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Naturium

Products.

Naturium Products

About this product

Naturium Products is a skincare line offering formulations across multiple categories at accessible price points.

The Guru Index verdict

81%

Approved

Approved · 81%
2Reviewers
2Approved
0Mixed
0Skip

What the gurus are saying

Reviewers praise Naturium for delivering quality skincare at surprisingly affordable prices. One notes the brand's history of undisclosed promotion before its acquisition by Elf, and leaves the choice to support it up to you, while another finds the value genuinely compelling. Not many gurus have weighed in yet, so there is not much consensus to go on so far.
Synthesized from 2 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Approved
"Naturium, it shocks me how good their products are and the price point really, really mind-blowing."
Approved
"Naturium was sold to Elf, I believe either at the beginning of this year or late last year. For a long time I wasn't purchasing Naturium because they started out really kind of in a fraudulent way with the owner of the brand pretending she was getting these products and didn't know what they were and raving about how great they were, and then like a week later it's like, oh surprise, it's my brand, I've been talking about without disclosing for like a week or a month or whatever. So they've been sold to Elf, she got her money, she's worth hundreds of millions of dollars now, so if you want to support that brand, go for it. Maybe I'll give them a try, I don't know, we'll see."
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