Purple shampoo.

Name: Olex Purple shampoo
Brand: Olex
Rating: 85.0 (2 reviews)

Haircare

About this product

A purple-toning shampoo designed to neutralize brassy and yellow tones in blonde and light-colored hair while cleansing.

Haircare

The Guru Index verdict

85%

Approved

✓Approved · 85%

2Reviewers

2Approved

0Mixed

0Skip

What the gurus are saying

The gurus who tried it found the shampoo tones down brassiness effectively without the dryness that often comes with purple shampoos, which they flagged as a real standout. It also lathers well, meaning people don't need to use much to get even coverage throughout their hair. One note: the takes so far come from a small group, so there's limited feedback on how it performs across different hair types and conditions.

Synthesized from 2 expert reviews

Where to buy

Amazon Shop → Google Shopping Shop → iHerb Shop →

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored

Dr. Sam Ellis

851k subs · 132k devotees

✓Approved

"I've used a ton of different purple shampoos over the years and they all kind of get the job done in terms of toning down the brassy notes in the hair but the reason I just repurchased the one from Olex and I like it so much and I recommend it is because one it foams up really well so you don't have to use a ton of it to evenly distribute it throughout your hair. The other thing I really like about it is it doesn't leave my hair feeling super dry or stripped and a lot of purple shampoos will do that so that was a big win for me."

Alexandra Anele

1.42M subs · 29k devotees

✓Approved

"The Olex blonde enhancer shampoo, hands down the best purple shampoo there is. It's the perfect tone, it doesn't stain, it's so good. You don't have to let it sit on your head forever for it to work. It lasts even though it's a little bottle. It's not stripping at all. It's fantastic. I'm never leaving this behind, this is my fave."