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Minimalist

Niacinamide 10%.

Minimalist Niacinamide 10%
Serums

About this product

A niacinamide serum formulated with 10% niacinamide, aloe vera juice, and preservatives, designed to support skin barrier function and reduce inflammation.

Best for

Oily skinSensitive skinAcne-prone skin
Serums

The Guru Index verdict

77%

Approved

✓Approved · 77%
2Reviewers
1Approved
1Mixed
0Skip

What the gurus are saying

The experts who tested it found the 10% concentration effective across skin types and praised it as a strong performer compared to similar products. The formula's standout feature is aloe vera juice as the lead ingredient, which creates an anti-inflammatory base that may suit those with sensitive skin particularly well. However, one expert recommends the brand's 5% version instead for anyone with sensitive or acne-prone skin, since the higher concentration can feel too strong for those situations.
Synthesized from 2 expert reviews

Key actives & flags

NiacinamideFragrance-freeAlcohol-free

Full ingredients

Aloe Vera Juice, Niacinamide, Dimethyl Isosorbide, Propanediol, Ethoxydiglycol, Zinc Pca, Phenoxyethanol, Ethylhexylglycerin, Hydroxyethylcellulose, Pullulan, Xanthan Gum, Sclerotium Gum, Lecithin

Where to buy

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Dr. Vanita Rattan
Dr. Vanita Rattan
1.22M subs · 10k devotees
~Mixed
"I don't like obviously 10%, we want to be going with a 5% and they do have a 5% version so purchase that one. What I love is they've got aloe vera juice as a first ingredient, that's a very different formulation and that means they've gone for a very anti-inflammatory formula, so it's going to be good for sensitive skin. They put in niacinamide of course, it's an emollient humectant, and then their preservatives. It's a very simple formula but it's an anti-inflammatory formula and I really like it."
Nipun Kapur
Nipun Kapur
399k subs · 10k devotees
✓Approved
"If we talk about rating, I prefer Minimalist Niacinamide 10% over Ordinary's niacinamide. The best niacinamide is the Minimalist 10%. Having said that, Minimalist's 5% formula with Bifidus Ferment is fabulous for sensitive skin. For those whose skin is sensitive, for those to whom Niacinamide 10% doesn't suit, or for those with a lot of acne, I recommend the 5% niacinamide. The 5% niacinamide serum from Minimalist is a lovely formula."
Top Pick: niacinamide serum
All 2 takes from Nipun Kapur
The best serums for glow & anti aging | Ordinary vs Minimalist | Nipun Kapur
"If we talk about rating, I prefer Minimalist Niacinamide 10% over Ordinary's niacinamide. The best niacinamide is the Minimalist 10%. Having said that, Minimalist's 5% formula with Bifidus Ferment is fabulous for sensitive skin. For those whose skin is sensitive, for those to whom Niacinamide 10% doesn't suit, or for those with a lot of acne, I recommend the 5% niacinamide. The 5% niacinamide serum from Minimalist is a lovely formula."
Best Niacinamide Serum for Beginners | Best serum for open pores & blackheads sebaceous filaments
"The 10 percent niacinamide by Minimalist is very very good. I have personally tried the 10 percent and I love it. This is going to work for all skin types. If you're using other products from Minimalist it might make sense for you to even get this one."
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