About this product
A purple-toning shampoo designed to neutralize unwanted warm tones and brighten blonde hair.
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The Guru Index verdict
Approved
✓Approved · 88%What the gurus are saying
The gurus who tried it found it works quickly, without needing to sit on the hair for any length of time, and does brighten blonde while helping to fight dull tones. One toner noted it may not brighten quite as dramatically as some hairdressers suggest, though it still delivers a noticeable lift. Those with platinum or very light blonde who want fast, no-fuss toning may find it worth a try.
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