Maybelline

Fit Me Concealer.

Concealer

About this product

A liquid concealer in a range of shades designed to cover blemishes and under-eye circles with buildable coverage.

Full ingredients

Aqua/Water, Cyclopentasiloxane, Hydrogenated Polyisobutene, Sorbitan Isostearate, Glycerin, Propylene Glycol, Titanium Dioxide, Cera Microcristallina/Microcrystalline Wax, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Disteardimonium Hectorite, Methylparaben, Acrylonitrile/Methyl Methacrylate/Vinylidene Chloride Copolymer, Aluminum Hydroxide, Paraffin, Alumina, Stearic Acid, Butylparaben, Tocopherol, Isobutane, Polyethylene, Tin Oxide, Chamomilla Recutita Flower Extract, Matricaria Flower Extract, Ci 77891/Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Mica)

Guru Score

70%

Mixed

4 experts · Moderate agreement

4Gurus

3Yay

0Mixed

1Nay

What they liked

Light coverage for under-eye use

What they flagged

Sponge applicator deteriorates during use

What the gurus are saying

One reviewer finds it works well for light coverage under the eyes and over occasional blemishes, using just a couple of taps to keep things natural. However, another experienced a significant issue with the sponge applicator deteriorating during use, which made for an unpleasant experience. That durability concern is worth knowing about if you plan to use it regularly.

Synthesized from 4 expert reviews · most recent take September 2026

Best for

Acne-prone skin

Type

ConcealerLiquid

Key actives

Vitamin E

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Amazon → Google → iHerb →

Opens a search for this product. We do not sell anything ourselves.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Doctor Anne

56k subs

~Yay

"I use the Maybelline Fit Me Concealer under my eyes and my last one is running low, so it was the perfect time to stock up."

Robert Welsh

1.11M subs

~Yay

"I'm getting more coverage from the Maybelline one. It looks really, really nice. It has a kind of glow to it when I move my head, whereas the other side is not majorly different, to be honest with you. But if I wanted something that was gonna give me more of a glow, this is what I would expect. So far, drugstore's winning by a long shot actually."

Alexandra Anele

1.44M subs

~Nay

"It's described as a yellow concealer that's supposed to neutralize purpley under eye circles. [...] That's why I purchased it in the first place. [...] The sponge is disintegrating on my face. That's nasty."

Allie Glines

829k subs

~Yay

"For concealer I'm going to go into an old favorite of mine, this is the Maybelline Fit Me Concealer. I'm going to use the shade 10 fair and I'm just going to use this basically just underneath the eyes. I don't feel like I really want too much coverage anywhere else. I just did like a couple over some blemishes but we're mainly going to focus this underneath the eyes."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Maybelline Fit Me Concealer?

A liquid concealer in a range of shades designed to cover blemishes and under-eye circles with buildable coverage.

Is Maybelline Fit Me Concealer worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 70%.

What is Maybelline Fit Me Concealer's Guru Score?

Maybelline Fit Me Concealer holds a Guru Score of 70%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.