Is Milk Makeup Cooling Water Jelly Tint worth it?

Mostly no. Only 1 of the 6 gurus who reviewed it approve, which leaves it a Guru Score of 50%.

What is Milk Makeup Cooling Water Jelly Tint's Guru Score?

Milk Makeup Cooling Water Jelly Tint holds a Guru Score of 50%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected.

Milk Makeup

Cooling Water Jelly Tint.

Blush & Bronzer

About this product

A water-based jelly tint designed to provide long-wearing color and a stain-like finish on cheeks and lips with a cooling sensation.

Full ingredients

Aqua/Water/Eau, Glycerin, Sorbitol, Propanediol, Butylene Glycol, Aloe Barbadensis Leaf Juice, Niacinamide, Hibiscus Rosa-Sinensis Flower Extract, Hylocereus Undatus Fruit Extract, Kappaphycus Alvarezii Extract, Tremella Fuciformis Polysaccharide, Chlorella Ferment, Tocopherol, Maris Aqua/Sea Water/Eau De Mer, Allantoin, Agarose, Carbomer, Sodium Hydroxide, Glyceryl Acrylate/Acrylic Acid Copolymer, Pvm/Ma Copolymer, Potassium Carbonate, Citric Acid, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Phenoxyethanol, Fragrance (Parfum), Linalool, Red 28 (Ci 45410), Red 33 (Ci 17200)

Guru Score

50%

Nay

6 experts · Moderate agreement

6Gurus

1Yay

1Mixed

4Nay

What they liked

Works well layered over foundation
Long-wearing stain effect

What they flagged

Applies blotchy and uneven on bare skin
Sets very quickly, hard to blend
Looks like a rash without foundation underneath

What the gurus are saying

The gurus split on this one. Some found it sets too quickly and looks blotchy or rash-like on bare skin, though it performs better layered over foundation. Others praise the formula's quality and easy application, noting it works well for those drawn to no-makeup-makeup looks and cheek stains. The core question is whether the specific aesthetic it delivers matches what someone actually wants to wear.

Synthesized from 6 expert reviews · most recent take December 2025

Type

Blush & BronzerBalm & ointment

Key actives

NiacinamideVitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

HotandFlashy

1.23M subs

✕Nay

"The biggest makeup fail was this little Milk Makeup Cooling Water Jelly Tint blush. It's like a jelly. The thing is that it stains whatever it touches exactly where it touches it. And there's no spreading it. There's no blending it. Let's say I put like just a little bit on the back of my hand here and then really quickly try to blend it out. There is no blending. It just dries so fast."

CYoung

94k subs

✕Nay

"Please don't buy this one, save your money, I just don't like the color. I have rosacea and if I put this on it I just look like a clown. I don't think the color is pretty, it just looks so cheap."

Sincerely Miss Ash

195k subs

✕Nay

"I wanted this more for my cheeks for that longevity with that stain because some liquid and cream blushes and even powder blushes they wear off throughout the day. I did pick it up in the shade Chill but this is just very blotchy on the skin. I've tried applying this many different ways with a brush with my finger with a beauty blender, applying it directly onto my cheek and blending it in or using a brush to grab from the product itself then apply it to my skin and every method of application was the same very blotchy and it moves the foundation underneath. I really didn't like that so unfortunately for me it was a fail. I couldn't make this work but I do like the concept idea and how it does have that longevity with the stain but if it's going to look blotchy and unnatural on the cheeks then what's the point so this was a fail."

Alexandra Anele

1.44M subs

✕Yay

"I'm wearing their Milk Makeup Cooling Water Jelly Tint in the shade Burst. It's such a beautiful formula and I love the color. It's really really light so it's perfect for my skin."

Robert Welsh

1.11M subs

✕Nay

"It just sets so, so fast with a finger. [...] The way it's advertised to go on the skin, I just think it looks like a rash, on me anyway. If you have quite a few blemishes or [...] marks from shaving, or blemishes like that, and you don't want them to be extra obvious, I wouldn't use this on bare skin. I'm not a fan of it on bare skin. In fact, I think it looks terrible on my bare skin. But I love it on top of foundation. [...] In terms of removal, it comes off quite easily with an oil-based makeup remover, though it did splurt out a little [...] when I opened it [...] and stained my furniture. [...] I would recommend it to anyone over foundation, on top of your foundation. If it's a liquid foundation, I think it looks great. But if you're already happy with your blush or tint, [...] I wouldn't rush out to buy it. It's not anything extra special. It's just exciting. It's just something new."

Allie Glines

829k subs

✕Mixed

"I'm going to give it a yellow because I think it's really fun, it's cute, it's fun to try if you're interested in it, but it's definitely going to give a very specific look so you kind of have to ask yourself like is this my vibe, do I like no makeup makeup looks, do I want the cheeks stain kind of an effect. If that's not your vibe, you're obviously not going to really enjoy this, but if it is, it's definitely a very high quality lip and cheek stain that I think you're going to have a lot of fun with. It's going to be easy to apply, so if you do choose to buy it and this is your vibe, I think you won't be disappointed. I came in as a little bit of a skeptic and I left as a fan of this formula and actually a fan of this color specifically."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine