gel, I'm going to go into the Rare Beauty Flexible Lifting Brow Gel just to lock everything in place."
Can I do it?! Trying Selena's Makeup from the VMAs..
"I'm going to use the Rare Beauty Flexible Lifting Brow Gel. This stuff is so good, I've been using it like crazy lately."
EVERYONE gets 20% OFF at Sephora right now?!
"This one's a really unique formula, I really love it. I'm just going to run that through the brows to lock everything in place."
Watch This When You're Having a Bad Day 🫶
"Let's do a little brow gel. I'm going to use my Rare Beauty brow gel just to kind of set things into place."
Trying NEW Makeup!! 😍 WOW...
"Okay, we are going to set the brows now. I'm going to use the Rare Beauty Flexible Lifting Brow Gel. This stuff is good."
My 5-Minute, Effortless Everyday Makeup
"I'm going to use my Rare Beauty Flexible Lifting Brow Gel. I finally found it, I lost it for a while, but I feel like this gives great, effortlessly fluffy brows."
Easy Holiday Makeup with the Perfect Drugstore Lip!
"I'm going to set the brows with the Rare Beauty Flexible Lifting Brow Gel, I've been really loving this."
The Perfect Holiday Makeup 🎄
"I'm just locking in the brows with my Rare Beauty Flexible Lifting Brow Gel. We'll just kind of throw that in the brows really fast, and we're keeping the brows super soft, not overly defined, just very natural, a bit feathery."
Testing the NEW Rare Beauty Pressed Powder 😱
"I'm going to use the Rare Beauty Flexible Lifting Brow Gel because it's a Rare Beauty kind of day. I do really like how it applied. The only thing is genuinely the color, I feel like if the color was just a little more on the pink side, just for me, it would look a little more natural on my skin tone, but it is what it is."
Makeup (And More) I'm Thankful For.. 🫶
"It's a nice balance between one of those super thick pomades and a thinner formula. It has a great hold, and I like the spoolie on this."
The Brow Mistake I Still See All The Time (+ Tiny Fix!)
"Once you've got your shape down, brow gel helps to keep your brow hairs in place. You're going to want to find a brow gel that's not too thick or too thin. This one's really good, I like this one from Rare Beauty. I'm just going to feather this lightly, kind of pushing the base of the brow hairs up, and then I always like to take my brow gel and kind of chill out the top so it's not too spiky. If you were to just comb your brows in the same direction instead, it's not going to give the same lifted effect."
The PERFECT Easy Winter Makeup ❄️
"I love this stuff and then we're going to lock the brows in place with my Rare Beauty Flexible Lifting Brow Gel."
I LOVE how this look turned out!! 😍 Keep using what you have!!
"Now let's use the Rare Beauty brow gel, a tried and true favorite, to just lock everything into place. Spectacular."
My Easy, Everyday Winter Makeup to Look Healthy ❄️
"Also from Rare Beauty, we're going to set the brows with their brow gel."
Full Face of NOTHING NEW 😍
"I'm going to set the brows with my Rare Beauty Flexible Lifting Brow Gel. My brows got spikier than usual just now, but I kind of like it. I used quite a bit of pressure to put the brow gel through, but I feel like it goes with this look, so we'll just leave it."
Mario's NEW 🌙 Moonlight Ethereal Eyes PALETTE 😱
"I still have my makeup bag packed from Korea, I'm digging through for some of these products, but I'm going to use the Rare Beauty Flexible Lifting Brow Gel to kind of match the feathery brow look that I'm going for."
My Best FALL MAKEUP Routine 🍁 (Easy for Everyday)
"We're gonna set the brows with one of my favorite brow gels right now, this is the Rare Beauty Flexible Lifting Brow Gel, it's just so good."
Full Face of NOTHING NEW: GRWM!! 😘
"I'm just going to use this one from Rare Beauty."
This NEW Makeup is INSANE 🤯
"I'm going to use my Rare Beauty Flexible Lifting Brow Gel. I've been really into this stuff. I'm just going to lock the brows into place with this."
NEW "Warm" Palette from Natasha Denona?! LET'S TEST IT!
"The reviewer uses Rare Beauty Brow Gel to set their eyebrows."
IT'S TIME! THE BEST MAKEUP OF 2025 🥳
"For brow gel, my most worn this year is definitely the Rare Beauty Flexible Lifting Brow Gel. This is such a good one. It's the perfect middle between like a uh proper brow gel and a pomade. It's a really nice formula."
What I'd Buy for YOU at Sephora RIGHT NOW 😍
"The Rare Beauty brow gel is a little more of a pomade and gel hybrid. It gives you those laminated brows but not in a super sticky, heavy, gloopy way. It's a really beautiful formula and your brows are going to stay in place all day."
THE BEST HIGH END MAKEUP OF 2023
"I love the Rare Beauty Brow Gel though, I'm wearing it today. It's somewhere between a brow pomade and a brow gel so you get the best of both worlds and it really holds the brows in place, it's amazing, I love it so much."
Common questions
Frequently asked.
What is Rare Beauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel?
A brow gel designed to lift and set eyebrows with a flexible hold, formulated to balance the texture of a traditional gel with pomade-like control.
Is Rare Beauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel worth it?
Mostly yes. 2 of the 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 79%.
What is Rare Beauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel's Guru Score?
Rare Beauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel holds a Guru Score of 79%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 independent expert reviewers we have collected.
Spend less, score well
Cheaper alternatives the gurus rate.
Lower-priced eye makeup the gurus still rate highly, versus this mid-range pick.
