Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

✓Mixed

"It's a one step cleanse you apply it to dry skin and then rinse it off and they say use it as a first step cleanse or for makeup removing but it does have fragrance in it so I didn't love that factor about it. If you don't mind fragrance in a product it's okay, a lot of people enjoy this one. It's a nice product for some people if you don't mind a scent."

James Welsh

1.58M subs

✓Yay

"Krave Beauty's Makeup Rewind is such a consistent part of my routine and daily life that sometimes I forget to talk about it. I love it because it's in between a cleansing balm and a cleansing oil, for when I can't be bothered with either. It's more like a jelly that instantly turns into an oil once you start gently massaging it onto the skin, and it clears away makeup and sunscreen very quickly without having to rub or massage too much."

Mixed Makeup

1.46M subs

✓Yay

"I love this stuff, it is so nice. It feels like a light jelly, kind of breaks into an oil just like all the other first cleanse products. I massage it onto dry skin, break down all my makeup and sunscreen, rinse it off, then go in with my next cleanse. This is just so nice. I find people who don't love a typical oil cleanser as their first cleanse will enjoy this. And it has this light, really pretty, faint scent to it that makes it also a nice experience. Love this stuff."

Dr. Sam Ellis

897k subs

✓Yay

"This was like one of my absolute favorite products that I used in 2023 and I've brought it with me into the new year. You can see it's kind of like a gel and then I'm going to warm it up in my hands and then I'm going to apply it to my face and let it sink in and massage it in to kind of start breaking down my makeup. [...] I feel like that first cleanse did a really good job at removing the majority of my makeup."

Mad About Skin

731k subs

✓Yay

"It's actually a gel which then turns into an oil on the skin, so it doesn't have that oiliness that oil cleansers have. And it's also easier to use because it's not dripping all down your arm getting all over your clothes, and yet you still get that great oil cleanse. It's less runny in terms of its oil and it just works really, really well. I absolutely adore this, and this is probably the one product that's converted me to regular oil cleansing."

All 6 takes from Mad About Skin

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"It's actually a gel which then turns into an oil on the skin, so it doesn't have that oiliness that oil cleansers have. And it's also easier to use because it's not dripping all down your arm getting all over your clothes, and yet you still get that great oil cleanse. It's less runny in terms of its oil and it just works really, really well. I absolutely adore this, and this is probably the one product that's converted me to regular oil cleansing."

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"It's also packed full of antioxidants so it's got some additional benefit. [...] A little goes such a long way, will probably last me like 6 to 10 months, so I honestly think this is absolutely worth it. I love the packaging. [...] If like me you're too clumsy to really do an oil cleanse, give this a go. Your skin will love it, it'll remove everything like that, and I just think you get a more pleasant cleansing experience."

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"The reason I love this is oil cleansers are great, they can break apart even really stubborn makeup and SPF. A lot of people like to start with an oil cleanse and then work onto a gel cleanser afterwards, which is [...] a double cleanse. However, I am someone that's super messy, oil cleanses just get everywhere, they end up on your robes, they end up on your clothes, they run down the neck. [...] I actually found this product which is a gel which transforms into an oil."

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"This is the Krave Beauty Makeup Rewind cleanser, this is an oil cleanser but actually goes onto the skin as a gel so if like me you're super messy when you're using oil they just get everywhere and that kind of puts you off using them anyway, don't worry just reach for this, goes on as a beautiful gel then as you work it into the skin transforms into an oil which is going to be the great first step in your effective double cleanse."

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"This is the Krave Beauty Makeup Rewind, which is a really great option if you're looking for an oil cleanser but in a gel form. None of the mess, none of that oil running down your arms. This goes on as a gel and it transforms into an oil on the skin. For messy people like me, and honestly I'm hideously messy with my skincare applications especially cleansers, this works really well and it's a great oil cleanse option that just removes everything for you."

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"I personally love this because it's kind of like a gel and an oil cleanser all in [...] one. It goes on as a gel then transforms to an oil on the skin, so if you're messy with your oils this could be a great way of getting around this. I find because it washes off with literally zero trace on the skin you can use it as a standalone cleanser rather than having to follow with a double cleanse. [...] I absolutely love this one and a little goes such a long way."

Dr Dray

2.69M subs

✓Yay

"One that I really enjoy is the Crave Beauty [...] jelly oil cleanser, it's really nice, definitely really nice. [...] For this jelly oil consistency I think the Crave Beauty one is better than the Fenty Skin cleanser."

All 3 takes from Dr Dray

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"One that I really enjoy is the Crave Beauty [...] jelly oil cleanser, it's really nice, definitely really nice. [...] For this jelly oil consistency I think the Crave Beauty one is better than the Fenty Skin cleanser."

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"Crave Beauty came out with this Makeup Rewind, [...] a transforming jelly oil cleanser. I really liked this a lot, it's a thick, almost viscous consistency but it nicely emulsifies, it has a light hint of grape scent to it and it rinses off. This is very effective. [...] This is one to try out if you are in the market for something different, [...] they really did a good job with this one of a kind jelly oil cleanser."

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"I've been using this for several months, it was gifted to me, and honestly I've continued to use it and I'm really impressed with it. It's a first step cleanser that's somewhere between a cleansing oil and a balm, a transforming jelly oil cleanser with sunflower oil and rose water. You put it on dry skin as the first step of a double cleanse."

Dr Alexis Stephens

582k subs

✓Yay

"I love this because it features grape seed oil, sunflower seed oil, and vitamin E, so all those omega fatty acids that are great and nourishing for your skin. It allows you to really get off any stubborn makeup, especially around the eyes where you really shouldn't be tugging or rubbing too hard to get rid of any type of waterproof mascara. It's fantastic. It feels so good on the skin and it really gets the job done in an easy and efficient manner."

Lab Muffin Beauty Science

863k subs

✓Yay

"The Alpha-H cleansing balm and the Crave Beauty Makeup Rewind both smell nice and are really just a joy to use."

Dr. Shereene Idriss

1.73M subs

✓Yay

"It comes in 3.4 ounces so you can travel with it. [...] The fact that it is a jelly consistency, it's not super oily, it's almost like a lightweight facial oil if you had to compare it, and it doesn't feel like it's sitting on your face. So it is the first step of a double cleanse. You definitely do need to follow it up with another cleanser. [...] It literally looks like a jelly and once you start to massage it in, it becomes a very very very lightweight oil."

Hyram

4.34M subs

✓Yay

"My favorite cleansing oil that was actually in my best of 2025 videos, the Krave Beauty Makeup Rewind Cleansing Oil. Oh my god, that one is absolutely incredible, but doesn't have kind of like the messiness or slipperiness of a standard cleansing oil, but still gets the job done for a great price point. I would definitely recommend it because it has a lot better ingredients that are actually going to help the health of your skin."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser?

A jelly-textured oil cleanser that transforms into a lightweight oil on skin, designed to remove makeup and sunscreen as a first cleanse step.

Is Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser worth it?

Mostly yes. 10 of the 11 gurus who reviewed it give it their stamp of approval, for a Guru Score of 82%.

What is Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser's Guru Score?

Krave Beauty Makeup Rewind Transforming Jelly Oil Cleanser holds a Guru Score of 82%. That is our read on how warmly the experts talk about it, based on the verdicts of 11 expert reviewers we have collected.