Lipstick.

What the gurus are saying

Experts who tested it praised how moisturizing it feels and the clean, simple ingredient list that keeps things clear and uncomplicated. Those shades that landed right were described as flattering whether worn alone or on camera, with enough pigment to show up without needing a gloss on top. However, finding a shade that's both non-drying and pigmented enough seemed to be the puzzle for at least one expert, so anyone shopping this line may want to swatch a few options in person to land on their best match.