Is Maybelline Lifter Gloss worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 76%.

What is Maybelline Lifter Gloss's Guru Score?

Maybelline Lifter Gloss holds a Guru Score of 76%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Maybelline

Lifter Gloss.

Lip

About this product

A lip gloss available in multiple shades, designed to add shine and colour to the lips with a smooth, non-sticky formula.

Full ingredients

C18-36 Acid Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Pentaerythrityl Tetraisostearate, Polybutene, Tridecyl Trimellitate, Diisostearyl Malate, Silica Dimethyl Silylate, Phenoxyethanol, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Calcium Sodium Borosilicate, Ethylhexylglycerin, Calcium Aluminum Borosilicate, Tocopheryl Acetate, Sodium Saccharin, Sorbic Acid, Alumina, Silica, Polybutylene Terephthalate, Trihydroxystearin, Cocos Nucifera Oil/Coconut Oil, Aluminum Hydroxide, Ethylene/Va Copolymer, Acrylates Copolymer, Tin Oxide, Sodium Hyaluronate, Synthetic Fluorphlogopite, Tocopherol, Magnesium Silicate, Glucomannan, Parfum/Fragrance, Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Mica, Ci 45410/Red 28 Lake, Ci 15850/Red 7, Ci 75470/Carmine

Guru Score

76%

Yay

Early verdict · Few reviews so far

2Gurus

2Yay

0Mixed

0Nay

What they liked

Non-sticky, comfortable formula
Multiple shades in one purchase
Performance that belies the price

What they flagged

Sticky texture
Color fades quickly
Less moisturizing than alternatives

What the gurus are saying

The formula earns consistent praise for feeling smooth and not sticky, a rarity in glosses at this price point. Experts highlight how well it performs despite the affordable cost, noting that bridal clients and professionals reach for it regularly. The range of shades, including Gummy Bear and Petal, appeals across different occasions and skin tones.

Synthesized from 2 expert reviews · most recent take August 2026

Type

LipLiquid

Key actives

Hyaluronic acidVitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Amazon → Google → iHerb →

Opens a search for this product. We do not sell anything ourselves.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Allie Glines

829k subs

✓Yay

"I also tried Maybelline's lifter gel lip oil in the shade Strawberry Shake. I do really like this formula, the gel gloss formula, it feels really luxe, just don't over apply it. It doesn't feel gloopy or heavy on the lips. I feel like the lip oil gel was really comfortable, that was one of my favorite things."

Top Pick: lip gloss

All 6 takes from Allie Glines

10 Beauty Products I'm Using ALL SUMMER LONG 😍

"The Maybelline Lifter Gloss is just anything that's going to really hydrate the lips make your lips look full and juicy extra points for anything that kind of has a cute little pink tint I'm all about it this summer"

The BEST Makeup (& more) from November 2023

"I tried out this Lifter Gloss, another formula that I already love but I tried a new shade, this is Gummy Bear, this is the one that I'm wearing today and I love it. It's like the most delicious sheer jelly pink, it's so cute. Plus the name Gummy Bear is just like, ah, I love it so much. Great new color and a formula that I already know I love."

The BEST NEW Drugstore Lip Liner?! Swatching ALL 10 SHADES!

"These lifter glosses are so comfortable on the lips."

BEST of the BEST Affordable Makeup with Johnny Ross

"I picked the silk in the Maybelline Lifter Gloss. [...] I actually had a lot of bridal clients, like moms mostly, who would look in my kit and they'd be a little bit sometimes like, oh well, what are you using because they thought it wasn't going to be good because of the price point. But I'm telling you it's not indicative of the performance because it's just unbelievable."

Here's the BEST Drugstore Makeup RIGHT NOW 😍

"When it comes to gloss, there's one that really stands out and that's the Maybelline Lifter Gloss. I know you guys have probably tried this before, if you haven't, it's such a beautiful formula, comes in so many gorgeous colors, so I highly recommend you check this out. Some of my personal favorite shades include gummy bear and petal. It doesn't feel sticky at all, it's such a gorgeous formula. I want to try the plumping one, I just saw that they launched a plumping version of this, which I think would be so fun to try out."

Trying TONS of NEW Drugstore Makeup!! 😱

Dr Dray

2.68M subs

✓Yay

"Lifter Gloss from Maybelline. Gummy bears. Sign me up. $19.99. How many do you get in there? You get three."

All 4 takes from Dr Dray

*NEW* Skincare Finds At Costco

"Lifter Gloss from Maybelline. Gummy bears. Sign me up. $19.99. How many do you get in there? You get three."

NEW SKIN CARE AT WALMART FOR SUMMER 2022 🛍 @DrDrayzday

"I've tried this Lifter Gloss from Maybelline. It hasn't really stood up to my Neutrogena Hydro Boost hydrating lip shine. I like some of these shades, but I just found it kind of sticky and not very moisturizing, and I found the color didn't last as long."

Vlog: A MOISTURIZING SUNSCREEN & FABFITFUN SUMMER BOX @DrDrayzday

"I've got this Lifter Gloss from Maybelline which I haven't really been caring for so much."

SKIN CARE FAILS & FAVORITES FROM MAY 2022 😮 @DrDrayzday

"I was pretty excited to try this one, but it's very sticky, so if you have long hair it sticks to your face, which I don't care for. It doesn't last very long compared to the Neutrogena Hydro Boost lip shines that I like so much, it comes off pretty easily, and it's actually more on the drying side. While it markets itself as hyaluronic acid, I don't really get that same fullness and hydration, I find that this product is actually a lot more drying. It has a lot of other ingredients that give it more of a shellac shimmer look, which is nice cosmetically, but it doesn't really do the moisture piece which is what I'm looking for in a lip product. It does have fragrance, which can be a trigger for lip irritation, chapped lips, and dryness, though I do actually enjoy the flavor in this. I do like the doe foot applicator, it's more generous and lip sized than the Hydro Boost one. But for me it was just not a win, it didn't hold up well."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine