Index / Olaplex / Purple Shampoo
Olaplex

Purple Shampoo.

Olaplex
Purple Shampoo
Haircare

About this product

A purple-toned shampoo designed to neutralize yellow and brassy tones in bleached and highlighted blonde hair.

Haircare

The Guru Index verdict

87%

Approved

Approved · 87%
2Reviewers
2Approved
0Mixed
0Skip

What the gurus are saying

Gurus praise Olaplex's purple shampoo for fast, effective results without the hand-staining mess or lengthy processing time that plagues competing formulas. The main knock is the premium price point, though reviewers note that any quality purple shampoo is a necessary investment for anyone maintaining bleached or highlighted hair.
Synthesized from 2 expert reviews

Key actives & flags

Alcohol-free

Full ingredients

Water (Aqua/​Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"This is definitely hands down the best purple shampoo I've ever used. The other ones stain my hands like crazy or you have to leave it on for a really long time for it to like do anything. This is really great. I just mix these, work through my hair with my little scalp scrubber thing, rinse it and we're good. Color is perfect."
Top Pick: purple shampoo
Approved
"The Olaplex Purple Shampoo is expensive. Purple shampoo from other brands are expensive too. If you bleach and do strong highlights or balayage type hair style, you will need to invest in a purple shampoo which is going to increase your cost. That's something you always have to use if you color your hair."
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