Paula's Choice.
About this product
Paula's Choice is a skincare brand offering serums, moisturizers, and targeted treatments formulated for sensitive skin with active ingredients like niacinamide and antioxidants.
Best for
The Guru Index verdict
74%
Approved
✓Approved · 74%What the gurus are saying
Gurus appreciate Paula's Choice for sensitive skin efficacy and recognize it as a credible active-focused brand, but concerns loom. A major complaint is the loss of Leaping Bunny certification despite cruelty-free marketing, now under Unilever ownership, raising allegations of undisclosed animal testing. Pricing is another friction point, with reviewers noting steep increases. Not every product lands, and the brand lacks strength in pigmentation-targeting formulas.
Key actives & flags
Full ingredients
Aqua (Water), Jojoba Esters (Cleansing Beads), Caprylic/Capric Triglyceride (Skin-Replenishing), Glycerin (Skin Replenishing), PEG-20 Methyl Glucose Sesquistearate (Cleansing Agent), Methyl Glucose Sesquistearate (Texture Enhancer), Tocopheryl Acetate (Vitamin E/Antioxidant), Decyl Glucoside (Cleansing Agent), PPG-20 Methyl Glucose Ether (Cleansing Agent), Glyceryl Stearate, Stearyl Alcohol (Texture Enhancers), Polyacrylamide (Suspending Agent), Sapindus Mukurossi (Soapberry) Peel Extract (Cleansing Agent/Antioxidant), Chamomilla Recutita (Matricaria) Flower Extract (Skin-Soothing Antioxidant), Camellia Oleifera (Green Tea) Leaf Extract (Antioxidant), Xanthan Gum (Texture Enhancer), C13-14 Isoparaffin (Texture Enhancer), Caprylyl Glycol (Preservative), Citric Acid (Ph Adjuster), Disodium EDTA (Chelating Agent), Laureth-7 (Texture Enhancer), Phenoxyethanol, Ethylhexylglycerin (Preservatives)
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