JLo Beauty: a Guru Score of 53% from 6 skincare experts

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✕Nay

"Nearly every single celebrity Beauty brand that has ever launched post pandemic has been a massive failure miserable failure but there are some of those celebrity Beauty Brands that have flopped harder than others and one of those celebrity Beauty Brands for me has to be JLo Beauty"

All 2 takes from James Welsh

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"JLo Beauty first launched in 2021 and went straight into Sephora and has apparently just not been selling at all. I have not seen a single person talk about JLo Beauty online other than myself. I reviewed one product and usually when I review a product it will be in my algorithm, like I'll see videos about it nonstop because YouTube shows me other people have talked about this product. That didn't happen with JLo Beauty because no one's talking about it. The search volume for the brand is also pretty dire when you compare it to other successful celebrity launches. I feel like this is a true reflection of how these celebrity skincare brands go when you can tell the celebrity behind it really doesn't care about skincare at all. They use this fake olive oil story to market their products. The campaigns, the videos and the pictures that accompany the launch of the brand were so heavily photoshopped, so filtered, nothing about this launch was sincere. The brand launched alongside 18 other celebrity skincare brands in 2021 and really just did get lost in the crowd. I think people were already over celebrity skincare brands by then. And the packaging, it's so bad. It looks old, it looks outdated."

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"Nearly every single celebrity Beauty brand that has ever launched post pandemic has been a massive failure miserable failure but there are some of those celebrity Beauty Brands that have flopped harder than others and one of those celebrity Beauty Brands for me has to be JLo Beauty"

Hyram

4.34M subs

✕Nay

"JLo Beauty, the products are really expensive. I don't remember being impressed with the formulations, and the primary ingredient they use is olive oil, which is like a very common and very inexpensive skincare ingredient."

No BS Beauty

89k subs

✕Nay

"She's got like 100 different fragrances and now her skincare brand which isn't doing super well and honestly I don't, she's one that I personally think of more as a cash grab than anything. I don't see that she would probably use the stuff she sells, that's just my gut instinct on it, but I have heard a few good things about it."

Dr. Shereene Idriss

1.72M subs

✕Yay

"I love to use this as a spot treatment when I have a pimple, especially when you are melanated, because you don't want to have post-inflammatory hyperpigmentation left behind. You can use this as a spot treatment. The beauty of a mask is that it gives you the control of using it."

Doctor Youn

5.57M subs

✕Yay

"JLo has her own skincare line called JLo Beauty which is filled with nourishing oils"

Cassandra Bankson

2.46M subs

✕Mixed

"The JLo Beauty brand is not bad, I just don't want to spend that kind of money with her telling me that this is what gives her this glowing skin when we have all of this evidence and years of results that are probably more likely contributing to the final glowing goddess look that she does give off. Do I think that this skincare line is what's giving JLo the gorgeous radiant JLo glow? No, I think it is many of these other things including sleep, food, exercise, many other treatments that we probably don't know about just yet."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is JLo Beauty?

JLo Beauty is a celebrity skincare line featuring products formulated with oils, including cleansers, treatments, and masks designed for hydration and skin care.

Is JLo Beauty worth it?

Mostly no. Only 2 of the 6 gurus who reviewed it approve, which leaves it a Guru Score of 53%.

What is JLo Beauty's Guru Score?

JLo Beauty holds a Guru Score of 53%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected.