Krave Beauty

Krave Beauty Matcha Hemp Hydrating Cleanser.

Cleansers

About this product

A gentle foaming cleanser formulated with matcha, hemp seed oil, and glycerin, designed to remove makeup and impurities without stripping the skin barrier.

Full ingredients

Camellia Sinensis (Green Tea) Leaf Water, Water (Aqua/Eau), Glycerin, Dipropylene Glycol, Coco-Betaine, Coco-Glucoside, 1,2-Hexanediol, Butylene Glycol, Caprylic/Capric Triglyceride, Methyl Gluceth-10, Xanthan Gum, Cellulose Gum, Benzyl Glycol, Camellia Sinensis Leaf Powder, Sodium Polyacrylate, Cannabis Sativa (Hemp) Seed Oil, Citric Acid, Ethylhexylglycerin, Disodium EDTA, Sodium Chloride, Panthenol (Vitamin B5), Sodium PCA, Camellia Sinensis (Green Tea) Leaf Extract, Avena Sativa (Oat) Kernel Extract, Diethoxydiglycol, Caprylyl Glycol, Glyceryl Caprylate, Decyl Glucoside, Pentylene Glycol, Sodium Cocoyl Isethionate, Octanediol

Guru Score

86%

Yay

3 experts · Moderate agreement

What the gurus are saying

This cleanser earns consistent praise for being one of the gentlest foaming options available, removing makeup and SPF thoroughly without leaving skin tight or stripped. Gurus highlight the nourishing ingredient mix (green tea water, green tea powder, hemp seed oil, and glycerin) as particularly effective for repairing a compromised barrier and calming sensitivity and redness. It may feel slightly too hydrating for oilier skin types, but those with sensitive, dry, or stressed skin, or anyone wanting to prioritise barrier repair, will likely find it a reliable staple.

Synthesized from 3 expert reviews · most recent take July 2026

What they liked

Removes makeup and SPF with double cleanse
Good value for the amount needed

What they flagged

May need double cleanse for heavy makeup or SPF
Too hydrating for oily skin

Best for

Dry skin Sensitive skin

Type

CleansersFoam & mousse

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

Redness1 expert

“This is an amazing formula that will help to reduce the redness you're experiencing.”

Hyram, watch at 8:11

Irritated or reactive skin1 expert

“with the inclusion of green tea, it helps to reduce any redness and irritation you might be experiencing.”

Hyram, watch at 5:49

Skin barrier support1 expert

“Great for when your skin is stressed out, you want to focus on maintaining the skin barrier.”

James Welsh, watch at 20:14

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Hyram

4.33M subs

✓Yay

"If you have really dry skin and just want a gentle, good cleanser, I'd recommend the Crave Beauty Matcha Hemp Hydrating Cleanser. I've loved this one for years. It is so gentle and nourishing to the skin, and with the inclusion of green tea, it helps to reduce any redness and irritation you might be experiencing."

All 9 takes from Hyram

The BEST Cleansers of 2023

"If you are a sensitive person, this cleanser is going to be amazing for you. [...] I remember using this one in the past and I was like it's good but it's a little bit too hydrating for my oilier skin but really being in a dry environment showed me how amazing this product is because not only does it give you a really satisfying foaming."

Skin Care Myths I Used To Believe (and you still might too)

The Ultimate Q&A for Oily Skin - Your Questions ANSWERED

"If you have combination skin leaning a little more on the drier side, I'd recommend the Crave Beauty Matcha Hemp Hydrating Cleanser. It's a very gentle formula, it leaves your skin very hydrated and bouncy but still does a good job of properly moving the dirt."

Sensitive Skin 101: Your Questions Answered!

"As far as cleansers I recommend, [...] my top three ones are, first, the Krave Beauty Matcha Hemp Hydrating Cleanser if you have dry skin. This is an amazing formula that will help to reduce the redness you're experiencing."

