Fade Away Brightening Serum.

"I still love this serum to this day. It is a wonderful serum for those that have hyperpigmentation, stubborn dark spots, or post-acne marks, and it actually works to fade these areas, especially when you are consistent. It has alpha-arbutin, a plant-based ingredient to help fade dark spots and discoloration, and it's an ingredient I've been using for several years. It works very similarly to hydroquinone, but it's a lot safer and more gentle. It may take a little bit longer to work compared to hydroquinone, but it can be used by many skin types and is friendly alongside retinol, tranexamic acid, vitamin C, and so on. You can use it every day, twice a day. The other ingredient in here that will target discoloration is kojic acid."

"I was using this once a day in my morning skincare routine, and I actually had a couple of post-acne marks already on my skin, so this was perfect timing. I had one on my cheek and one on my chin, and I was using this every day for about a week and a half, and within a week and a half those areas definitely faded drastically, where my skin was pretty much even again. So this really does work if you're consistent with it. Once those areas healed up I actually started pairing this up with my tretinoin at night time. I did not experience any additional irritation or dryness. It doesn't mean that you won't, please be cautious on how you use this. This alone might be irritating for someone who has sensitive skin, but if you're going to be pairing this up with something else just be cautious. I wanted to see how my skin was going to react when pairing this up with tretinoin, and my skin was fine, so of course I used this before my tretinoin, and then of course I put my moisturizer on top. But make sure that you're always wearing sunscreen no matter what, but especially if you're using something like this to correct that uneven skin tone. We don't want to develop more discoloration from the sun or make these areas we already have on our skin worse. Now in the formulation there is red algae extract and glutathione, and these two are antioxidants that have anti-inflammatory properties, so if you have a post-acne mark sometimes we have some inflammation in that area, and these two ingredients will help to decrease that."

"This product is one that for me, I see visible changes, visible improvement, and an overall just brightening effect. I do notice an overall improvement in skin luminosity and radiance above and beyond what I see when I just simply use a hydrating serum. It definitely extends beyond the hydrating properties. A few years ago I fell in love with It's Skin Li Effector, and then they changed the formula, it's not as good anymore. The results I was getting from that before they changed it is what I'm getting with the Maelove Fade Away Brightening Serum, so it's replaced that for me. You can use it one to two times a day. You want to apply it to the skin after cleansing while the skin's a little bit damp, that way you get better penetration of the active ingredients, unless you find that that burns and stings, in which case you might want to wait until the skin has dried. You need a full dropper full to cover the face and the neck. You can apply another moisturizer on top if you want."

"I finished the Maelove Fade Away Brightening Serum. This was a 2022 skincare favorite and I continue to use it, I've repurchased it multiple times. Originally it was gifted to me but I kept buying it myself. It's a serum that has kojic acid in it, which is helpful for hyperpigmentation, but the formula overall is very hydrating. I definitely see an improvement in overall skin luminosity and an evening of skin tone. I did pause using it for a while to give some other products a chance on their own, but I come back to this and it is very good."

"I'm going to come on over with my Maelove Fade Away Brightening Serum -- just need a full dropper worth of this. This is the kojic acid, arbutin, licorice root skin brightening serum that I use."

"Let's talk about a product that I personally use and I've used a lot this year. In fact, it was one of my most repurchased: the Maelove Fade Away Brightening Serum. This product I found personally for me to be very effective for brightening up my skin tone and lightening some dark spots, hyperpigmentation. What I like about this is that it's arbutin, and it's also kojic acid, and it's also licorice root, so those three are very gentle pigment lightening ingredients to brighten and improve skin tone, and they tackle slightly different aspects of the pigment producing machinery in a slightly different way, so they exhibit synergy. The formula overall is also very hydrating and moisturizing, and I've got news for you: when it comes to improving the appearance of hyperpigmentation, there's something to be said for moisturizing, because improving the moisture content of the topmost layers of the skin, ultimately through light scattering, helps dark spots appear less noticeable. For example, if you have dark spots on your skin, hyperpigmentation, it's a lot more obvious if your skin's dry. Moisturizing can just by light scattering help that, and moisturizing also improves barrier function, cutting down on the potential for you to develop irritation, which ultimately works against hyperpigmentation. So it's a very hydrating serum. I apply it, I actually usually only apply it once a day, although arbutin can be used twice a day, and I of course am really aggressive with my sun protection when I use it."

"I repurchased the Maelove Fade Away Brightening Serum so as soon as I'm done with this I'm going to go back to this. This is a 2022 skincare favorite. It's really good for brightening your skin, improving skin tone, and it's also super moisturizing."