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"I've used a ton of different purple shampoos over the years and they all kind of get the job done in terms of toning down the brassy notes in the hair but the reason I just repurchased the one from Olex and I like it so much and I recommend it is because one it foams up really well so you don't have to use a ton of it to evenly distribute it throughout your hair. The other thing I really like about it is it doesn't leave my hair feeling super dry or stripped and a lot of purple shampoos will do that so that was a big win for me."
✓Approved
"The Olex blonde enhancer shampoo, hands down the best purple shampoo there is. It's the perfect tone, it doesn't stain, it's so good. You don't have to let it sit on your head forever for it to work. It lasts even though it's a little bottle. It's not stripping at all. It's fantastic. I'm never leaving this behind, this is my fave."
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