ILIA

ILIA Fullest Volumizing Mascara.

Eye Makeup

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About this product

A volumizing mascara with an hourglass-shaped brush designed to add fullness and lift to lashes while maintaining a smooth, non-clumpy finish.

Full ingredients

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol, Ci 77499 (Iron Oxide)

Guru Score

85%

Yay

Early verdict · Few reviews so far

2Gurus

2Yay

0Mixed

0Nay

What they liked

Smooth formula, no clumping
Does not smudge or flake during the day
Hourglass brush is manageable and easy to use

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

What the gurus are saying

This mascara's smooth formula and hourglass brush deliver volume without the clumping or smudging that volumizers often cause. The rich black color makes lashes pop, and it holds up throughout the day without flaking or migrating into the eyes, even on camera. Those who've struggled with mascaras that smudge or clump may find this one a solid pick.

Synthesized from 2 expert reviews · most recent take April 2023

Type

Eye MakeupLiquid

Key actives

Vitamin E

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

The Budget Dermatologist

724k subs

✓Yay

"My mascara is by Ilia, and it is the Fullest Volumizing Mascara. This is what is going to open your eyes up and make you look awake. [...] Having a full thick and long lashes can make you look more youthful, so make sure you are choosing a good mascara to really give you that lift and volume."

Mixed Makeup

1.46M subs

✓Yay

"I find that the formula goes on really smooth, it does not make my lashes look like they're clumpy. The color is really nice and black so it makes your eyelashes stand out. During the day as you're wearing this mascara it does not smudge, it does not flake or anything like that. It does not end up in your eyes later on in the day, which is a problem that I have. I also find sometimes that mascaras will get all over the place on me, but this one does not do that."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is ILIA Fullest Volumizing Mascara?

A volumizing mascara with an hourglass-shaped brush designed to add fullness and lift to lashes while maintaining a smooth, non-clumpy finish.

Is ILIA Fullest Volumizing Mascara worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 85%.

What is ILIA Fullest Volumizing Mascara's Guru Score?

ILIA Fullest Volumizing Mascara holds a Guru Score of 85%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.