Minimalist

5% Niacinamide Serum.

Serums

About this product

A lightweight serum containing 5% niacinamide, designed to calm redness, reduce oiliness, and strengthen skin barrier function, with added hydrating and soothing ingredients.

Best for

Oily skin Sensitive skin Acne-prone skin

Type

SerumsDrops & dropper

Key actives

Niacinamide Hyaluronic acid

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Water/Aqua, Niacinamide, Dimethyl Isosorbide, Avena Sativa (Oat) Kernel Extract, Ethoxydiglycol, Propanediol, Bifida Ferment Lysate, Sodium Hyaluronate, Phenoxyethanol, Pentylene Glycol, Ethylhexylglycerin, Hydrolyzed Hyaluronic Acid, Pullulan, Xanthan Gum, Sclerotium Gum, Lecithin, Trisodium Ethylenediamine Disuccinate

Guru Score

84%

Approved

Early verdict · Few reviews so far

2Gurus

2Approved

0Mixed

0Skip

What the gurus are saying

The 5% niacinamide concentration here is clinically strong enough to deliver real results on its own, which sets it apart from many rival serums that skimp on the dose. The formula pairs that with hydrating and calming ingredients like ferment extract, oat extract, and hyaluronic acid. That means people with sensitive skin or anyone prone to stinging and irritation may find it especially soothing. Gurus who reviewed it see this as a straightforward, well-formulated niacinamide product that does what it claims without unnecessary filler.

Synthesized from 2 expert reviews · most recent take April 2025

Where to buy

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How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Doctorly

3.57M subs

✓Approved

"My favorite and the one I've recommended the most from the brand altogether is their 5% Niacinamide Serum. Niacinamide we've talked about at length before over a period of years, and the concentration less than 5% is clinically functional. You can get great results, or as good as you could get from the supporting ingredient at low concentrations. There are so few brands I think that were brave enough to put forth that concentration and say this is your niacinamide product. You don't need more. Five is enough. And there's some good supporting ingredients in this as well. You add in things like a bit of ferment extract, oat extract, and hyaluronic acid, and so you basically have a niacinamide serum that's hydrating and calming and soothing to the skin. Bit of ferment extract actually been shown to help with sensitive skin, some of that irritation, stinging and burning sensation. So it's a phenomenal ingredient to add into a facial serum. Niacinamide plus, it's got a little bit more. It's going to do more for you. I think this product is a lot more interesting."

Nipun Kapur

401k subs

✓Approved

"You get 5% Niacinamide in Minimalist Plum"

Common questions

Frequently asked.

What is Minimalist 5% Niacinamide Serum?

A lightweight serum containing 5% niacinamide, designed to calm redness, reduce oiliness, and strengthen skin barrier function, with added hydrating and soothing ingredients.

Is Minimalist 5% Niacinamide Serum worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 84%.

What is Minimalist 5% Niacinamide Serum's Guru Score?

Minimalist 5% Niacinamide Serum holds a Guru Score of 84%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 independent expert reviewers we have collected.