Minimalist Niacinamide 10% Serum: a Guru Score of 64%

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

Irritated or reactive skin1 expert

“What I love is got aloe vera juice as a first ingredient that's a very different and that means they've gone for a very anti-inflammatory formula so it's going to be good for sensitive skin.”

Dr. Vanita Rattan, watch at 14:15

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Doctorly

3.59M subs

~Nay

"It's not that there's anything intrinsically wrong with this. It is niacinamide 10%, it's not that expensive, it's very straightforward, and you will see me promoting 10% niacinamide products because that's mostly all that's out there and I love niacinamide. However, just compare it to its counterpart. This doesn't need to live in their lineup. That's basically it. This doesn't need to exist with what they already have in terms of product selection. So I wouldn't gravitate towards that one."

Dr. Vanita Rattan

1.23M subs

~Nay

"Why would you waste time putting niacinamide on as one of your two vital layers instead of just putting it into your moisturizer? [...] Unfortunately this one is not Dr V approved. I totally miss this one guys. [...] I'm going to tell you go and buy the 5% not the 10%. But I would also say have a look at the rest of your skincare. If it contains niacinamide then you don't need to do this."

All 2 takes from Dr. Vanita Rattan

BEST & WORST NIACINAMIDE NYKAA| Dr Vanita Rattan

"I don't like obviously 10% we want to be going with a 5% and they do have a 5% version so purchase that one. What I love is got aloe vera juice as a first ingredient that's a very different and that means they've gone for a very anti-inflammatory formula so it's going to be good for sensitive skin. They put in niacinamide of course, emollient humectant, and then their preservatives. It's a very simple formula but it's an anti-inflammatory formula and I really like it."

MINIMALIST (non-sponsored) Dr Vanita Rattan Reviews

"Why would you waste time putting niacinamide on as one of your two vital layers instead of just putting it into your moisturizer? [...] Unfortunately this one is not Dr V approved. I totally miss this one guys. [...] I'm going to tell you go and buy the 5% not the 10%. But I would also say have a look at the rest of your skincare. If it contains niacinamide then you don't need to do this."

Nipun Kapur

413k subs

~Yay

"So if we're rating I prefer Minimalist's niacinamide 10% over The Ordinary's niacinamide"

Translated from the guru's original language.

Top Pick: niacinamide serum

All 3 takes from Nipun Kapur

The best serums for glow & anti aging | Ordinary vs Minimalist | Nipun Kapur

"So if we're rating I prefer Minimalist's niacinamide 10% over The Ordinary's niacinamide"

Translated from the guru's original language.

Best Niacinamide Serum for Beginners | Best serum for open pores & blackheads sebaceous filaments

"Minimalist has created better formulations, better products. [...] One of their formulations that I absolutely love is the five percent and the ten percent niacinamide. [...] I have personally tried the ten percent and I love it. This is going to work for all skin types. It is ideal. If you're using other products from minimalist, it might make sense for you to even get this one. This is something that will work on all all skin types. It is affordable."

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"THE MINIMALIST NIACINAMIDE SERUM INDIA DEFINITELY AMAZON.COM PE TO YE HAI HI HAI"

Translated from the guru's original language.

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Frequently asked.

What is Minimalist Niacinamide 10% Serum?

Minimalist Niacinamide 10% is a serum concentrate with 10% niacinamide, formulated to support skin barrier function and reduce excess oil.

Is Minimalist Niacinamide 10% Serum worth it?

The gurus are split. 1 of the 3 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 64%.

What is Minimalist Niacinamide 10% Serum's Guru Score?

Minimalist Niacinamide 10% Serum holds a Guru Score of 64%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.