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Krave Beauty

Matcha Hemp Hydrating Cleanser.

Krave Beauty Matcha Hemp Hydrating Cleanser
Cleansers

About this product

A gentle foaming cleanser formulated with matcha, hemp seed oil, and glycerin, designed to remove makeup and impurities without stripping the skin barrier.

Full ingredients

Guru Score

86%

Yay

3 experts · Moderate agreement
3Gurus
3Yay
0Mixed
0Nay

What they liked

  • Removes makeup and SPF with double cleanse
  • Good value for the amount needed

What they flagged

  • May need double cleanse for heavy makeup or SPF
  • Too hydrating for oily skin

What the gurus are saying

This cleanser earns consistent praise for being one of the gentlest foaming options available, removing makeup and SPF thoroughly without leaving skin tight or stripped. Gurus highlight the nourishing ingredient mix (green tea water, green tea powder, hemp seed oil, and glycerin) as particularly effective for repairing a compromised barrier and calming sensitivity and redness. It may feel slightly too hydrating for oilier skin types, but those with sensitive, dry, or stressed skin, or anyone wanting to prioritise barrier repair, will likely find it a reliable staple.
Synthesized from 3 expert reviews · most recent take July 2026

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Yay
"If you have really dry skin and just want a gentle, good cleanser, I'd recommend the Crave Beauty Matcha Hemp Hydrating Cleanser. I've loved this one for years. It is so gentle and nourishing to the skin, and with the inclusion of green tea, it helps to reduce any redness and irritation you might be experiencing."
All 9 takes from Hyram
The BEST Cleansers of 2023
"The Krave Beauty Matcha Hemp Hydrating Cleanser is a $16 cleanser with an incredible ingredient list focused on deeply nourishing and hydrating the skin without having an overly stripping effect and amazing for people who are really looking to repair and recover their moisture barrier. The ingredient list is extremely impressive with the first ingredient being green tea leaf water, green tea obviously being amazing for reducing skin sensitivity and irritation, as well as glycerin. It has multiple very gentle cleansing agents that aren't going to overly dry out your skin as well as green tea powder so you also have the concentrated form of green tea benefits alongside hemp seed oil which is another ingredient that is amazing for reducing redness and sensitivity. If you are a sensitive person, this cleanser is going to be amazing for you. I remember using this one in the past and I was like it's good but it's a little bit too hydrating for my oilier skin but really being in a dry environment showed me how amazing this product is because not only does it give you a really satisfying foaming."
Skin Care Myths I Used To Believe (and you still might too)
"If you have really dry skin and just want a gentle, good cleanser, I'd recommend the Crave Beauty Matcha Hemp Hydrating Cleanser. I've loved this one for years. It is so gentle and nourishing to the skin, and with the inclusion of green tea, it helps to reduce any redness and irritation you might be experiencing."
The Ultimate Q&A for Oily Skin - Your Questions ANSWERED
"If you have combination skin leaning a little more on the drier side, I'd recommend the Crave Beauty Matcha Hemp Hydrating Cleanser. It's a very gentle formula, it leaves your skin very hydrated and bouncy but still does a good job of properly moving the dirt."
Sensitive Skin 101: Your Questions Answered!
"As far as cleansers I recommend, my top three ones are, first, the Krave Beauty Matcha Hemp Hydrating Cleanser if you have dry skin. This is an amazing formula that will help to reduce the redness you're experiencing."
Your Dry Skin Questions ANSWERED
"For a cleanser that reduces sensitivity, I would look for anything that includes centella, green tea, or specifically matcha, like the Crave Beauty Matcha Hemp Hydrating Cleanser. It's so good for dry skin, very gentle, but has amazing ingredients to help reduce that redness and sensitivity you might be experiencing."
You Got Eczema? Your Questions Answered!
"The Krave Beauty Matcha Hemp Hydrating Cleanser is a great option for anyone who struggles with dryness and sensitivity. The ingredients work really well to soothe redness, and it's a very gentle cleanser that won't overly strip your moisture barrier. But if you have extreme eczema with real flare-ups you've had to see a doctor for, this might not be your best option, because it might be a little too cleansing for your skin, since it wasn't specifically formulated for people with eczema. If you don't have severe eczema though, I'd say it's a great one to test out, it's awesome for dry skin and has incredible ingredients that won't overly strip the skin."
The BEST Cleansers of 2022!
"This formula really is incredible. If you're someone who has dry, sensitized, irritated skin, you need to try this product, because it has such a beautiful consistency and wonderful experience on the skin that gives you that satisfying frothing experience without being too stripping, and it really makes the skin feel hydrated, plump, and bouncy afterwards. Krave Beauty has done no wrong in my eyes, and I think this product is a testament to how good their formulas are at a really accessible price point. Plus the ingredients are amazing, there's matcha and hemp as well as oats and sodium PCA, just an overall amazing ingredient list. Such a good product."
