L'Oreal

Paradise Big Deal Mascara.

Eye Makeup

About this product

A buildable mascara designed to lengthen and define lashes with a formula that separates and adds volume with multiple coats.

Full ingredients

Isododecane, Cera Alba / Beeswax / Cire Dabeille, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Disteardimonium Hectorite, Oryza Sativa Cera, Rice Bran Wax, Dilinoleic Acid/Butanediol Copolymer, Aqua/Water/Eau, Allyl Stearate/Va Copolymer, Alcohol Denat, Polyvinyl Laurate, Vp/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Propylene Carbonate, Hydrogenated Jojoba Oil, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, PEG-30 Glyceryl Stearate, Panthenol, Ricinus Communis Seed Oil/Castor Seed Oil, Maltodextrin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol, Citric Acid, Centaurea Cyanus Flower Extract, Ci 77499 / Iron Oxides]

Guru Score

82%

Yay

3 experts · Moderate agreement

3Gurus

3Yay

0Mixed

0Nay

What they liked

Flawless wear through the day
Separates lashes naturally
Minimal flaking

What they flagged

Needs multiple coats to build volume
Occasional smudging depending on eye shape

What the gurus are saying

One coat delivers visible length and a silky finish, though building volume takes two to three coats and reviewers found it works best as an everyday mascara rather than a heavy-duty drama formula. Wear is largely flawless throughout the day with minimal flaking, though a tiny amount of smudging may occur depending on eye shape and how much upper lashes naturally touch the lid. The formula applies clump-free and separates lashes nicely, making it a solid drugstore pick if you prefer a more natural look.

Synthesized from 3 expert reviews · most recent take December 2025

Type

Eye MakeupLiquid

Key actives

Vitamin E

Formula notes

Fragrance-freeContains drying alcohol

Where to buy

Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

HotandFlashy

1.23M subs

✓Yay

"This is my new drugstore favorite for this year. For those of you who don't love a tubing mascara or who just want a drugstore option, this is the L'Oreal Paradise Big Deal Mascara. This is a beautiful mascara that makes your lashes look long and silky and actually gives them a little bit of curl. With this mascara, it does take a couple of coats to build up volume, to build up length. I have this one on this eye today so you can see the difference. This one wore pretty flawlessly all day long."

All 2 takes from HotandFlashy

Best Makeup of 2025 for Mature Skin! Drugstore to High End

Testing NEW *DRUGSTORE* Makeup 2025! NEW Elf, L'Oreal, NYX & More | Over 50!

"The mascara is beautiful, it went on really great with no clumps and made my lashes look really good. It does take two coats to build up some lash, but it just makes you look like you have a lot of lashes, gives you volume, gives you length, and it wore really really well for most of the day. My only problem with it is one eye got a little dribble under here and there are some flakes under that eye, but there are no flakes under the other eye. So it's interesting how one eye versus the other performed differently."

Alexandra Anele

1.44M subs

✓Yay

"I'm actually pretty impressed with that. It doesn't say waterproof anywhere, and at Ulta it's 21% off, it's usually like $16 but it's $12.50 right now which is really really good. It says it's a washable Paradise Big Deal buildable washable mascara. I actually really like it. I want this in brown. It gave my lashes like length, not like a ton of volume, but I would say mostly length and it lifted them. That's actually really nice for a non-waterproof mascara. I'm super surprised by this, very excited about it, and I am hands down purchasing it in black brown. Very impressed by that."

Allie Glines

829k subs

✓Yay

"I'm noticing a tiny bit of smudging only because that's where I knew where to look from yesterday, other than that there's zero flaking, so I would say this wear is actually really well. It would depend on your eye shape and how much your lashes actually touch your eyelid and that may determine how much smudging you get, but I got zero flaking. When you wear a normal amount of this mascara I feel like it works really well. I like how buildable it is. I feel like it is a really good mascara. It's definitely not as buildable up front as some of my other favorite mascaras from the drugstore, but that's okay. I like how separated my lashes were able to look with just about 10 coats. I prefer on the more natural side versus trying to build it up. This one is a little more of an everyday mascara, but that's just my personal preference."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is L'Oreal Paradise Big Deal Mascara?

A buildable mascara designed to lengthen and define lashes with a formula that separates and adds volume with multiple coats.

Is L'Oreal Paradise Big Deal Mascara worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 82%.

What is L'Oreal Paradise Big Deal Mascara's Guru Score?

L'Oreal Paradise Big Deal Mascara holds a Guru Score of 82%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.