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Merit

Minimalist Concealer.

Merit Minimalist Concealer
Concealer

About this product

A cream concealer stick designed for under-eye and spot coverage, available in multiple shades to blend seamlessly with foundation and powder.

Full ingredients

Guru Score

79%

Yay

6 experts · Moderate agreement
6Gurus
5Yay
0Mixed
1Nay
#8 in ConcealerSee the ranking →

What they liked

  • Buttery texture that blends easily with fingers
  • Doesn't crease or look greasy under eyes
  • Lasts months with daily use

What they flagged

  • Expensive for the coverage level
  • Shade range requires trial and error
  • Won't fully hide heavy blemishes

What the gurus are saying

This concealer earns consistent praise for its buttery texture and effortless blending, melting into skin without requiring heavy hand work or sitting on texture. The catch worth knowing: it offers light to medium coverage rather than full density, so anyone hoping to completely mask significant discoloration may want to layer it or pair it with a heavier option. Those drawn to a natural, skin-like finish who value longevity over maximum opacity find it worth the price, though the shade range can require careful matching first.
Synthesized from 6 expert reviews · most recent take January 2026

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
Yay
"I am not seeing any creasing whatsoever. Both the Make and the Merritt stick held up really well under this skincare prep."
Yay
"The Merit Complexion Stick in Oak is like a cross between a skin tint and a concealer. It does not have full foundation coverage, but it evens out discoloration and redness while letting your natural skin shine through. I have been testing it without a primer and I am not getting any creasing, caking or splitting, so skipping a layer is nice for summer."
Yay
"I have been using the same concealer now for I want to say 3 years. And I keep thinking to myself, maybe I should try something else because honestly, it is on the expensive side for what I prefer to spend. But it lasts a long time. It works. So, I'm okay with spending the money. [...] I just use this under my eyes, but you could use it elsewhere as a concealer. It's a nice creamy formula. It doesn't cause any creasing for me, and it lasts all day. Merit formulas, they're not super high coverage. So, if you have something that you are really, really trying to mask to completely make invisible to the naked eye, this is not going to cut it. It's buildable, but it's still not going to give really dense, thick coverage. So, just keep that in mind. But for me, it just brightens up the under eye area just enough. It doesn't get creasy, greasy, flaky. So, that's what works for me. [...] I have repurchased this so many times."
Top Pick: cream concealer
All 7 takes from Dr Dray
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"I can't say enough good things about the Merit Minimalist. They're basically a Holy Grail. They're a cream concealer, they're pricey, but they last a long time. They really do, because I've had these sticks since [...] December of last year and I use them every single day."
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"I'm almost finished actually with the cream concealer that I have from Merit Beauty"
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"I love this because it's easy to work with, you don't even really need a brush to use it, you just smear it, say, under your eyes, which is where I use it, to any areas that you're looking to conceal, and then you can just nicely rub it in with your fingers. It doesn't settle in the creases and it's also buildable, so if you just want a little light touch for just kind of evening out your overall complexion, but then if you want to really more aggressively conceal you might want to do a couple of coats. It blends in nicely. It doesn't settle in the creases. I use it all around my eyes and the stick lasts a really long time. I've been using this for about a year now, this one stick that I have, and so a little goes a long way in terms of the makeup, and it has good longevity on the skin all day. Like my under eye area is still concealed by the end of the day when I put this on, say, at 6:00 in the morning."
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"This is that Merit concealer then I just take a little of this to blend it."
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"I conceal with the Merit Minimalist in ecru shade and then I blend everything in with a little bit of this lotion and it really just blends everything together and keeps the makeup from getting like creasy, cakey, or dry. This is pretty creamy and doesn't really get dry, but you know how concealer can kind of do you dirty. I find that blending it in with this also avoids that under eye bright eye look where you've got the brights on under there."
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"I've been using those Merit Minimalist Concealers and I really love them. I like the cream stick blend in with your hands approach."
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"I have been using the same concealer now for I want to say 3 years. And I keep thinking to myself, maybe I should try something else because honestly, it is on the expensive side for what I prefer to spend. But it lasts a long time. It works. So, I'm okay with spending the money. [...] I just use this under my eyes, but you could use it elsewhere as a concealer. It's a nice creamy formula. It doesn't cause any creasing for me, and it lasts all day. Merit formulas, they're not super high coverage. So, if you have something that you are really, really trying to mask to completely make invisible to the naked eye, this is not going to cut it. It's buildable, but it's still not going to give really dense, thick coverage. So, just keep that in mind. But for me, it just brightens up the under eye area just enough. It doesn't get creasy, greasy, flaky. So, that's what works for me. [...] I have repurchased this so many times."
Yay
"I'm using Merit concealer, the lightest shade. I have all of my base products on except for coverage and I've been using this as my spot conceal and I love it. My shade is 10. It took me several tries to get my correct shade, but I love it."
Nay
"I don't love stick concealers at all under the eyes because nine times out of ten they're gonna look really heavy and they're gonna look really cakey. I like a liquid formula because you just have more control. You can manipulate it way more, you can shear it out, you can really buff it out, you can make it disappear basically, whereas creams, it's just a thick cream formula, and in that delicate area they just tend to look way way more obvious and they can also settle into fine lines so much quicker, even if you set it. My experience with stick concealers under the eyes is that they're chalky, patchy, cakey. We have so much constant movement under eyes, we have so much expression, this part of our face moves constantly throughout the day, so if you put something too thick there, the chances of it creasing and just looking really bad is so likely. I avoid it under the eye. Those are great for spot concealing, like a pimple or a scar that someone wants covered, but under the eyes I would skip it."
Yay
"The reason I love this concealer is it's very buttery on the skin. The way it melts into the skin, it's [...] really, really easy to blend, really easy to use. You don't have to spend loads and loads of time blending it. [...] It just melts into any formula as well. I use many foundations under this. I've used powders. The way it just effortlessly melts into the skin is absolute perfection."
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"I have a Minimalist Concealer. It's a complexion stick, so it makes an absolutely incredible concealer, but it also sits beautifully everywhere else on the face. I sometimes use it on my sun damage, which is actually looking pretty good, on the occasional blemish, under the eyes, and on my neck if I get a little bit of a shaving cut, those kinds of things. It's this really nice, creamy, ultra blendable texture that just kind of melts into the skin. It is such an incredible product. I highly recommend that one."
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"The reason I love this concealer is it's very buttery on the skin. The way it melts into the skin, it's [...] really, really easy to blend, really easy to use. You don't have to spend loads and loads of time blending it. [...] It just melts into any formula as well. I use many foundations under this. I've used powders. The way it just effortlessly melts into the skin is absolute perfection."
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"The minimalist is a concealer and this is one of my absolute favorite concealers to wear every single day. It doesn't sit on texture, it blends incredibly well just with a finger. If you want a concealer that looks like skin, this is the one to go for."
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"I'm also going to use some of my Merit concealer because I fucking love this stuff. [...] My concealer is going on really, really nicely. Part of me thought that makeup might have trouble sitting on top. It might be a bit grainy, but it's not at all. It looks really, really smooth. Really, really, really smooth."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Merit Minimalist Concealer?

A cream concealer stick designed for under-eye and spot coverage, available in multiple shades to blend seamlessly with foundation and powder.

Is Merit Minimalist Concealer worth it?

Mostly yes. 5 of the 6 gurus who reviewed it give it their stamp of approval, for a Guru Score of 79%.

What is Merit Minimalist Concealer's Guru Score?

Merit Minimalist Concealer holds a Guru Score of 79%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

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