Merit

Brow Gel.

Eye Makeup

About this product

A tinted eyebrow gel designed to define and set brows with a natural finish.

Full ingredients

Hydrogenated Vegetable Oil, Polyglyceryl-2 Triisostearate, Hydrogenated Coco-Glycerides, Mica, Synthetic Wax, Copernicia Cerifera (Carnauba) Wax, Zinc Stearate, Caprylic/Capric Glycerides, Triethoxycaprylylsilane, Polybutene, Tocopheryl Acetate, Sorbitan Tristearate, Aluminum Hydroxide, Helianthus Annuus (Sunflower) Seed Oil, Polyglyceryl-3 Diisostearate, Carthamus Tinctorius (Safflower) Flower Extract, Hibiscus Sabdariffa Flower Extract, Iron Oxides (Ci 77491, Ci 77492), Titanium Dioxide (Ci 77891)

Guru Score

84%

Yay

3 experts · Moderate agreement

3Gurus

3Yay

0Mixed

0Nay

What they liked

Natural brow look
More pigmented than competitors
Wetter, easier application

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

What the gurus are saying

This brow gel earns praise for delivering a natural-looking brow without fuss. Reviewers appreciate that it has enough pigment to blend gray or uneven brow colors and define the shape, while the slightly wetter formula makes it easy to apply without mistakes. The result reads as polished but not overdone.

Synthesized from 3 expert reviews · most recent take September 2025

Type

Eye MakeupGel

Key actives

Vitamin E

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Amazon → Google →

Opens a search for this product. We do not sell anything ourselves.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

The Budget Dermatologist

723k subs

✓Yay

"This is also Merit. It's eyebrow gel and it really makes me come alive."

Beyond50Skin

32k subs

✓Yay

"This is seriously a no mess up Brow Gel. It's a little bit more pigmented than the other product. This gel seems like it's a little bit wetter than the first brow product. I think the Merit brow product is a little bit more pigmented."

All 2 takes from Beyond50Skin

MINIMALIST MAKEUP

"I love the Merit Brow Gel. I actually think that gives a really nice natural brow look. I still do have some brown gray and black in my brows so I just need something to kind of blend them out give them a bit of definition."

Minimalist Makeup Over 50: MERIT vs VERSED

Mixed Makeup

1.47M subs

✓Yay

"I take this Merit Brow Gel that I've been loving. If I have a good Brow Gel I'm addicted, I will just keep like painting it on. I can't stop. I really love to do her brows. The color that she chose is perfect on her brows, blended in perfect. She went back in for more hold, so I'm assuming that Merit's tinted Brow Gel was just tinted, didn't give her an uphold. They look more laminated now, they look definitely like more like brushed up and bushy. I'm gonna have to try that Brow Gel. I love it."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Merit Brow Gel?

A tinted eyebrow gel designed to define and set brows with a natural finish.

Is Merit Brow Gel worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 84%.

What is Merit Brow Gel's Guru Score?

Merit Brow Gel holds a Guru Score of 84%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.