Your Dry Skin Questions ANSWERED

"For a cleanser that reduces sensitivity, I would look for anything that includes centella, green tea, or specifically matcha, like the Crave Beauty Matcha Hemp Hydrating Cleanser. It's so good for dry skin, very gentle, but has amazing ingredients to help reduce that redness and sensitivity you might be experiencing."

You Got Eczema? Your Questions Answered!

"But if you have extreme eczema with real flare-ups [...] you've had to see a doctor for, this might not be your best option, because it might be a little too cleansing for your skin, since it wasn't specifically formulated for people with eczema. If [...] you don't have severe eczema though, I'd say it's a great one to test out, it's awesome for dry skin and has incredible ingredients that won't overly strip the skin."

The BEST Cleansers of 2022!

"This formula really is incredible. If you're someone who has dry, sensitized, irritated skin, you need to try this product, because it has such a beautiful consistency and wonderful experience on the skin that gives you that satisfying frothing experience without being too stripping, and it really makes the skin feel hydrated, plump, and bouncy afterwards."

AAPI Owned Brands I'm Obsessed With!

"Their Matcha Hemp Hydrating Cleanser, I just cannot get over how good these formulas are."

The BEST Cleansers of 2021!

"I have grown to love this Krave Beauty Matcha Hemp Hydrating Cleanser. [...] It has a really nice consistency that gently froths up, it doesn't foam up [...] like a stripping cleanser, it's one of the most gentle cleansers I've ever used. If you have drier skin and want a really gentle cleansing experience, and want your skin to feel bouncy and hydrated after cleansing, this is definitely a good one to go with."

James Welsh

1.58M subs

✓Yay

"This is probably one of my most staple products ever. As in like, it's always coming back and forth in my routine. It's always a cleanser I fall back on. In fact, when I'm testing new products, it's one of the cleansers I use because I know how well my skin reacts to it. Great for when your skin is stressed out, you want to focus on maintaining the skin barrier. Matcha for antioxidants. We've got hemp seed oil in here as well."

Mad About Skin

734k subs

✓Yay

"This is by far and away the most gentle foaming cleanser I've ever found. It just works: it takes off all the makeup, SPF, everything, gone like that, and yet doesn't leave you stripped, dried, or your skin feeling tight. So if you're somebody that likes a little foaming action in your skincare routine but you need something that's so, so kind and gentle for your sensitive skin, I think this is a really great option."

All 2 takes from Mad About Skin

THE PERFECT CLEANSERS - Move Over Cerave ( Best Cleansers 2024 )

Top 10 KOREAN SKINCARE For HYPERPIGMENTATION - Fade Dark Spots Fast

"This is the nicest, creamiest cleanse you'll get for summer. [...] I bought it with summer in mind and I haven't even opened it yet, it's ready to go. You get a lot of product when you consider you don't need a whole lot. I [...] love their packaging because it's really easy to just peel down the side, it has all the instructions inside, and you can recycle every last piece of it. This [...] is my summer staple and go-to and I absolutely love it."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Krave Beauty Matcha Hemp Hydrating Cleanser?

A gentle foaming cleanser formulated with matcha, hemp seed oil, and glycerin, designed to remove makeup and impurities without stripping the skin barrier.

Is Krave Beauty Matcha Hemp Hydrating Cleanser worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 86%.

What is Krave Beauty Matcha Hemp Hydrating Cleanser's Guru Score?

Krave Beauty Matcha Hemp Hydrating Cleanser holds a Guru Score of 86%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.

Who is Krave Beauty Matcha Hemp Hydrating Cleanser best for?

Krave Beauty Matcha Hemp Hydrating Cleanser is generally suited to dry skin and sensitive skin.

What is Krave Beauty Matcha Hemp Hydrating Cleanser good for, according to the experts?

In their reviews, experts say Krave Beauty Matcha Hemp Hydrating Cleanser is good for redness (1 expert), irritated or reactive skin (1 expert) and skin barrier support (1 expert).