JLo Beauty.

"I have not seen a single person talk about JLo Beauty online other than myself. I reviewed one product. Usually when I review a product, it will be in my algorithm. Like, I'll see videos about it nonstop because YouTube shows me other people have talked about this product. That didn't happen with JLo Beauty because no one's talking about it. The search volume for the brand, it's also pretty dire when you compare it to other successful celebrity launches. I feel like this is a true reflection of how these celebrity skincare brands go when you can tell the celebrity behind it really doesn't care about skincare at all. They use this fake olive oil story to market their products. The campaigns, the videos and the pictures that accompany the launch of the brand were so heavily photoshopped, so filtered, nothing about this launch was sincere. The packaging, it's so bad. It looks old, it looks outdated."

"I feel like this is a true reflection of how these celebrity skincare brands go when you can tell the celebrity behind it really doesn't care about skincare at all. They use this fake olive oil story to market their products. The campaigns, the videos and the pictures that accompany the launch of the brand were so heavily photoshopped, so filtered, nothing about this launch was sincere. The brand launched alongside 18 other celebrity skincare brands in 2021 and really just did get lost in the crowd. The packaging, it's so bad. It looks old, it looks outdated. And in an industry where you have to have mass appeal to so many different generations and when you have to compete, sat on a shelf next to the likes of BYOMA, Drunk Elephant, Glow Recipe, CeraVe, you can't look like this, your packaging cannot look like this. I think it was pretty obvious that this brand wasn't going to sell."

"They use this fake olive oil story to market their products. The campaigns, the videos and the pictures that accompany the launch of the brand were so heavily photoshopped, so filtered, nothing about this launch was sincere. The packaging, it's so bad. It looks old, it looks outdated. And in an industry where you have to have mass appeal to so many different generations and when you have to compete, sat on a shelf next to the likes of BYOMA, Drunk Elephant, Glow Recipe, CeraVe, you can't look like this, your packaging cannot look like this. I think it was pretty obvious that this brand wasn't going to sell."

"Nearly every single celebrity Beauty brand that has ever launched post pandemic has been a massive failure, miserable failure, but there are some of those celebrity Beauty brands that have flopped harder than others, and one of those celebrity Beauty brands for me has to be JLo Beauty."