Neutrogena

Neutrogena Niacinamide Serum 10%.

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Serums

About this product

A lightweight hydrating serum with 10% niacinamide designed to deliver hydration and skin-strengthening benefits.

Guru Score

75%

Yay

Early verdict · Few reviews so far

What they liked

Lightweight, hydrating texture

What they flagged

10% niacinamide may irritate sensitive skin
Niacinamide already in many moisturisers

What the gurus are saying

This serum pairs niacinamide with a water gel-like texture that reviewers find hydrating and easy to layer. The 10% niacinamide concentration is higher than the minimum research supports, which means some people with sensitive skin may want to patch-test first or dial back to a few times a week, though many tolerate it well. One thing to keep in mind: niacinamide already appears in a lot of moisturizers, so this works best if you don't already have it in your routine elsewhere.

Synthesized from 2 expert reviews · most recent take September 2025

Best for

Oily skin Combination skin Acne-prone skin

Type

SerumsDrops & dropper

Where to buy

Ulta → Amazon → Google → iHerb →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Dr. Aleksandra Brown

151k subs

✓Yay

"It is a match made in heaven. [...] You're moisturizing with niacinamide. It's a really good one for sensitive skin. It will help improve uneven skin tone while also boosting your hydration, making it really good choice if you're on like dry breakout prone skin. It's also gentle enough to be used daily and it goes really well underneath the sunscreen and your moisturizer. The key ingredients here are the 10% niacinamide, the hyaluronic acid, and the glycerin."

Dr Dray

2.69M subs

✓Mixed

"Neutrogena came out with a new niacinamide serum at 10%, which is kind of high. Research shows benefit with upwards of 5%, and higher than that can end up being more irritating, but a lot of people tolerate higher percentages with no issue, so that's fine. [...] You don't necessarily need the separate serum though, [...] because a lot of moisturizers already have niacinamide in them."

Frequently asked.

What is Neutrogena Niacinamide Serum 10%?

A lightweight hydrating serum with 10% niacinamide designed to deliver hydration and skin-strengthening benefits.

Is Neutrogena Niacinamide Serum 10% worth it?

Mostly yes. 1 of the 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 75%.

What is Neutrogena Niacinamide Serum 10%'s Guru Score?

Neutrogena Niacinamide Serum 10% holds a Guru Score of 75%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.