L'Oreal Lash Paradise Big Deal Waterproof Mascara

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Pampered Wolf

237k subs

✓Yay

"It will also look beautiful on those lower lashes and look like they are exaggerated a little bit but they don't look like they've got mascara on and it's also waterproof. I really, really like the applicator. I think this is one of those applicators that I can really get behind because I never get the mascara all over the place. I love this and I will be repurchasing it. If you haven't tried this already and you only want to have one mascara in your collection, try it out."

Top Pick: one mascara for everything

Abbey Yung

887k subs

✓Yay

"I like to apply this one first for length and just a little bit of more of like a fluttery look. [...] It happens often with this blinking technique if you get mascara smudged all over your lid."

Top Pick: natural looking mascara

All 7 takes from Abbey Yung

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"I like to apply this one first for length and just a little bit of more of like a fluttery look. [...] It happens often with this blinking technique if you get mascara smudged all over your lid."

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"This one is a bit more natural looking and wispy, it has great length, it's a little bit thinner but not too thin to look spidery, [...] it's just the perfect more natural looking mascara. She loves it by itself, but also loves pairing it with Maybelline Lash Sensational, the two together give her the perfect lifted, lengthened, voluminous look. Really really loves this, highly recommends it if you're looking for a more natural looking lash from the drugstore."

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"I've emptied three of these, and I didn't even realize I'd gone through this many, but it goes to show how much I love it. This has been my go to for a more natural eyelash look. It's thinner but still very long and fluttery, so I really love the look I get with this when I don't want something quite as voluminous, or when I want to add this effect to something like Lash Sensational to get the best of both."

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"Especially when I compare it to my favorite thinner, more natural looking mascara, which is L'Oreal Lash Paradise Big Deal. That one has great length and just looks so flirty and feminine, and I feel like I don't get that same kind of effect with this. Oh, and I also forgot to mention that I picked this up in the shade brown, but I feel like on my lashes, it just looks a bit more like a soft black. No issues with wear. I think that it"

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"If you prefer a less bold lash look, then this will be for you, [...] the most natural out of these three. It's definitely a bit of a thinner look, so it's not as voluminous as Maybelline, but the length is amazing and it has kind of like a fluffy effect that I think is beautiful by itself for a more natural look, or paired with something like Maybelline Lash Sensational to get the best of both."

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"Out of my three mascara picks, this is the softest, most natural looking because it's a bit thinner on the lash. It's not super thick and voluminous, but looks really fluttery and pretty. I love combining it with [...] the Maybelline Lash Sensational Mascara."

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"It doesn't have any clumpy volume. I feel like this is a flirty mascara, it's so cute, and you guys know how insanely picky I am about mascara, so the fact that I'm saying that says a lot. The wear is really good too, so I will definitely keep this in my collection. I feel like this is the best new drugstore mascara that I've tried in a really long time. So many of the new launches have been so hyped up, and I've just been kind of underwhelmed by them, but this one is so pretty."

HotandFlashy

1.23M subs

✓Yay

"New fave for this year. For those of you who don't love a tubing mascara or who just want a drugstore option, the L'Oreal Lash Paradise Big Deal Waterproof Mascara. This is a beautiful mascara that makes your lashes look long and silky and actually gives them a little bit of curl. With this mascara, it does take a couple of coats to build up volume, to build up length. I have this one on this eye today so you can see the difference. This one wore pretty flawlessly all day long."

All 2 takes from HotandFlashy

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"New fave for this year. For those of you who don't love a tubing mascara or who just want a drugstore option, the L'Oreal Lash Paradise Big Deal Waterproof Mascara. This is a beautiful mascara that makes your lashes look long and silky and actually gives them a little bit of curl. With this mascara, it does take a couple of coats to build up volume, to build up length. I have this one on this eye today so you can see the difference. This one wore pretty flawlessly all day long."

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"It's really easy to work with. I think the mascara is beautiful. It went on really great with no clumps, and it made my lashes look really good. It does take two coats to build up some lash, but it just makes you look like you have a lot of lashes. It gives you volume and it gives you length, and it wore really, really well for most of the day. My only problem with it is that this eye got a little dribble under here and there are some flakes under this eye."

Alexandra Anele

1.45M subs

✓Yay

"I actually really like it, and I want this in brown. They have it in Blackest Black and Black Brown, and I'm definitely going to pick this up in Black Brown. That's actually really nice for a non-waterproof mascara. It gave my lashes length, not a ton of volume, but mostly length, and it lifted them. I'm super surprised by this and very excited about it. I am hands down purchasing it in Black Brown. Very impressed by that. And again, it's not horrible."

Allie Glines

829k subs

✓Mixed

"It still looks good, it still looks super voluminous. This lash did not fare as well, it got extra clumpy over here, but we've got to see how this wears. I wouldn't recommend going up to 100 layers. I feel like somewhere in the middle, between 10 and 30 layers of this, felt like the sweet spot. I did like how you could build it up. When you did your first few coats, it was actually really soft and light, which I liked, versus 100 layers. Maybe you want a 100 layer mascara look, I don't know."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is L'Oreal Lash Paradise Big Deal Waterproof Mascara?

A waterproof mascara from L'Oreal Paris' Paradise line, designed to lengthen, lift and add volume to lashes with a brush that coats them evenly.

Is L'Oreal Lash Paradise Big Deal Waterproof Mascara worth it?

Mostly yes. 4 of the 5 gurus who reviewed it give it their stamp of approval, for a Guru Score of 91%.

What is L'Oreal Lash Paradise Big Deal Waterproof Mascara's Guru Score?

L'Oreal Lash Paradise Big Deal Waterproof Mascara holds a Guru Score of 91%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.