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Makeup Rewind Transforming Jelly Oil Cleanser.

Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser
Cleansers

About this product

A jelly-textured oil cleanser designed as a first cleanse to break down makeup and sunscreen before a second wash.

Guru Score

85%

Approved

Approved · 85% 5 independent gurus · Moderate confidence

A weighted 0 to 100% score. Not simply the share of gurus who approved, stronger and repeated takes count for more. It is a living number that shifts as more gurus weigh in.

Guru Certified
Broad expert consensus
6Gurus
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How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

What the gurus are saying

The thicker, jelly-like texture that transforms into oil sets this apart from runny cleansing oils, making it easier to apply without the mess those with sensitive skin often find frustrating. Gurus praise how well it breaks down makeup and sunscreen without tugging, and the simple formula of upcycled grape seed oil, sunflower seed oil, and vitamin E appeals to anyone wanting nourishment without ingredient overload. It works best as the first step of a double cleanse, followed by a gentler second wash.
Synthesized from 6 expert reviews · most recent take November 2025
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
Approved
"I typically have never been one to really enjoy cleansing oils. I find them to be pretty messy, not the most pleasant experience to use. But the Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser takes the cake. When I first got this, I truly thought it was going to be just like a normal gel water cleanser. But the second I started using it, I was immediately blown away by the experience because this is unlike any cleansing oil I have ever used, because of the consistency. Cleansing oils tend to be really runny and easily go down the back of your hands, your arms, kind of get everywhere. But this one has a viscosity that's a little bit thicker than your typical cleansing oil, making it really easy to get that satisfying oil application experience, to feel like you're using a traditional cleansing oil, but it's still viscous enough that as you're using it, it doesn't create a mess. I fell in love when I started using this. I really love the simplicity of this formula as well. They primarily use upcycled grape seed oil as well as sunflower seed oil, both of which are great moisturizing oils. If you're looking for a pre-cleanser that's best for sensitive skin and you don't want to overdo it with all the different ingredients, just wanting something simple that will last you a long, long time, this is the one for you."
Approved
"Makeup Rewind is my favorite product. Use more of that, everybody."
Approved
"I love this stuff, it is so nice. It feels like a light jelly, kind of breaks into an oil just like all the other first cleanse products. I massage it onto dry skin, break down all my makeup and sunscreen, rinse it off, then go in with my next cleanse. This is just so nice. I find people who don't love a typical oil cleanser as their first cleanse will enjoy this. And it has this light, really pretty, faint scent to it that makes it also a nice experience. Love this stuff."
Approved
"If you're someone that wants the benefits of a facial oil but you hate the idea and the texture of an oil, this is for you. This sinks into the skin absolutely seamlessly, and if you can see, it's like a milky emulsion. It contains all those oils that you would expect, but because it's in that milky emulsion it just sinks in. So if you've got oily skin and the idea of applying oil to it freaks you out, this would be great. If you're somebody that just wants a more lightweight facial oil, this is amazing. You work that in and it has the feel of a water-based serum but it has the benefits of an oil. I don't know how they do it, it's like magic, it's wizardry, but what they have done is phenomenal, and I think the fact it's so innovative, you don't really see this with any other brand, and it allows you to get the benefits of that oil in that water-based serum, I think makes this a standout product. What really tips it over into the 10 out of 10 category is the fact it actually contains five different peptides, so this can work as your peptide serum and your facial oil all in one. It's got some mimosa bark in here which is going to calm and soothe. So there's a lot going on in here and it's innovative and it's different, and for me it's another product that would be getting like 15 out of 10 if I could, but 10 out of 10, look, gone. It leaves behind the hydration you'd expect from an oil, you definitely get the benefits of it, but it doesn't feel heavy, occlusive, sticky. It's just beautiful, I absolutely love it. A lot of oils can come with slightly funky scents to them, not this, I'd say it's completely fragrance neutral."
Approved
"My favorite cleanser launch of the year is the Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser. This is used as the first step of your double cleanse to break up makeup or sunscreen first, and then you go in with a second cleanse afterwards. I love this because it features grape seed oil, sunflower seed oil, and vitamin E, so all those omega fatty acids that are great and nourishing for your skin. It allows you to really get off any stubborn makeup, especially around the eyes where you really shouldn't be tugging or rubbing too hard to get rid of any type of waterproof mascara. It's fantastic. It feels so good on the skin and it really gets the job done in an easy and efficient manner."
Approved
"Krave Beauty's Makeup Rewind is such a consistent part of my routine and daily life that sometimes I forget to talk about it. I love it because it's in between a cleansing balm and a cleansing oil, for when I can't be bothered with either. It's more like a jelly that instantly turns into an oil once you start gently massaging it onto the skin, and it clears away makeup and sunscreen very quickly without having to rub or massage too much. They use grapeseed oil, and sunflower seed oil, which is the oil that really breaks everything down, rich in barrier supporting linoleic acid, which they say helps prevent further irritation to the skin, and vitamin E. I love how easy it is to use and how convenient the packaging is, this jelly cleanser in a squeezy tube. The whole experience of it from start to finish is enjoyable, quick and easy, for when I just want a quick cleanse and go."
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All 2 takes from James Welsh
This Is My Best Skincare Routine So Far - Top 10 Favourite Skincare Products
"Krave Beauty's Makeup Rewind is such a consistent part of my routine and daily life that sometimes I forget to talk about it. I love it because it's in between a cleansing balm and a cleansing oil, for when I can't be bothered with either. It's more like a jelly that instantly turns into an oil once you start gently massaging it onto the skin, and it clears away makeup and sunscreen very quickly without having to rub or massage too much. They use grapeseed oil, and sunflower seed oil, which is the oil that really breaks everything down, rich in barrier supporting linoleic acid, which they say helps prevent further irritation to the skin, and vitamin E. I love how easy it is to use and how convenient the packaging is, this jelly cleanser in a squeezy tube. The whole experience of it from start to finish is enjoyable, quick and easy, for when I just want a quick cleanse and go."
5 Days In South Korea With Krave, Liah Yoo, Hyram And Sunny! 💜 James Welsh
"I got to try it a fair bit pre-release, and it was really cool to see how they make this watery, oil consistency that I've never really used before. Which makes it so amazing for my combination skin. After this lab visit, I have a new respect for this product. It's two years in the making, especially with a consistency like this that goes from water serum to very light oil. You don't really appreciate how difficult that is to create until you hear how long it took to create it. It was cool to see all the raw ingredients and the actual process, because Oil La La is like a weird, super nice oil texture that kind of breaks. It's watery at first, and then you feel that coating of nice oil on top without being greasy and heavy."
Common questions

Frequently asked.

What is Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser?

A jelly-textured oil cleanser designed as a first cleanse to break down makeup and sunscreen before a second wash.

Is Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser worth it?

Yes. All 6 gurus who reviewed it give it their stamp of approval, for a Guru Score of 85%.

What is Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser's Guru Score?

Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser holds a Guru Score of 85%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 independent expert reviewers we have collected. It is also Guru Certified, our mark for products that hold broad approval across many expert reviewers.

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