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In Beauty Project

Elastic Skin Firming and Plumping Growth Factor Serum.

In Beauty Project Elastic Skin Firming and Plumping Growth Factor Serum
Serums

About this product

A vegan serum containing growth factors, copper peptides, and plant-based ingredients designed to plump, firm, and hydrate skin while supporting collagen production and skin barrier health.

Best for

Mature skin
Serums

The Guru Index verdict

83%

Approved

Approved · 83%
5Reviewers
5Approved
0Mixed
0Skip

What the gurus are saying

Gurus overwhelmingly praise this serum for its instant plumping effect and hydrating, bouncy texture that mimics snail mucin without animal secretion. The formula is widely celebrated as advanced and affordable, with consistent mention of peptides, copper peptides, and vegan growth factors working together on fine lines and elasticity. The main reservation is texture: some find it tacky and sticky with residual feel, while others love that hydrating, squishy quality. It layers well with actives like retinol and pairs best with ester forms of vitamin C.
Synthesized from 5 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"The In Beauty Project Elastic Skin Firming and Plumping Growth Factor Serum is amazing. The second you apply it, your skin instantly looks plump, plumper, and with long-term use, it also helps to firm skin up as well. It's got kind of a lotiony texture to it. A little bit goes a long way. It feels a little bit like snail mucin on skin, and it's really nice because it's got that wild yam extract, which is called vegan snail mucin. It's got copper peptides in here. It's got a plant-based peptide that improves skin density as well as elasticity. It's got a peptide which provides collagen elastin support deep down in skin. It's also got another peptide which helps promote elastin production deep down in skin. It's got beta glucan as well as ceramides. It's just so wonderful. No scent, no fragrance. I really enjoy this brand."
Approved
"I just absolutely love this formulation. This is definitely more advanced than The Ordinary in my opinion because it contains more ingredients to improve the skin. This is great for all skin types, but if you have dry skin, sensitive skin, or let's say you're someone that really loves that deep hydration, that plumper, bouncier looking skin, then you're going to absolutely love this. It has peptides as well as copper peptides. These types of peptides help to firm the skin promoting collagen as well as preventing and treating fine lines and wrinkles. This also contains vegan collagen amino acids as well as ceramides to help strengthen and repair that skin barrier. It also has encapsulated vegan growth factors. There's beta glucan in here as well as centella asiatica and phyto mucin. This has a very similar texture and consistency as snail mucin, but this is vegan. There's no snail secretion in here, but it has that same type of texture where it looks like slime, but I promise you it's not real slime. It honestly feels so nice on the skin, especially when you need that hydration."
All 2 takes from Sincerely Miss Ash
4 TOP PERFORMING GROWTH FACTOR SERUMS FOR ANTI-AGING, COLLAGEN BANKING, SKIN HEALTH AND MORE!
"I just absolutely love this formulation. This is definitely more advanced than The Ordinary in my opinion because it contains more ingredients to improve the skin. This is great for all skin types, but if you have dry skin, sensitive skin, or let's say you're someone that really loves that deep hydration, that plumper, bouncier looking skin, then you're going to absolutely love this. It has peptides as well as copper peptides. These types of peptides help to firm the skin promoting collagen as well as preventing and treating fine lines and wrinkles. This also contains vegan collagen amino acids as well as ceramides to help strengthen and repair that skin barrier. It also has encapsulated vegan growth factors. There's beta glucan in here as well as centella asiatica and phyto mucin. This has a very similar texture and consistency as snail mucin, but this is vegan. There's no snail secretion in here, but it has that same type of texture where it looks like slime, but I promise you it's not real slime. It honestly feels so nice on the skin, especially when you need that hydration."
8 ANTI-AGING SKINCARE PRODUCTS I'M LOVING FOR 2024 | FACIAL MISTS & MORE | Sincerely Miss Ash
"If you're looking for a nice hydrating plumping serum that helps to rejuvenate the skin then I would say look into this. It has a nice pump, you can purchase a refill once you're finished, and you are getting 30 mls of product. I've paired this up with retinol, with other types of peptides, I did use this with vitamin C a handful of times in my morning routine, I've never experienced paling, and everything layered up so nicely."
Approved
"It's called Elastic Skin and it retails for $46. Definitely probably the most affordable product that we're talking about today. This is a vegan derived product formulation that contains growth factors along with other ingredients that helps to visibly lift firm and help to deeply hydrate the skin. And I really enjoy the hydrating nature. It's definitely more of a bouncy serum if you will. It hydrates. There is a slight residue a little bit of a more because of the hydrating nature, so if you don't enjoy any sort of texture on your skin or the residual feel this may not be the best for you, but certainly is a great product for its price. It can easily layer with your retinol or use it as a standalone product. It is designed to support skin barrier health, to visibly firm, and help with anti-aging and skin rejuvenation goals. The ingredients include 6% copper and biohacking peptides that help with visibly lift and support collagen production along with 6% growth factors."
Approved
"The In Beauty Project Elastic Skin Serum is a more affordable option for 42 bucks and it has encapsulated vegan growth factors at 6%, it also has copper and biohacking peptides. Copper peptides help with anti-inflammatory effects and help with the aging process. Just don't use this in the same routine as your ascorbic acid. You can probably use it with Ester vitamin C, so if you're using an active vitamin C use this at night and use the active vitamin C in the morning. This one also has no fragrance and it does contain HA as well. It has a light periwinkle hue to it and it is very very very very sticky and tacky, which is not necessarily my favorite."
Approved
"It is their firming and plumping growth factor serum. It's a silky, lightweight treatment that has peptides, growth factors, and brightening botanicals. It gives your skin this instant, juicy look with the long-term benefits of lifted and smoother skin. This just makes my face feel bouncy and alive."
Sponsored
All 3 takes from Skin Obsessed Mary
I Asked Skincare Brands for Discount Codes (Black Friday)
"It is their firming and plumping growth factor serum. It's a silky, lightweight treatment that has peptides, growth factors, and brightening botanicals. It gives your skin this instant, juicy look with the long-term benefits of lifted and smoother skin. This just makes my face feel bouncy and alive."
❤️ My Beauty Empties | Here's What Made the Cut!
"The Elastic Skin, which is their serum, I love so much. So much so that I actually have backups. If you have skin like mine that is dry, dehydrated, you have to try these products. Incredible products, incredible value."
⭐️ Title
"There's the In Beauty Project Elastic Skin Firming and Plumping Growth Factor Serum, which is right up my alley. It has copper peptides, it has growth factors, as well as phyto mucin. Now I personally love snail mucin, but for those of you who can't stand the thought of it, this is for you. The texture is very nice, it's kind of squishy, but it is incredibly deeply hydrating, and there's not a snail in sight. I absolutely love this stuff. I've been using this combo of the serum and the cream in my morning skincare routine and it is just divine. And it's affordable."
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