Prequel

Prequel Advanced Relief 10% Urea Moisturizing Milk.

Moisturizers

About this product

A lightweight moisturizing milk for the face and body that contains 10% urea, a humectant designed to hydrate and mildly exfoliate dry, rough skin.

Full ingredients

Water (Aqua), Urea, Ethylhexyl Stearate, Caprylic/Capric Triglyceride, Glycerin, Butyrospermum Parkii Butter, Cyclopentasiloxane, C12-15 Alkyl Benzoate, Polyglyceryl-6 Distearate, Sodium Citrate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Cetearyl Alcohol, Dimethicone, Jojoba Esters, Niacinamide, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, C15-19 Alkane, Phenoxyethanol, Potassium Cetyl Phosphate, Citric Acid, Lauryl Glucoside, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Tocopherol

Guru Score

86%

Yay

6 experts · Moderate agreement

Guru Certified

Broad expert consensus

What the gurus are saying

Urea at 10% is the detail these gurus keep coming back to, since it draws water into the skin and gently exfoliates with use over time. That makes it a fit for dry, rough or flaky skin, and the light, quick-absorbing texture suits both face and body. The one thing to keep in mind: Dr. Sam Ellis, who designed this product, is among the most vocal fans, and several of those takes were sponsored.

Synthesized from 6 expert reviews · most recent take January 2026

What they liked

Hydrating and gently exfoliating at 10% urea
Works for face and body

What they flagged

Bottle design wastes product toward the end

Best for

Dry skin

Type

MoisturizersLotion

Key actives

NiacinamideVitamin E

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

Skin barrier support2 experts

“It contains Urea 10% which will help hydrate and soothe the skin and protect the skin barrier, acts as a humectant and an exfoliant.”

Dr. Aleksandra Brown, watch at 12:15

Breakouts and acne1 expert

“It has niacinamide which is also good for the moisture barrier along with redness, dark spots and also good for oily acne prone skin.”

Dr Dray, watch at 1:16

Dark spots and post-acne marks1 expert

“It has niacinamide which is also good for the moisture barrier along with redness, dark spots and also good for oily acne prone skin.”

Dr Dray, watch at 1:16

Redness1 expert

“It has niacinamide which is also good for the moisture barrier along with redness, dark spots and also good for oily acne prone skin.”

Dr Dray, watch at 1:16

Flaky dry patches1 expert

“It will help soften and smooth and moisturize, improves dry rough flaky skin and uneven texture.”

Dr. Aleksandra Brown, watch at 12:15

Rough or uneven texture1 expert

“It will help soften and smooth and moisturize, improves dry rough flaky skin and uneven texture.”

Dr. Aleksandra Brown, watch at 12:15

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Dr Dray

2.69M subs

✓Yay

"This 10% pure urea from Prequel I really like because urea is very hydrating and gently exfoliates. This would be a great option for the winter months. You can use it on the face. It has niacinamide which is also good for the moisture barrier along with redness, dark spots and also good for oily acne prone skin."

All 2 takes from Dr Dray

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"Also very lightweight. This is a good lotion to consider for the summer months because it doesn't feel heavy or greasy on the skin. It absorbs very quickly. If you're someone who finds that heavier moisturizers make you feel overheated because they may slow down the evaporation of sweat, limiting the cooling of your body, try this out. It's very lightweight but also very hydrating. Does not burn or sting, at least for me, although those kinds of outcomes can be very individualized."

Dr. Aleksandra Brown

152k subs

✓Yay

"The Prequel Advanced Relief Moisturizing Milk is ideal for face and body. It will help soften and smooth and moisturize, improves dry rough flaky skin and uneven texture. It's really lightweight, absorbs really fast, almost like a silky texture. It contains Urea 10% which will help hydrate and soothe the skin and protect the skin barrier, acts as a humectant and an exfoliant. It's effective in treating dry rough and scaly skin conditions."

Beyond50Skin

32k subs

✓Yay

"I've been loving the Prequel body products, their urea lotion and their body lotion, love them both. My entire family loves them both. They haven't announced their sale yet but it's coming up."

All 3 takes from Beyond50Skin

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"Another great thing about Prequel products is you can use them from head to toe, they're meant for the face and the body. Most of their products, their new Urea lotion, my whole family absolutely loves, especially for this drier, cooler weather."

I Tried 12 ANTI-AGING Body Skincare Products! What Really Worked to Get Rid of Dry, Crepey Skin!

"I love it. I think we're on our third bottle as a family. The reason I love this so much is it's at a 10% concentration of urea, which means it is slightly exfoliating, so over time using this will gently exfoliate the skin. Urea is a wonderful gentle exfoliator. My skin tends to absolutely love it. This is a single ingredient lotion but it's a great lotion at a great price."

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"I've been loving the Prequel body products, their urea lotion and their body lotion, love them both. My entire family loves them both. They haven't announced their sale yet but it's coming up."

208SkinDoc

2.10M subs

✓Yay

"I've been loving a new moisturizer from Prequel, the Advanced Relief Moisturizing Milk. It's a pretty lightweight moisturizer with shea butter, glycerin, niacinamide, and ten percent urea to really help draw water into the top layers of the skin. I've been loving it for both my face and my body."

Mixed Makeup

1.46M subs

✓Yay

"Sam Ellis's brand they had sent me this Urea repair lotion sample before it launched and I did not get a chance to really use it and then I threw it into my bag when I was traveling and I was like oh this stuff is so good like I went through the whole entire thing on that trip and I was like when I get back I got to pop open a bottle of it but it's like always sold out and back and then sold out so I haven't really had a chance to get another bottle of it but this bottle was great until that last drop of it."

Dr. Sam Ellis

900k subs

✓Yay

"I'm a big fan of moisturizers that have urea. They help smooth and soften the skin. They help with hydration, and they help your other products penetrate the skin better. I am a huge fan of my Prequel Urea Moisturizing Milk."

SponsoredFounder's own brand

All 8 takes from Dr. Sam Ellis

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"The urea cream has a very mild exfoliating effect and really helps smooth the skin. [...] I really like to use the urea cream if I feel like my skin is looking a little bit dehydrated or a little bit textured. [...] It's fantastic if you just need a day-to-day head to toe moisturizer, and you can use this on your face and your body."

Dermatologist Explains Body Hyperpigmentation: What Causes It, Best Treatments, Prevention, & More!

"One of my absolute favorite moisturizers is from my brand Prequel. It's the Urea Repair Moisturizing Milk. I actually designed this product to be safe for use on the face and the body so it's very convenient. This has 10% urea which acts as a humectant to draw water and hydration to the surface of the skin as well as have a mild keratolytic or exfoliating effect without being irritating or sensitizing."

Dermatologist's Favorite Body Skincare Products: Cleanser, Exfoliator, Sunscreen, & More!

"Urea is such an underrated skincare ingredient but it has a huge capacity to do so many good things for the skin. We call this a moisturizing milk because it really is just a smooth easy to spread texture that is super easy to apply every single day because it's so lightweight but still so nourishing. It offers that very very gentle exfoliation that's going to smooth the skin without causing irritation. For me this has become my daily go-to body moisturizer."

Are You Taking Care of the Skin Down There?! | Bikini Area Skincare | Dr. Sam Ellis

"I also love the Urea Moisturizing Milk from my brand Prequel. Urea offers really gentle exfoliation and can be great for addressing skin in the genital area."

How to Fix Crepey Skin: Dermatologist Tips, Skincare Products, In-Office Treatments, & More

"One of my favorite moisturizers for creepy skin is from my brand Prequel and it's the Urea Moisturizing Milk. This is formulated with 10% Urea, and Urea is a humectant that draws water to the skin surface which makes the skin more supple and smooth, but it also has a very light exfoliation effect and that can make the skin look more luminous and glowy, which is something where if you're struggling with creepy skin you kind of need."

Introducing My NEW Skincare Brand Prequel | Dr. Sam Ellis

"This really is a great moisturizer for face and body and you can use it every single day. I like to use it in the evening after I've cleansed my face and applied all of my skincare actives, but I also like to use it after the shower. [...] It glides easily over the body and dries down quickly so you can put it on and move on with your day and know that it's going to nourish your skin. [...] I also think this is amazing for people who struggle with rough or bumpy skin."

How to Deal With Menopause Skin Issues | Dry, Crepey Skin + Loss of Firmness | Dr. Sam Ellis

"I also recommend the Prequel Advanced Relief 10% Urea Moisturizing Milk, which is from my brand. It has 10% urea, and the reason urea is so helpful here is urea not only helps the body hold on to water so it's super hydrating, but it also offers a little bit of light exfoliation as well. The Prequel Advanced Relief 10% Urea Moisturizing Milk was not made with menopausal skin in mind, but so many of my perimenopausal patients are obsessed with it."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Prequel Advanced Relief 10% Urea Moisturizing Milk?

A lightweight moisturizing milk for the face and body that contains 10% urea, a humectant designed to hydrate and mildly exfoliate dry, rough skin.

Is Prequel Advanced Relief 10% Urea Moisturizing Milk worth it?

Yes. All 6 gurus who reviewed it give it their stamp of approval, for a Guru Score of 86%.

What is Prequel Advanced Relief 10% Urea Moisturizing Milk's Guru Score?

Prequel Advanced Relief 10% Urea Moisturizing Milk holds a Guru Score of 86%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected. It is also Guru Certified, our mark for products that hold broad approval across many expert reviewers.

Who is Prequel Advanced Relief 10% Urea Moisturizing Milk best for?

Prequel Advanced Relief 10% Urea Moisturizing Milk is generally suited to dry skin.

What is Prequel Advanced Relief 10% Urea Moisturizing Milk good for, according to the experts?

In their reviews, experts say Prequel Advanced Relief 10% Urea Moisturizing Milk is good for skin barrier support (2 experts), breakouts and acne (1 expert), dark spots and post-acne marks (1 expert), redness (1 expert), flaky dry patches (1 expert) and rough or uneven texture (1 expert).

Is Prequel Advanced Relief 10% Urea Moisturizing Milk good for skin barrier support?

2 experts who reviewed Prequel Advanced Relief 10% Urea Moisturizing Milk say it is. Dr. Aleksandra Brown put it this way: “It contains Urea 10% which will help hydrate and soothe the skin and protect the skin barrier, acts as a humectant and an exfoliant.”