Pureology

Hydrate Shampoo.

Haircare

About this product

A creamy shampoo formulated to deeply hydrate and protect color-treated hair while smoothing frizz and improving manageability.

Full ingredients

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Sodium Isethionate, Coconut Acid, Parfum/Fragrance, PPG-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Sodium Chloride, Amodimethicone, Polyquaternium-10, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Carbomer, Linalool, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Glycerin, Limonene, Trideceth-12, Geraniol, Benzyl Alcohol, Sodium Benzoate, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Phenoxyethanol, Sodium Acetate, Salicylic Acid, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol

Guru Score

79%

Yay

3 experts · Moderate agreement

3Gurus

3Yay

0Mixed

0Nay

What they liked

Creamy texture without heaviness
Smooths frizz and improves manageability
Luxurious fragrance

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

What the gurus are saying

This shampoo earns consistent praise for its creamy texture and ability to deeply hydrate dry, color-treated hair while protecting color vibrancy. Jojoba oil delivers shine and moisture without heaviness, and the blend of green tea extract and sage helps shield hair from UV damage and supports a healthy scalp. The luxurious fragrance experience is a bonus several gurus appreciated, though the main draw remains the hydration and smoothing benefits for those with compromised or frizz-prone strands.

Synthesized from 3 expert reviews · most recent take September 2025

Type

HaircareLiquid

Key actives

Salicylic acid (BHA)

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Tea with MD

113k subs

✓Yay

"My splurge pick is the Pureology Hydrate Shampoo. This one deeply hydrates dry, color-treated hair while helping to restore your vibrancy. It helps to smooth your frizz, soften strands, and improve your manageability of your hair. This one has Joba oil, which moisturizes and adds that shine without weighing down your hair and making it feel heavy. I also really like that it has green tea extract for some of that antioxidant protection. We know a lot of our hair gets damaged by UV, so we need antioxidant for our hair and scalp, just like our skin. It also has sage extract, which helps to nourish and promote a healthy scalp environment. And it does have this really interesting blend of fragrances, and I'm into fragrances. So this gives you this very luxurious shower feel."

Dr. Jenny Liu

321k subs

✓Yay

"The Pureology Hydrate Shampoo is more of a creamy shampoo that protects your hair color and helps to deeply moisturize at the same time. It contains jojoba oil, green tea, as well as sage extract that can stimulate your hair follicles."

Dr. Sam Ellis

882k subs

✓Yay

"I'm gonna use my Pureology Hydrate Shampoo and conditioner. I bought big ones of these and then as part of that I got mini ones which is perfect because then I can just keep refilling these from the bigger bottle."

Frequently asked.

What is Pureology Hydrate Shampoo?

A creamy shampoo formulated to deeply hydrate and protect color-treated hair while smoothing frizz and improving manageability.

Is Pureology Hydrate Shampoo worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 79%.

What is Pureology Hydrate Shampoo's Guru Score?

Pureology Hydrate Shampoo holds a Guru Score of 79%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.