Kiss Me

Heroin Long and Curl Mascara.

Eye Makeup

About this product

A Japanese mascara formulated to lengthen lashes and hold curl, with water-resistant wear and a dedicated remover.

Guru Score

69%

Mixed

Early verdict · Few reviews so far

2Gurus

1Yay

0Mixed

1Nay

What they liked

Keeps curl in fine Asian lashes
Water resistant yet easy to remove
Long-lasting formula

What they flagged

Hardens quickly once opened
Not easy to control
Pricey for how often mascara needs replacing

What the gurus are saying

This mascara holds curl exceptionally well for fine Asian lashes, something many Western drugstore brands struggle to do, and washes off without harsh scrubbing despite being water resistant. However, the formula hardens quickly once opened, making it harder to apply and control over time, and at its price point, more affordable alternatives with similar staying power exist. Whether it's worth it depends on whether curl-holding performance matters more to you than cost and formula longevity.

Synthesized from 2 expert reviews · most recent take April 2025

Type

Eye Makeup

Where to buy

Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

CYoung

94k subs

~Nay

"This mascara is long-lasting and known as the king of mascara in Japan, it doesn't come off easily which means it's super long-lasting, and their remover works well. But mascaras are something you have to replace often, and I can find a more affordable one that works just as well. Once I started opening this one it began to harden, and I haven't used it in a while, it's not easy to control. I think Korean ones are better, this one isn't worth it anymore."

Dr. Jenny Liu

322k subs

~Yay

"If you have fine Asian lashes like myself and have a hard time finding a mascara that will keep your curl lashes stay curled then you got to check out this one, the Kiss Me Heroin Long and Curl Mascara. It's water resistant but it's fairly easy to remove and keeps your lash staying curled, which is something that I really struggle with with a lot of the mascaras that are found in the traditional drugstores from American brands. I think with my fine Asian lashes, they're just too heavy, but this one works really well for me."

Frequently asked.

What is Kiss Me Heroin Long and Curl Mascara?

A Japanese mascara formulated to lengthen lashes and hold curl, with water-resistant wear and a dedicated remover.

Is Kiss Me Heroin Long and Curl Mascara worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 69%.

What is Kiss Me Heroin Long and Curl Mascara's Guru Score?

Kiss Me Heroin Long and Curl Mascara holds a Guru Score of 69%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.

Heroin Long and Curl Mascara.

69%

What the gurus are saying.

What the evidence says.

Frequently asked.

What is Kiss Me Heroin Long and Curl Mascara?

Is Kiss Me Heroin Long and Curl Mascara worth it?

What is Kiss Me Heroin Long and Curl Mascara's Guru Score?

Cheaper alternatives the gurus rate.

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