About this product
A purple-toned shampoo designed to neutralize yellow and brassy tones in bleached and highlighted blonde hair.
Best for
The Guru Index verdict
Approved
✓Approved · 87%What the gurus are saying
Gurus praise Olaplex's purple shampoo for fast, effective results without the hand-staining mess or lengthy processing time that plagues competing formulas. The main knock is the premium price point, though reviewers note that any quality purple shampoo is a necessary investment for anyone maintaining bleached or highlighted hair.
Key actives & flags
Full ingredients
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)
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