Kylie Cosmetics.

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About this product

Kylie Cosmetics is a makeup brand founded by Kylie Jenner, offering a range of products including lip kits, eyeshadows, and other color cosmetics.

Full ingredients

Talc, Nylon-12, Zinc Stearate, Silica, Polyethylene, Ethylhexyl Palmitate, Dimethicone, Lauroyl Lysine, Phenoxyethanol, Caprylyl Glycol, Sorbitan Sesquioleate, Ethylhexylglycerin, Hexylene Glycol, Bismuth Oxychloride (Ci 77163), Blue 1 Lake (Ci 42090), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891)

Guru Score

57%

Mixed

Early verdict · Few reviews so far

What the gurus are saying

The lip kits drew criticism for a dry, crunchy texture when they first launched. Gurus questioned whether the brand's heavy focus on Kylie Jenner's personal appeal and fanbase gives it real staying power beyond celebrity loyalty, with some skeptical it will last long term as a standalone line.

Synthesized from 2 expert reviews · most recent take September 2026

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Robert Welsh

1.11M subs

~Nay

"I'm just not a fan of this brand. [...] When I tried the lip kits the first time they were released, I thought they were dry. I thought they were crunchy. I just did not like them. I thought they're overhyped. It's not the best thing ever. I know some people have staples from this brand, things that they would hate to see go, but I do get very confused because it's a very Kylie Jenner focused brand and to me it's for fans of Kylie Jenner or fans of her makeup artist or something like that."

No BS Beauty

89k subs

~Nay

"Kylie Jenner that brand I don't see lasting too long"

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Frequently asked.

What is Kylie Cosmetics?

Kylie Cosmetics is a makeup brand founded by Kylie Jenner, offering a range of products including lip kits, eyeshadows, and other color cosmetics.

Is Kylie Cosmetics worth it?

The gurus are split. 0 of the 2 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 57%.

What is Kylie Cosmetics's Guru Score?

Kylie Cosmetics holds a Guru Score of 57%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.