Maybelline

Maybelline Serum Lipstick.

Lip

About this product

A creamy serum lipstick by Maybelline designed to deliver comfortable color with a smooth, blendable finish.

Full ingredients

Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Isohexadecane, Hydrogenated Polyisobutene, Phenyl Trimethicone, Tridecyl Trimellitate, Hydrogenated Jojoba Oil, Dimethicone Crosspolymer, Kaolin, Cellulose, Isostearyl Isostearate, Paraffin, Cera Microcristallina/Microcrystalline Wax / Cire Microcristalline, Polyethylene, Synthetic Wax, Ethylhexyl Palmitate, Vanillin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sclerocarya Birrea Seed Oil, Moringa Oleifera Seed Oil, Persea Gratissima Oil/Avocado Oil, Tocopherol, Synthetic Fluorphlogopite, Aluminum Hydroxide, Calcium Aluminum Borosilicate, Silica, Calcium Sodium Borosilicate, Alumina, Glycine Soja Oil/Soybean Oil, Trihydroxystearin, Magnesium Silicate, Iron, Titanium Oxide, Tin Oxide, Sodium Hyaluronate, Glucomannan, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract, Ci 77491

Guru Score

80%

Yay

Early verdict · Few reviews so far

What they liked

Creamy, comfortable formula
Doesn't migrate into lip lines
Sleek, travel-friendly packaging

What they flagged

Lasts only a couple of hours
Reads darker on camera than in person

What the gurus are saying

This lipstick earns praise for its comfortable, creamy formula that feels nice on the lips and won't settle into lip wrinkles, even without a liner. Gurus appreciated the sleek packaging and found it delivers everyday color at an accessible price point, though it is not designed for long wear and will need reapplication throughout the day if you want the color to stay bold.

Synthesized from 2 expert reviews · most recent take August 2026

Type

LipStick & roll-on

Key actives

Hyaluronic acidVitamin E

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Ulta → Amazon → Google → iHerb →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

HotandFlashy

1.23M subs

✓Yay

"I put on this Maybelline lipstick, color 101 Upstate. That's more like what I wanted this look to be, just more like an everyday nude, that is so pretty. It [...] lasted for a couple hours on my lips, felt nice and creamy, and didn't run up into my lip wrinkles, which is great, especially considering I didn't put on a lip liner with it. It was looking really dark on camera when I was filming some outfit videos, so I switched to a different lippy."

Allie Glines

829k subs

✓Yay

"I feel like both formulas are really nice. The satin and the matte both have a really high quality feeling formula. I do feel like they're very lightweight feeling. Both feel hydrating. Even though the matte is a more of a matte finish, it doesn't feel drying at all. I'm excited to wear the formula. I feel like the packaging is also really sleek and special, something that would be fun to just chuck in your purse and just looks luxe. I feel like overall the formulas feel great."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Maybelline Serum Lipstick?

A creamy serum lipstick by Maybelline designed to deliver comfortable color with a smooth, blendable finish.

Is Maybelline Serum Lipstick worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 80%.

What is Maybelline Serum Lipstick's Guru Score?

Maybelline Serum Lipstick holds a Guru Score of 80%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.