AAPI Owned Brands I'm Obsessed With!
"Their Matcha Hemp Hydrating Cleanser, I just cannot get over how good these formulas are."
The BEST Cleansers of 2021!
"I have grown to love this Krave Beauty Matcha Hemp Hydrating Cleanser. It has a really nice consistency that gently froths up, it doesn't foam up like a stripping cleanser, it's one of the most gentle cleansers I've ever used. If you have drier skin and want a really gentle cleansing experience, and want your skin to feel bouncy and hydrated after cleansing, this is definitely a good one to go with. You don't have to use much, so it lasts a long time, and for the price point it's a great deal. It has matcha, which soothes irritation and sensitivity, and hemp seed oil, which nourishes the skin. I will say if you wear makeup or a lot of sunscreen, this isn't strong enough to properly remove all of that on its own, so I always recommend double cleansing. But overall it's just a great formula."
Yay
"This is probably one of my most staple products ever. As in like, it's always coming back and forth in my routine. It's always a cleanser I fall back on. In fact, when I'm testing new products, it's one of the cleansers I use because I know how well my skin reacts to it. Great for when your skin is stressed out, you want to focus on maintaining the skin barrier. Matcha for antioxidants. We've got hemp seed oil in here as well. Nice fatty acids, a good amount of glycerin, keeping those hydration levels up. I think that this is actually one of the first really non-stripping cleansers I ever used way back in the day."
Yay
"They did a couple of iterations of this, I think this is like version three, with a few tweaks and updates, and it's such a great product. I bought this and I'm probably going to save it until winter, when my skin is a little more dryness-prone and sensitivity-prone and I need something super gentle. This is by far and away the most gentle foaming cleanser I've ever found. It just works: it takes off all the makeup, SPF, everything, gone like that, and yet doesn't leave you stripped, dried, or your skin feeling tight. So if you're somebody that likes a little foaming action in your skincare routine but you need something that's so, so kind and gentle for your sensitive skin, I think this is a really great option. [...] I think each time they've iterated it's been improved, and this is the best of the best. [...] I'll start using it probably around October, when I feel like my skin just needs a little extra hydration and a little extra TLC, [...] and honestly my skin will love it."
All 2 takes from Mad About Skin
THE PERFECT CLEANSERS - Move Over Cerave ( Best Cleansers 2024 )
"They did a couple of iterations of this, I think this is like version three, with a few tweaks and updates, and it's such a great product. I bought this and I'm probably going to save it until winter, when my skin is a little more dryness-prone and sensitivity-prone and I need something super gentle. This is by far and away the most gentle foaming cleanser I've ever found. It just works: it takes off all the makeup, SPF, everything, gone like that, and yet doesn't leave you stripped, dried, or your skin feeling tight. So if you're somebody that likes a little foaming action in your skincare routine but you need something that's so, so kind and gentle for your sensitive skin, I think this is a really great option. [...] I think each time they've iterated it's been improved, and this is the best of the best. [...] I'll start using it probably around October, when I feel like my skin just needs a little extra hydration and a little extra TLC, [...] and honestly my skin will love it."
Top 10 KOREAN SKINCARE For HYPERPIGMENTATION - Fade Dark Spots Fast
"This is the Krave Beauty Matcha Hemp Hydrating Cleanser. I love Krave Beauty, they are technically a US-based brand but all of their products are formulated and manufactured in Korea, so it really harnesses that South Korean ethos of gentle but really effective skincare. This is the nicest, creamiest cleanse you'll get for summer. [...] I bought it with summer in mind and I haven't even opened it yet, it's ready to go. You get a lot of product when you consider you don't need a whole lot. I [...] love their packaging because it's really easy to just peel down the side, it has all the instructions inside, and you can recycle every last piece of it. This [...] is my summer staple and go-to and I absolutely love it. Gentle is key with hyperpigmentation, and it doesn't get more gentle nor effective than this cleanser."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Krave Beauty Matcha Hemp Hydrating Cleanser?

A gentle foaming cleanser formulated with matcha, hemp seed oil, and glycerin, designed to remove makeup and impurities without stripping the skin barrier.

Is Krave Beauty Matcha Hemp Hydrating Cleanser worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 86%.

What is Krave Beauty Matcha Hemp Hydrating Cleanser's Guru Score?

Krave Beauty Matcha Hemp Hydrating Cleanser holds a Guru Score of 86%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.

Who is Krave Beauty Matcha Hemp Hydrating Cleanser best for?

Krave Beauty Matcha Hemp Hydrating Cleanser is generally suited to dry skin and sensitive skin.

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