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Naturium

Azelaic Acid Emulsion 10%.

Naturium Azelaic Acid Emulsion 10%
Serums

About this product

A 10% azelaic acid emulsion designed to address redness, breakouts, uneven skin tone, and hyperpigmentation while supporting skin barrier health.

Full ingredients

Guru Score

81%

Yay

7 experts · Strong agreement
7Gurus
6Yay
0Mixed
1Nay

What they liked

  • Light lotion texture, absorbs without stickiness
  • Easy entry point for those new to azelaic acid

What they flagged

    Nothing. None of the experts who reviewed it raised a problem.

    What the gurus are saying

    The emulsion texture sets this apart: it feels like a light lotion rather than a thick paste, making it fast-absorbing and nourishing without stickiness, which gurus say makes it ideal for those with dry or sensitive skin new to azelaic acid. The 10% concentration is the highest available over the counter, and combined with niacinamide and vitamin E, it targets redness, breakouts, and pigmentation gently enough for daily use and pregnancy-safe. Patch-test first if your skin is very reactive, though dermatologists note it's one of the gentlest entry points to the ingredient.
    Synthesized from 7 expert reviews · most recent take September 2026

    What the gurus are saying.

    Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

    All takes Yay takes Nay takes Mixed takes Hide sponsored
    Nay
    "Naturium used this derivative form of azelaic acid in a 10% strength all along, but they badged it as pure azelaic acid by omitting the whole derivative narrative in the title or on the front of the bottle. When it comes to regulations around ingredients and transparency, they ticked all the boxes, but they didn't tick the box when it comes to public opinion and what people expect. This is really misleading because it's selling something that the product just does not contain."
    All 4 takes from Mad About Skin
    GAME CHANGING AZELAIC ACID Study - How To Use Azelaic Acid
    "If you're in a country that can only get 10% or you want to start with 10% which is absolutely fine then you might want to try out the Naturium Azelaic Acid 10% Emulsion. They do two different versions, this is the Emulsion I'm talking about which I think has a better formulation and just sits better on the skin. It's really lightweight, glides on, gives a little touch of hydration which I like, but it's formulated well to reduce any risk of irritation. Personally absolutely love this one. It's so luxurious, it feels great on the skin."
    AZELAIC ACID - What We Now Know ( How To Use Azealic Acid )
    "Naturium, which is one of my favorite skincare brands at the moment, also have a 10% azelaic acid Emulsion that's a really nice option for people that want a little extra hydration from that azelaic acid. Whilst this one by Nless is super lightweight, the Emulsion by Naturium has a little bit more hydration to it, so if you're someone that has more dryness-prone skin type, this one might work really well for you. Again, a 10% strength, a great midpoint in the azelaic acid market, and I love just how affordable this Naturium serum is. It's such a great option that I will often look to in winter when my skin is a little bit more dryness-prone."
    AZELAIC ACID EXPOSED - What We Now Know (Its Time To Change Serums)
    "The Naturium Azelaic Acid emulsion should be applauded for really leading the way in azelaic acid innovation, creating something that's super easy to use but also really inexpensive. I love Naturium for their formulation and the quality of the products they create, and this is honestly one of their standouts. If you're looking for a really easy to use azelaic acid that will slot seamlessly into your routine but still deliver maximum bioavailability in that emulsion form, this is a really great option to go for."
    NATURIUM CAUGHT OUT LYING - Azelaic Acid Issues Deepen
    "Naturium used this derivative form of azelaic acid in a 10% strength all along, but they badged it as pure azelaic acid by omitting the whole derivative narrative in the title or on the front of the bottle. When it comes to regulations around ingredients and transparency, they ticked all the boxes, but they didn't tick the box when it comes to public opinion and what people expect. This is really misleading because it's selling something that the product just does not contain."
    Yay
    "The Naturium Azelaic Acid Emulsion 10% is more of an emulsion than a serum. So it's going to feel a little bit more like a moisturizer. It still targets the redness, the breakouts, the pigment. It supports the barrier health. It's gentle enough for daily use even on the most sensitive and redness prone skin. It's therefore one of the best entry points for those new to azelaic acid. It contains azelaic acid, niacinamide, and vitamin E."
    Top Pick: entry point azelaic acid product
    Yay
    "Ntorium also has an azelaic acid product. This is the direction that I would go if you have rosacea, and if that doesn't work for you, I'd move on to the prescription options."
    Yay
    "This is another crowd favorite from you guys and me as well by Naturium. They make one right around 20 to $22. It's an azelaic acid again with 10% concentration in it. This one also has niacinamide in it which is another good ingredient to help reduce the redness on the skin."
    Yay
    "Azelaic acid you can consider, and I'd like to call out the Naturium Azelaic Acid Emulsion, it was really nice. I recommend that one for an over the counter option."
    All 2 takes from Dr. Daniel Sugai
    Dermatologist Explains: Ten Ways to Manage Melasma!
    "Azelaic acid you can consider, and I'd like to call out the Naturium Azelaic Acid Emulsion, it was really nice. I recommend that one for an over the counter option."
    Overhyped Skincare Ingredients for Collagen Boosting- Dermatologist Reviews
