L'Oreal

L'Oreal EverPure Bond Strengthening Shampoo & Conditioner.

Haircare

About this product

A sulfate-free shampoo designed to strengthen and protect hair while cleansing, formulated with bond-building technology.

Full ingredients

Aqua/Water/Eau, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Ethanolamine, Citric Acid, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Parfum/Fragrance, Decyl Glucoside, Sodium Chloride, Polyquaternium-10, Amodimethicone, PPG-5-Ceteth-20, Coco-Betaine, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Linalool, Acrylates/Beheneth-25 Methacrylate Copolymer, Aloe Barbadensis Leaf Juice, Hexyl Cinnamal, Benzoic Acid, Trideceth-6, Limonene, Hydroxycitronellal, Salicylic Acid, Magnesium Nitrate, Geraniol, Cetrimonium Chloride, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Citronellol, Sodium Benzoate, Rosmarinus Officinalis Leaf Extract/Rosemary Leaf Extract, Methylchloroisothiazolinone, Centella Asiatica Extract, Magnesium Chloride

Guru Score

83%

Yay

Early verdict · Few reviews so far

What the gurus are saying

This shampoo earns praise for leaving hair soft, manageable, and glossy, with one dermatologist naming it among her favorite products of 2024. However, experts split on the ingredient list: while some gurus appreciate the formula, another dermatologist flags that it contains methyl isothiazolinone, a preservative that may concern those with sensitive scalps or a preference to avoid it. Those with fragile or damaged hair may want to patch-test first.

Synthesized from 3 expert reviews · most recent take January 2025

What they liked

Leaves hair soft, manageable and glossy
A favorite product from 2024

What they flagged

Contains methyl isothiazolinone preservative

Type

HaircareLiquid

Key actives

Salicylic acid (BHA)

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Dr. Jenny Liu

324k subs

✓Yay

"The first shampoo is L'Oreal EverPure Bond Strengthening Shampoo. This is actually one of my favorite products from 2024. This Bond Strengthening line from L'Oreal contains the shampoo, conditioner, as well as a pre-shampoo concentrate that all contain various concentrations of citric acid, which is kind of their bond building complex. But of all the products in this line, I've got to tell you the shampoo is actually my personal favorite."

Abbey Yung

887k subs

✓Yay

"The conditioner contains bis-cetearyl amodimethicone, citric acid and amodimethicone, is [...] creamier and thicker than all the LV conditioners, and [...] feels nicer, more elevated. [...] This set works beautifully on my hair, it's so good that every time I use it I'm like oh my God my hair feels amazing, more than the LV sets gave me."

Top Pick: bond repair treatment

All 4 takes from Abbey Yung

The #1 Best Drugstore Beauty Product In Every Single Category!

"My favorite bond repair treatment is the L'Oreal EverPure Bond Strengthening Concentrate. This has a bonding care complex with citric acid, and I personally feel it's a really great dupe for the Redken bond repair treatment, [...] the texture feels nearly identical and they're in the exact same packaging, [...] Redken is owned by L'Oreal. [...] This is really great, and could definitely be used as a hair mask as well since it has that thick, creamy conditioning formula that deeply conditions."

This Conditioning Routine TRANSFORMED My Hair! How to Apply Conditioner/Hair Masks for Healthy Hair

"And then we have the L'Oreal version the L'Oreal everpure Bond strengthen concentrate"

The Truth About L'Oreal Haircare...

The BEST Beauty Products to Buy from Amazon Prime Day 2023! Amazon Prime Day Sale Recommendations

"My personal favorite, also part of the sale, is the bond strengthening shampoo and conditioner, and the new bond strengthening concentrate. [...] I personally believe this is basically an exact dupe for the Redken Acidic Bonding Concentrate treatment, the ingredients are identical, the texture of the product is identical, I've used both and they feel the same to me. [...] If you are looking for a really really good affordable option for damaged hair, this is the one to go for."

Dr Dray

2.69M subs

✓Nay

"Here's the L'Oreal Bond Strengthening. This one's got citric acid in it too, I think. I've used these, the shampoo and the conditioner. I have this, but I haven't used it. The shampoo and the conditioner were fine for my hair, but the shampoo has methylisothiazolinone in it, so I don't recommend these."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Salicylic acid

Salicylic acid dissolves in oil, so it can get into a pore rather than just working on the surface. That is why it has long-standing evidence for blackheads and milder acne.

Source: DermNet

Frequently asked.

What is L'Oreal EverPure Bond Strengthening Shampoo & Conditioner?

A sulfate-free shampoo designed to strengthen and protect hair while cleansing, formulated with bond-building technology.

Is L'Oreal EverPure Bond Strengthening Shampoo & Conditioner worth it?

Mostly yes. 2 of the 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 83%.

What is L'Oreal EverPure Bond Strengthening Shampoo & Conditioner's Guru Score?

L'Oreal EverPure Bond Strengthening Shampoo & Conditioner holds a Guru Score of 83%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.