Ruby Woo.

What the gurus are saying

Ruby Woo suits those with cooler, bluer undertones best, and it earned its place as a cult classic that most people seem to own at some point. The catch: while it's a beautifully iconic shade, some gurus find that as they've got older it reads a touch too harsh on its own, and prefer softening it with a liner or layering technique rather than wearing it straight. It's less about the product itself and more about finding the right moment and skin to wear it.