About this product
A serum-textured primer with a luminous finish designed to smooth pores and blur imperfections while imparting a dewy glow without excess shine.
Full ingredients
Aqua (Water, Eau), Dimethicone, PEG-10 Dimethicone, Glycerin, Isononyl Isononanoate, Hdi/Trimethylol Hexyllactone Crosspolymer, Pentylene Glycol, Coco-Caprylate/Caprate, Dicaprylyl Ether, Silica, Synthetic Fluorphlogopite, Cetyl PEG/PPG-10/1 Dimethicone, Phenoxyethanol, Isododecane, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate, Ethylhexylglycerin, Propanediol, Dimethiconol, Disteardimonium Hectorite, Parfum (Fragrance), Propylene Carbonate, Tin Oxide, Artemisia Capillaris Flower Extract, Sorbitol, Tocopherol, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Ascorbic Acid, Colloidal Gold, Glutathione
Guru Score
Yay
4 experts · Moderate agreementWhat they liked
What they flagged
What the gurus are saying
This primer delivers both glow and blur without the greasiness, making it a standout hybrid for combination and oily skin. Its serum texture feels tacky at first but sets to a soft-focus finish that reads as fresh rather than matte or dead. Multiple experts praise how it smooths the complexion underneath makeup while letting the skin look naturally radiant, though the price is steep for the amount.
Best for
Type
Key actives
Formula notes
Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.
Independent of what the gurus think, this is what the published research supports about the main active ingredients here.
Topical vitamin C is an antioxidant with reasonable evidence for dullness and uneven tone. It breaks down in light and air, so how a product is formulated and packaged matters as much as the percentage on the front.
Source: DermNet
Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.
A serum-textured primer with a luminous finish designed to smooth pores and blur imperfections while imparting a dewy glow without excess shine.
Yes. All 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 90%.
Iconic London Underglow Blurring Primer holds a Guru Score of 90%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.
Lower-priced powder and setting products the gurus still rate highly, versus this mid-range pick.
See how they stack up →Other products the same gurus have weighed in on, plus more from this brand and category.
Compare side by side →Stories where our editors dug into this product or its brand.
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