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r.e.m Beauty

R.e.m Beauty.

r.e.m Beauty
R.e.m Beauty

About this product

r.e.m Beauty is Ariana Grande's cosmetics line featuring makeup products including lipsticks, concealers, blushes, highlighters, and foundations with a space-themed aesthetic.

The Guru Index verdict

70%

Approved

Approved · 70%
2Reviewers
1Approved
0Mixed
1Skip

What the gurus are saying

Gurus praise specific standouts, especially the concealer and satin matte blushes, which perform well and offer generous shade ranges including mixer shades. However, the consensus is inconsistent quality across the line, with many products feeling chalky or unfinished. The brand launched with distinctive vision and bold color innovation but has since drifted toward generic basics, losing momentum and the excitement that originally set it apart. The overall sense is that r.e.m Beauty does some things right but lacks a compelling reason to choose it over competitors.
Synthesized from 2 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Approved
"As a beauty founder, as the founder of r.e.m Beauty, I think it's important to have transparency. I am still four years clean. You see the lines? I love them. I think it's nice to hear a celebrity with a beauty brand say that she doesn't use Botox, but when she does, she'll let us know."
Skip
"It just doesn't feel like a brand that has the excitement around it that it did when it launched. Like a lot of brands, this one feels like they launched with loads of exciting different products. Like we had those highlighters that were unique in color and it was all quite exciting. And now they've released their foundation, it kind of just, it's like, okay, basics. We're going for the basics. And I feel like we need to see something exciting again because they're going to get boring, they're going to get stale, they're going to get stagnant. And I feel like nobody is interested in the brand as much as they used to be. The packaging is cute, it's a cute concept of a brand. But it's that thing of a brand releasing what every other brand does and it's kind of becoming a bit copycat like or a bit like, oh, we have to do this. We have to do this."
All 4 takes from Robert Welsh
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"The brand actually looked really exciting. I quite like its like 60s, 70s-esque vision of space. And one of the lipsticks is really cute. It looks like it's like a little lipstick looking out a peep hole of like a spacesuit. However, the products, don't get me wrong, there's some good products in there, in the brand. But a lot of the stuff again, is quite chalky. It's not so great. A lot of reviewers online also agree in terms of, there's good and bad, there's bad and good, there's chalky and not chalky. And it's not the best brand ever."
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"r.e.m Beauty is good in comparison. It's not great, but it's good. I wasn't expecting much from the brand when it came to complexion products, but I was very, very pleasantly surprised with the concealer. It sat really nicely under the eyes. It looked beautiful. It looked like skin. It also has a great shade range, including a black and white that are made for shade mixing. They're not pretending they're skin tones. And their satin matte blush powders are beautiful, really, really nice on the skin. Again, great shades. They just sit really nicely on top of makeup, on top of foundation. They just do what a blush should do."
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"r.e.m Beauty is another brand that I think do some great products but aren't really people's go to for makeup. When it released, it did give off like a merchandise vibe. It's like, this is Ariana's makeup, and she was in all the visuals. I don't think we had any other models, which would have been quite nice."
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"It just doesn't feel like a brand that has the excitement around it that it did when it launched. Like a lot of brands, this one feels like they launched with loads of exciting different products. Like we had those highlighters that were unique in color and it was all quite exciting. And now they've released their foundation, it kind of just, it's like, okay, basics. We're going for the basics. And I feel like we need to see something exciting again because they're going to get boring, they're going to get stale, they're going to get stagnant. And I feel like nobody is interested in the brand as much as they used to be. The packaging is cute, it's a cute concept of a brand. But it's that thing of a brand releasing what every other brand does and it's kind of becoming a bit copycat like or a bit like, oh, we have to do this. We have to do this."
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