ILIA Fullest Volumizing Mascara: a Guru Score of 85%

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✓Yay

"My mascara is by Ilia, and it is the Fullest Volumizing Mascara. This is what is going to open your eyes up and make you look awake. Having a full thick and long lashes can make you look more youthful, so make sure you are choosing a good mascara to really give you that lift and volume."

Mixed Makeup

1.46M subs

✓Yay

"The brush is like an hourglass shape, very similar to the Too Faced Better Than Sex brush, but I feel like this one's a little bit smaller and a little bit thinner and easier to use. The reason why I'm not like a volumizing mascara girl is because for my eyelashes and my eye shape it can really cause smudging all over the place, but this one is really good. I find that the formula goes on really smooth, it does not make my lashes look like they're clumpy. The color is really nice and black so it makes your eyelashes stand out. During the day as you're wearing this mascara it does not smudge, it does not flake or anything like that. It does not end up in your eyes later on in the day, which is a problem that I have. I also find sometimes that mascaras will get all over the place on me, but this one does not do that. It's really held up during the daytime even when I'm on camera and stuff. I have really enjoyed this mascara."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

Is ILIA Fullest Volumizing Mascara worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 85%.

What is ILIA Fullest Volumizing Mascara's Guru Score?

ILIA Fullest Volumizing Mascara holds a Guru Score of 85%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.