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Pureology

Hydrate Shampoo.

Pureology Hydrate Shampoo
Haircare

About this product

A creamy shampoo formulated to deeply hydrate and protect color-treated hair while smoothing frizz and improving manageability.

Haircare

The Guru Index verdict

79%

Approved

Approved · 79%
3Reviewers
3Approved
0Mixed
0Skip

What the gurus are saying

The gurus who tried it praise how well it hydrates dry, color-treated hair and helps restore shine and softness. It contains jojoba oil for moisture without heaviness, plus green tea and sage extract for antioxidant protection and scalp health. One note: the creamy formula and fragrance blend do give it a luxurious feel, so anyone sensitive to scent or looking for a lighter shampoo may want to sample it first.
Synthesized from 3 expert reviews

Key actives & flags

Salicylic acid (BHA)Alcohol-free

Full ingredients

Aqua/​Water/​Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Sodium Isethionate, Coconut Acid, Parfum/​Fragrance, PPG-5-Ceteth-20, Divinyldimethicone/​Dimethicone Copolymer, Polyquaternium-7, Sodium Chloride, Amodimethicone, Polyquaternium-10, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Carbomer, Linalool, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Glycerin, Limonene, Trideceth-12, Geraniol, Benzyl Alcohol, Sodium Benzoate, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Phenoxyethanol, Sodium Acetate, Salicylic Acid, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"My splurge pick is the Pureology Hydrate Shampoo. This one deeply hydrates dry, color-treated hair while helping to restore your vibrancy. It helps to smooth your frizz, soften strands, and improve your manageability of your hair. This one has Joba oil, which moisturizes and adds that shine without weighing down your hair and making it feel heavy. I also really like that it has green tea extract for some of that antioxidant protection. We know a lot of our hair gets damaged by UV, so we need antioxidant for our hair and scalp, just like our skin. It also has sage extract, which helps to nourish and promote a healthy scalp environment. And it does have this really interesting blend of fragrances, and I'm into fragrances. So this gives you this very luxurious shower feel."
Approved
"The Pureology Hydrate Shampoo is more of a creamy shampoo that protects your hair color and helps to deeply moisturize at the same time. It contains jojoba oil, green tea, as well as sage extract that can stimulate your hair follicles."
Approved
"I'm gonna use my Pureology Hydrate Shampoo and conditioner. I bought big ones of these and then as part of that I got mini ones which is perfect because then I can just keep refilling these from the bigger bottle."
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