Index / It Cosmetics / Brushes
It Cosmetics

Brushes.

It Cosmetics
Brushes
Tools

About this product

It Cosmetics Brushes is a line of makeup brushes designed for application of powder, bronzer, highlighting, and eyeshadow at an accessible price point.

Tools

The Guru Index verdict

75%

Approved

Approved · 75%
2Reviewers
2Approved
0Mixed
0Skip

What the gurus are saying

Gurus praise the brushes for solid quality and durability at an affordable price, making them a good entry point for people new to makeup or building a collection. The main split centers on density: some find them thick and well-performing, while others note they're less densely packed than premium options, which may mean those with experience or specific blending needs might want to test them first. Either way, they hold up well over time.
Synthesized from 2 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"IT Cosmetics has really nice brushes. They're really thick. I use one for my all over powder and another one for my bronzer which is the same. Their highlighting brush is really nice. Their brushes are topnotch I would say. I have a lot of them for eyes. Their brushes are great. Their brushes are really wonderful, high quality."
All 2 takes from No BS Beauty
Ulta 21 Days of Beauty Top Skincare Sale Picks & Recommendations 💸 March 2026
"IT Cosmetics has really nice brushes. They're really thick. I use one for my all over powder and another one for my bronzer which is the same. Their highlighting brush is really nice. Their brushes are topnotch I would say. I have a lot of them for eyes. Their brushes are great. Their brushes are really wonderful, high quality."
Ulta 21 Days of Beauty Sale - My Picks for Half Off Skincare Product Favorites!
"I've had good luck with their brushes though no complaints. I bought some of them a long time ago and they're still going strong."
Approved
"I've always enjoyed the IT Cosmetics Brushes for affordable makeup brushes."
All 3 takes from Beyond50Skin
Amazon Big Deal Days! (SKINCARE MAKEUP & HAIR CARE OVER 50!)
"I've always enjoyed the IT Cosmetics Brushes for affordable makeup brushes."
MINIMALIST MAKEUP
"I'm using my IT Cosmetics brushes and as you can see they're not as dense, they're not really my favorite brushes, but my BK Beauty brushes are dirty so I am resorting to my IT brushes and just trying to blend this out as best I can."
Beauty Empties Fails & Faves | Plus Skincare I Love for Hyperpigmentation & Facial Inflammation
"I really enjoy the IT Cosmetics brushes. These are a lovely budget friendly option if you're dabbling into makeup. They're a great bargain buy and you'll get a beautiful result without having to make such a huge investment."
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