Olaplex Purple Shampoo: a Guru Score of 79% from 5 experts

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✓Approved

"I'm currently loving this one, I just finished it last night. This is Olaplex, their purple shampoo for blonder hair. I don't necessarily know if this really works, but I think it might help brighten up my blonde a little bit. My hairdresser said if you use that you'll really be platinum blazing. It doesn't really do that, but it does help brighten it up a bit and kind of fight off some of the other tones in your hair, which can make it look dull."

Dr. Sam Ellis

863k subs

✓Approved

"I've used a ton of different purple shampoos over the years and they all kind of get the job done in terms of toning down the brassy notes in the hair, but the reason I just repurchased the one from Olaplex and I like it so much and I recommend it is because, one, it foams up really well, so you don't have to use a ton of it to evenly distribute it throughout your hair. Sometimes I feel like if it doesn't get sudsy enough it's really hard to feel like you're getting an even distribution of the product. And the other thing I really like about it is it doesn't leave my hair feeling super dry or stripped, and a lot of purple shampoos will do that, so that was a big win for me."

Nipun Kapur

401k subs

✓Approved

"The Olaplex Purple Shampoo is expensive"

Beyond50Skin

31k subs

✓Approved

"I haven't used Olaplex in quite a while now, but I did like their Purple Shampoo."

Alexandra Anele

1.43M subs

✓Approved

"I always need a purple shampoo and this is hands down the best one, so I'm going to pick up an extra one. Hands down best purple shampoo in the entire world, I don't know how many times I've talked about it, it's so good. You don't need to sit around and wait for it to tone the hair, you just wash it and rinse it out and you're good. I love this purple shampoo. The girl who does my hair color put me on to it years ago and it's what I've been using since I have been platinum this whole time."

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All 3 takes from Alexandra Anele

So Sephora's having a sale... What to skip & what's actually WORTH IT

"I always need a purple shampoo and this is hands down the best one, so I'm going to pick up an extra one. Hands down best purple shampoo in the entire world, I don't know how many times I've talked about it, it's so good. You don't need to sit around and wait for it to tone the hair, you just wash it and rinse it out and you're good. I love this purple shampoo. The girl who does my hair color put me on to it years ago and it's what I've been using since I have been platinum this whole time."

Grab a snack friends, I have SO many skin & hair care empties!

"This is definitely hands down the best Purple Shampoo I've ever used. The other ones stain my hands like crazy or you have to leave it on for a really long time for it to like do anything. This is really great. I just mix these, work through my hair with my little scalp scrubber thing, rinse it and we're good. Color is perfect."

Before you buy, you gotta watch

"Olaplex was actually really really nice, they reached out to me recently and sent me PR, and I said I've been loving the bond maintenance routine, they sent me everything that I use. The blonde enhancer shampoo, hands down the best purple shampoo there is, hands down the best one. It's the perfect tone, it doesn't stain, it's so good, you don't have to let it sit on your head forever for it to work. It lasts, even though it's like a little bottle, and I think they have larger bottles, but even this little bottle will last me forever. I guess I don't have that much hair, so if you have more hair maybe you need a little bit more, but it lasts me forever and I love it so much, it's really really great, it's not stripping, it's fantastic. I'm never leaving this behind, this is my fave."

Common questions

Frequently asked.

What is Olaplex Purple Shampoo?

A purple-toned shampoo designed to neutralize brassy and yellow tones in blonde hair while cleansing.

Is Olaplex Purple Shampoo worth it?

Yes. All 5 gurus who reviewed it give it their stamp of approval, for a Guru Score of 79%.

What is Olaplex Purple Shampoo's Guru Score?

Olaplex Purple Shampoo holds a Guru Score of 79%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 independent expert reviewers we have collected.

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