Underglow Blurring Primer.

Name: Iconic London Underglow Blurring Primer
Brand: Iconic London
Rating: 85.0 (3 reviews)

Powder & Setting

About this product

A luminous primer with a serum-like texture designed to blur pores and create a glowing, smooth base under makeup without appearing greasy.

Powder & Setting

The Guru Index verdict

85%

Approved

✓Approved · 85%

3Reviewers

3Approved

0Mixed

0Skip

What the gurus are saying

Gurus praise this primer for threading the needle between glow and smoothness, delivering radiance without the oily finish that catches people off guard with other primers. The serum texture sits nicely under foundation and creates a soft-focus, airbrushed effect once it sets. Those with oily or combination skin may want to press it in gently so it melds well with their base, but the experts found it holds up beautifully under makeup without compromising longevity.

Synthesized from 3 expert reviews

Key actives & flags

Vitamin CVitamin EAlcohol-free

Full ingredients

Aqua (Water, Eau), Dimethicone, PEG-10 Dimethicone, Glycerin, Isononyl Isononanoate, Hdi/Trimethylol Hexyllactone Crosspolymer, Pentylene Glycol, Coco-Caprylate/Caprate, Dicaprylyl Ether, Silica, Synthetic Fluorphlogopite, Cetyl PEG/PPG-10/1 Dimethicone, Phenoxyethanol, Isododecane, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate, Ethylhexylglycerin, Propanediol, Dimethiconol, Disteardimonium Hectorite, Parfum (Fragrance), Propylene Carbonate, Tin Oxide, Artemisia Capillaris Flower Extract, Sorbitol, Tocopherol, 1,2-Hexanediol, Caprylyl Glycol, Xanthan Gum, Ascorbic Acid, Colloidal Gold, Glutathione

Where to buy

Amazon Shop → Google Shopping Shop → iHerb Shop →

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored

Allie Glines

830k subs · 36k devotees

✓Approved

"If you're looking for something that's glowy but also smoothing, you should check out the Iconic London Underglow Blurring Primer. It really is the best of both worlds. It smooths the pores but also leaves your skin looking fresh and glowy. So, for me, it's a nice hybrid, especially if you have oily skin or more combination skin and you want the glow, but you don't want to look greasy, this could be a really great product for you. If you want like a little bit of coverage and an ethereal glow, look no further. This is a pricey product, but it's one of my all-time favorite things ever."

All 9 takes from Allie Glines

What I'd Genuinely Buy YOU at Sephora Right Now

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"I'm going to apply my Iconic London Underglow Blurring Primer. I think this is going to give us like that nice glowy prepped look underneath the foundation."

Opening up about 10 years of marriage (and more)

"I'm going to go into the Iconic London Underglow Blurring Primer. My vibe for like anniversary makeup this year is not really to do like more, especially since you guys know I just had my second baby in September. So my vibe is not to do anything like over the top. I just want to look fresh. I want to feel and look like myself."

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"I've been really loving this Iconic London Underglow Blurring Primer. I have this all over the face. It gives such a beautiful glow to the skin while also blurring the pores and things like that, which is nice."

The Perfect Holiday Makeup 🎄

"It's one of my favorite products at the moment. It's going to add a little hint of glow, but it's also kind of pore filling, so it gives like a little filtered effect."

Makeup (And More) I'm Thankful For.. 🫶

"This is the Iconic London Underglow Blurring Primer. I like this because it gives a little bit of a glow and a blur to the skin, which to me is just kind of like the best of both worlds."

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"I'm going to take this Iconic London Underglow Blurring Primer. I'm just wanting something nice and glowy underneath."

My Favorite Beauty Products from July 2025 😍

"This is the Iconic London Underglow Blurring Primer. The thing that's really cool about this is it's a little bit of a combination between a blurring and a glowing primer. So it has that hint of glow, but also like when it sets down, it's very smoothing. And it's not a sparkly glow either. You can see it leaves your skin nice and dewy, but then once it sets, it also leaves a smoothness and almost like a soft focus effect underneath your makeup. I've just really been liking it. It's been pairing well with all my different foundations that I've been layering on top. And so I'm starting to understand why everyone has been loving this for so many years."

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"This is also a great hybrid. Something that gives you glow while still giving you like an airbrushed blurring effect as well. Works great under makeup and is so perfect for when you want that added boost of just a healthy glow to the skin, but you don't want to compromise the longevity of your makeup. It's so so good."

Alexandra Anele

1.42M subs · 29k devotees

✓Approved

"It creates luminosity to the skin without making your skin look oily. If you don't like primers that end up being a little bit too matte, I've had problems in the past with primers that are supposed to be mattifying or blurring and they just end up either making my skin look dead or they settle into areas weird or they end up making my T-Zone look even more oily somehow. This is such a beautiful primer. It's kind of made me fall in love with primers again. I have a pretty matte base on right now so it's not going to make you look oily. I'm someone who tends to look a little bit oily especially in my T-Zone. I used this all over my face, everywhere I could get oily, and I think I'm looking pretty good. It's really fabulous. It creates that gorgeous smooth base with a little bit of a glow to just kind of compliment whatever foundation you put on top of it. I highly recommend checking it out."

Robert Welsh

1.10M subs · 71k devotees

✓Approved

"This was beautiful, this is my first time using it. It has a serum texture, almost like a bit thicker though, like a thick serum and a tiny bit of stickiness to it, but it just looked like pure radiance on my skin. It looked like my skin was glowing. I have oily skin, so I just wanted to make sure I was pushing this into my skin so it sat nicely under my makeup."

Underglow Blurring Primer.

85%

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