About this product
Naturium is a skincare brand offering a range of products at accessible price points, now owned by e.l.f. Beauty.
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The Guru Index verdict
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✓Approved · 81%What the gurus are saying
Gurus praise Naturium's product quality and value for money. However, the brand carries baggage from its controversial launch involving undisclosed promotion by its founder, which gave some reviewers pause. Since Elf's acquisition, skepticism has eased slightly, though community enthusiasm remains cautiously positive rather than enthusiastic.
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