IT Cosmetics Do It All Sheer Tinted Face Balm: Guru Score 75%

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Beyond50Skin

32k subs

✓Yay

"This is still my benchmark, basically my skin but better. It's not overly glowy, it has a natural finish, it's easy to apply, which is important for me as someone who just likes a quick natural makeup look in the morning. I just found myself reaching for this over some of my favorite skin tints. If you want a glow and you need hydration, the IT Cosmetics Do It All Balm is just what you need. I have been enjoying this and I think I will enjoy it even more in winter months."

All 3 takes from Beyond50Skin

92% Skincare?! IT Cosmetics Do-It-All Balm + 4 More Skin Tints! (50+ Wear Test & Ranking)

"By midday, this looked just as beautiful as it did during my application in the morning. And even medium coverage had no creasing, no lines. That's really rare for my skin, especially around the temple area and the eye area where I tend to crease. It stayed fresh and hydrated and skin-like and comfortable all day long. I was impressed with the wear of this skin tint. For how light it went on, I wasn't expecting it to last throughout the day."

Which Balm Skin Tint Won't Settle Into Lines? (Mature Skin 50+)

"This is still my benchmark, basically my skin but better. It's not overly glowy, it has a natural finish, it's easy to apply, which is important for me as someone who just likes a quick natural makeup look in the morning. I just found myself reaching for this over some of my favorite skin tints. If you want a glow and you need hydration, the IT Cosmetics Do It All Balm is just what you need. I have been enjoying this and I think I will enjoy it even more in winter months."

Clinique Review: Did I Find a Better Balm!? (Battle of the Complexion Balms UPDATE!)

"This is a lovely balm. It's hydrating, you can sheer it out, it's comfortable to wear on the skin. But [...] I did have some issues with the shade match, which is one reason why I haven't been wearing it as much. The Laura Mercier and the Clinique give me more of a natural look, which is the kind of look that I'm going for. That doesn't make the It Do-It-All Balm bad at all."

Dr. Mamina

283k subs

✓Yay

"The IT Cosmetics Do It All Balm is also worth knowing about. Great for on-the-go hydration and a natural finish when you don't want a full base."

The Style and Beauty Doctor

222k subs

✓Yay

"The It Cosmetics Do It All Balm has become a must have on her list. She freaking loves this product. [...] A lot of balm foundations make tinted products look worse, [...] but this shocked her. You can put a little bit on for a sheer tint, and it's buildable without ever looking cakey. She's used it in full beat looks. It has about [...] 92% skin care ingredients."

HotandFlashy

1.23M subs

✓Nay

"I just don't think they're very good. [...] I'm not a fan of this. I think the L'Oreal version of this was better for half less than half the price."

All 2 takes from HotandFlashy

I Tried NEW IT Do It All Balm & CT Blurring Concealer SO YOU DON'T HAVE TO...

"I just don't think they're very good. [...] I'm not a fan of this. I think the L'Oreal version of this was better for half less than half the price."

Faves + Fails May 2026

"This was pretty good. A very similar formulation to this from L'Oreal that used to be my favorite tinted balm. They took that one off the market like two years ago and then they re-released it under the IT Cosmetics name. [...] But to me it wasn't as good and also it's like three times the price. So I'm like why would I want to pay three times the price for something that used to be $10 and now you want me to pay 30 for it?"

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is IT Cosmetics Do It All Sheer Tinted Face Balm?

A tinted face balm that combines light, buildable skin tint coverage with moisturizing skincare ingredients, designed to give a natural, hydrated finish in a single step.

Is IT Cosmetics Do It All Sheer Tinted Face Balm worth it?

Mostly yes. 3 of the 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 75%.

What is IT Cosmetics Do It All Sheer Tinted Face Balm's Guru Score?

IT Cosmetics Do It All Sheer Tinted Face Balm holds a Guru Score of 75%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.