Persona

Persona Eyeliner.

Eye Makeup

About this product

A creamy, blendable eyeliner pencil designed for precise application on the lids and waterline, available in multiple shades from soft neutrals to rich browns.

Guru Score

84%

Yay

Early verdict · Few reviews so far

What they liked

Creamy texture that blends easily
Lasts 24 hours and waterproof
Doesn't transfer or smudge

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

What the gurus are saying

This eyeliner earns praise for being creamy enough to blend smoothly yet staying put for 24 hours without transfer or smudging, even on the waterline. The brown shades stand out, graphite offers a cool-toned shimmer for the lid, chocolate brown works beautifully on the waterline, and stone adds soft bronzy depth without harshness. The formula is pigmented enough that a light touch delivers solid color, so you're not scrubbing or dragging to build payoff.

Synthesized from 2 expert reviews · most recent take December 2025

Type

Eye MakeupPencil

Where to buy

Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Dr. Sam Ellis

897k subs

✓Yay

"I love the ones from Persona though in particular because they are creamy enough that you can blend them really easily, but they also last 24 hours and they are waterproof so they're less likely to transfer. They just really stay and their brown shades are so beautiful. They have this shade graphite which is sort of like a cool toned shimmery brown which I really like for an upper eyelid lining. They have this chocolate brown tone which is also gorgeous and not shimmery."

HotandFlashy

1.23M subs

✓Yay

"This brand Persona sent these to me in PR and they have an eyeliner that I really really like. I've been reaching for this so much. It works really well in the waterline, it doesn't transfer, it's very creamy so you barely touch it to your eyelid or your water line and it is solid line. You know how some eyeliners they're so dry and you have to be like rub rub rub rub scrape scrape scrape until you finally get a little color? Not this one. This is so creamy and so pigmented."

Frequently asked.

What is Persona Eyeliner?

A creamy, blendable eyeliner pencil designed for precise application on the lids and waterline, available in multiple shades from soft neutrals to rich browns.

Is Persona Eyeliner worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 84%.

What is Persona Eyeliner's Guru Score?

Persona Eyeliner holds a Guru Score of 84%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.