10% Vitamin C Face Serum with PHA.

"I think that was a mistake that the serums really should have been in airless pumps. I think they would have done better just in terms of efficacy of product. So I would say if you want to use this product I'm happy for you to use it, I can't vouch for how effective the vitamin C is going to be, but it is a nav safe product. I like the form of vitamin C that's been used. I do like the fact they've used gluconolactone, but it means that you should not be using this in the mornings and certainly not daily either. So for that reason I am going to say it's Dr V kind of approved but you can do better."

"I actually really like this formula, it's a naif safe formula, it's at a decent price point. What I don't like about it is that it's not in airless packaging, and the problem with this is that you actually don't know once it's ineffective and once the oxygen has oxidized all of this vitamin C. I think they got a lot right but I think that they got the packaging wrong and that's a problem for us because it could just be a waste of your time. The good thing is this product is not going to damage the skin, it is anti-inflammatory, it does have ingredients at the correct percentages, but the packaging could just mean that the product's ineffective and it's a waste of your time."

"The base ingredient here is Centella Asiatica, which is anti-inflammatory, and inflammation is the number one cause of dark marks and hyperpigmentation. I also love that they've used DMI and ethoxydiglycol for dual penetration. They've also gone in with a PHA, which is very gentle exfoliation, but you don't exfoliate daily, especially in a hot country, because pigmentation will get darker once you stop exfoliating. [...] So PHA is not something I would use daily, and certainly not during the day. [...] I love that they've gone in with acetyl glucosamine as a second melanin pathway. The beauty of Minimalist generally is that there's no fragrance and no dyes, so no chance of contact dermatitis. I love that they've gone in with 3-O-ethyl ascorbic acid, not pure ascorbic acid. The only downside with this formula is that it's not in an airless pump, they've gone with an opaque jar, which is better than what we've seen so far, but an airless pump really would have increased the number. [...] So this formula is getting an 8 out of 10, which is decent. It's not bad, but if they did put this into an airless pump, it would be better."