Index / Matter of Fact / Vitamin C Serum
Matter of Fact

Vitamin C Serum.

Matter of Fact
Vitamin C Serum
Serums

About this product

A vitamin C serum formulated with L-ascorbic acid designed to deliver antioxidant benefits and support skin brightness.

Serums

The Guru Index verdict

53%

Mixed

~Mixed · 53%
2Reviewers
0Approved
0Mixed
2Skip

What the gurus are saying

Gurus broadly dismiss this as overpriced and derivative. The serum shares core ingredients with cheaper alternatives like The Ordinary and Geek and Gorgeous, yet costs nearly $100, a markup gurus view as unjustified given the founder's unsubstantiated claims of enhanced efficacy. The consistent complaint is the oily, thick texture, which most find off-putting, though it may suit those with dry skin.
Synthesized from 2 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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"Matter of Fact has one of the most interesting textures of all the products. This is L-ascorbic acid but it's not liquidy, it's like it feels very oily. This is getting wiped off, this is not making it to my face. It's just a texture I don't enjoy. It's just too oily for me. But if you have dry skin this is going to fall into the category similar to the Neutrogena one, where it might sit well with you. A lot of people won't like this formula. It is L-ascorbic acid but it really has that oily texture to it."
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"Matter of Fact, it's a new brand that just came to Sephora. It's actually founded by Paul Baker, which is a former K-pop musician. In my opinion, this brand is just a crystal clear money grab. Paul claims to have spent his time working on making ingredients, specifically mentioned vitamin C, more efficacy and more efficient, as if SkinCeuticals and a hundred thousand million other brands and companies haven't spent time on this. Looking at his Vitamin C formula, it looks very similar to the Ordinary. If you search for dupes for it, the Geek and Gorgeous C Glow is a very close dupe to it. It costs 92 dollars. After you pay for taxes, that's gotta be at least 100 bucks. The basic ingredients are very similar to the ascorbic acid from the Ordinary, the serum version with propanolol in it, and also very similar to the one from Geek and Gorgeous."
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