Milk Makeup

Cooling Water Jelly Ice Stick.

About this product

A cooling gel stick designed to hydrate and calm skin with a refreshing, icy texture for on-the-go application.

Full ingredients

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, 2,3-Butanediol, Propanediol, Glycerin, Sorbitol, Niacinamide, Maris Aqua/Sea Water/Eau De Mer, Caffeine, Chondrus Crispus Extract, Tremella Fuciformis Polysaccharide, Hibiscus Rosa-Sinensis Flower Extract, Chlorella Ferment, Kappaphycus Alvarezii Extract, Hydroxyacetophenone, Tocopherol, Sodium Cocoyl Amino Acids, Sarcosine, Magnesium Aspartate, Potassium Aspartate, Sodium Hyaluronate, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Agarose, 1,2-Hexanediol, Caprylyl Glycol, Sodium PCA, Propylene Glycol, Erythritol, Carrageenan, Ethylhexylglycerin, Xanthan Gum, Citric Acid, Sodium Carbonate, Benzoic Acid, Sorbic Acid, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Blue 1 (Cl 42090)

Guru Score

57%

Mixed

Early verdict · Few reviews so far

2Gurus

0Yay

0Mixed

2Nay

What they liked

Instant cooling sensation

What they flagged

Requires multiple applications per area
Leaves skin feeling bare, not hydrated

What the gurus are saying

The cooling sensation is genuinely nice, but gurus found the hydration doesn't match what you'd get from a serum or moisturizer, and the payoff feels thin once it's patted in. If you're after visible hydration or lasting calming benefits, a liquid serum or moisturizer will give you more, though this works fine as a quick cooling pick-me-up if that's all you're after.

Synthesized from 2 expert reviews · most recent take April 2025

Best for

Sensitive skin

Type

Stick & roll-on

Key actives

Niacinamide Hyaluronic acidVitamin E

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

James Welsh

1.58M subs

~Nay

"I had to do like five on my cheek, five on the other cheek, a fair few on my forehead and then I was patting it in. You just didn't get the hydrating payoff that you get with hydrating serums, calming serums, cooling serums. [...] I don't get serum stick form [...] in this case. The payoff wasn't enough for me. The instant cooling was very very nice and that's probably more what I would use this for on a daily basis rather than the ingredient benefits. But [...] I don't know, if you don't like your skin dewy, glowy, feeling hydrated and you just want it calmed, this will be fine. But I feel like if you're going to have these hydrating ingredients in a serum, it should feel like your skin is hydrated. My skin felt like nothing was on it after, which I don't like."

Sincerely Miss Ash

195k subs

~Nay

"It does give that nice cooling sensation but I just don't feel like this is something that I would rely on for anti-aging for calming down my skin. I'd rather use something else like a serum or a moisturizer to get the results that I'm looking for."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Milk Makeup Cooling Water Jelly Ice Stick?

A cooling gel stick designed to hydrate and calm skin with a refreshing, icy texture for on-the-go application.

Is Milk Makeup Cooling Water Jelly Ice Stick worth it?

The gurus are split. 0 of the 2 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 57%.

What is Milk Makeup Cooling Water Jelly Ice Stick's Guru Score?

Milk Makeup Cooling Water Jelly Ice Stick holds a Guru Score of 57%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.

Who is Milk Makeup Cooling Water Jelly Ice Stick best for?

Milk Makeup Cooling Water Jelly Ice Stick is generally suited to sensitive skin.