    "I have enjoyed using [azelaic] acid by Notorium. Their emulsion has been great, but again, it's more of a supplemental."
    Yay
    "The Naturium Azelaic Acid Emulsion 10% contains ten percent azelaic acid brightening complex along with niacinamide. These ingredients are all great for soothing but also help to brighten uneven skin tone. With the emulsion texture it's like a light lotion, so more nourishing but fast absorbing, not sticky. Really ideal for those with more dry skin who are looking for something that helps to brighten the complexion and help with improving uneven skin tone."
    Yay
    "We now sell the Naturium Azelaic Acid 10% at Target. This is a glycinated azelaic acid, so it's an azelaic acid derivative, which means it's not as strong as pure azelaic acid. If you're dealing with really bad perioral dermatitis, you should probably use pure azelaic acid if you can handle it. But I like this one because it has that really light texture to it. It's going to help also balance out my oil production. And I can use it morning and night and get like a really pretty glow on my skin and everything. It has great ingredients to help with that redness."
    SponsoredFounder's own brand
    All 4 takes from Mixed Makeup
    My Skincare Routine for Perioral Dermatitis!
    "We now sell the Naturium Azelaic Acid 10% at Target. This is a glycinated azelaic acid, so it's an azelaic acid derivative, which means it's not as strong as pure azelaic acid. If you're dealing with really bad perioral dermatitis, you should probably use pure azelaic acid if you can handle it. But I like this one because it has that really light texture to it. It's going to help also balance out my oil production. And I can use it morning and night and get like a really pretty glow on my skin and everything. It has great ingredients to help with that redness."
    My Go-To Melasma and Hyperpigmentation Ingredients + Products | Susan Yara
    "This is pure azelaic acid at 10%, meaning it is the highest percentage of azelaic acid that you can get over the counter. For me, I feel like the ten percent is perfect. I use this every single day, morning and night in my skincare routine. It is so nice and light, it feels almost like a really light lotion on your skin. I use it as the last step of my serums and then I apply my moisturizer on top of it. Azelaic acid is pregnancy and breastfeeding safe, so it's great for everybody, even people with sensitive skin."
    My Updated Skincare Routine for Melasma & Dark Spots
    "Because I deal with hyperpigmentation dark spots all that kind of stuff azelaic acid is so important in my skin care routine it's also great for my perioral dermatitis so I'm always reaching for azelaic acid again from Naturium, this is the Azelaic Acid Emulsion 10%. I also have 15% when I feel like I need to really amp it up because my skin is looking really red or this is getting really bad then I will go in with this first just because it is a slightly lighter texture than the azelaic acid. I'm going to avoid under my nose with this just because again it's still irritated so I don't want to get in there. And if you notice I'm not necessarily waiting for everything to dry down, I want to keep it kind of damp to lock in all of that hydration because again I feel like when your skin is nice and hydrated even if you're dealing with hyperpigmentation or dark spots or melasma, when your skin is plump it just looks smoother."
    EMPTIES! Reviewing the Skincare, Makeup, & Body Care Products I've Finished | Beauty with Susan Yara
    "This is Naturium Azelaic Acid Emulsion 10%. It has pure azelaic acid in here, we've made it into this really beautiful emulsion texture so it doesn't feel pasty and thick and clumpy. It also has a bioactive brightening complex in here, so again just helping you to get brighter, more even looking skin, and also niacinamide. I love this product, I tell people all the time, if you're pregnant, this is pregnancy friendly. I love this product, and when you can't use like a retinoid and your skin's looking dull, azelaic acid, it's great for your skin. I also love azelaic acid because sometimes I get redness, I don't have rosacea but I do get a lot of redness, and I find that when my skin gets that redness it eventually leads to hyperpigmentation for me, so I like to deal with that visible redness using azelaic acid. It also has like a slight exfoliation to it as well, so if you get clogged pores or anything and you want to use something that's a little bit more gentle than like salicylic acid, azelaic acid is an incredible ingredient."

    What the evidence says.

    Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

    Niacinamide

    Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

    Source: DermNet

    Azelaic acid

    Azelaic acid has clinical evidence for both acne and rosacea, and it is one of the gentler options for calming redness while also working on marks left behind.

    Source: DermNet

    Humectants and emollients

    Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

    Source: DermNet

    Frequently asked.

    What is Naturium Azelaic Acid Emulsion 10%?

    A 10% azelaic acid emulsion designed to address redness, breakouts, uneven skin tone, and hyperpigmentation while supporting skin barrier health.

    Is Naturium Azelaic Acid Emulsion 10% worth it?

    Mostly yes. 6 of the 7 gurus who reviewed it give it their stamp of approval, for a Guru Score of 81%.

    What is Naturium Azelaic Acid Emulsion 10%'s Guru Score?

    Naturium Azelaic Acid Emulsion 10% holds a Guru Score of 81%. That is our read on how warmly the experts talk about it, based on the verdicts of 7 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

    Who is Naturium Azelaic Acid Emulsion 10% best for?

    Naturium Azelaic Acid Emulsion 10% is generally suited to sensitive skin and acne-prone skin.

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