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Illamasqua

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Illamasqua Products

About this product

Illamasqua is a cosmetics brand known for makeup products including foundations, eyeshadows, and pigments designed with an emphasis on artistic formulation and inclusive shade ranges.

The Guru Index verdict

80%

Approved

Approved · 80%
2Reviewers
2Approved
0Mixed
0Skip

What the gurus are saying

Gurus who have spoken about Illamasqua praise the brand for thoughtful formulas and textures that were ahead of their time, especially in how inclusive the shade range and product approach felt. The experts describe the brand as artistry-focused and feel it remains underrated; one guru noted that working with their products taught valuable lessons in serving customers across different skin tones and types. The takes here celebrate the brand's philosophy rather than diving into specific product performance.
Synthesized from 2 expert reviews
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Approved
"When I moved to Illamasqua, the products were so good. The textures, the formulas were so good, they were so ahead of their time when it came to inclusivity. When I worked on that counter, I had all sorts of customers, different types of people that I would get, and working at Illamasqua, learning how to properly communicate and serve these people was really valuable."
All 2 takes from Caroline Hirons
S2 Ep5: Jamie Genevieve
"When I moved to Illamasqua it was much more artistry. The products were so good. The textures, the formulas were so good, they were so ahead of their time when it came to inclusivity."
Glad We Had This Chat - JAMIE GENEVIEVE
"When I moved to Illamasqua, the products were so good. The textures, the formulas were so good, they were so ahead of their time when it came to inclusivity. When I worked on that counter, I had all sorts of customers, different types of people that I would get, and working at Illamasqua, learning how to properly communicate and serve these people was really valuable."
Approved
"Love Illamasqua, another brand that I adore. I think they're extremely underrated. Illamasqua are extremely, extremely underrated. The brand when they first opened represented artistry to me. They were incredible."
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