Iconic London Underglow Blurring Primer: a Guru Score of 90%

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

Clogged or visible pores1 expert

“It smooths the pores but also leaves your skin looking fresh and glowy.”

Allie Glines, watch at 2:43

Excess oil and shine1 expert

“So if you're someone like me who can be oily, highly recommend checking it out.”

Alexandra Anele, watch at 1:44

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Allie Glines

829k subs

✓Yay

"This is one of my favorite primers. It's also one of those viral products that I feel like is viral for a reason. It gives you both a glow and a blur at the same time, which seems like it would contradict itself, but it actually works somehow. It's absolutely gorgeous underneath foundation, and it preps the skin perfectly after moisturizer. Highly recommend trying this if you haven't yet."

All 10 takes from Allie Glines

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"It really is the best of both worlds. It smooths the pores but also leaves your skin looking fresh and glowy. So, for me, it's a nice hybrid, especially if you have oily skin or more combination skin and you want the glow, but you don't want to look greasy, this could be a really great product for you. If you want like a little bit of coverage and an ethereal glow, look no further. This is a pricey product, but it's one of my all-time favorite things ever."

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"I'm going to apply my Iconic London Underglow Blurring Primer. I think this is going to give us like that nice glowy prepped look underneath the foundation."

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"I'm going to go into the Iconic London Underglow Blurring Primer. My vibe for like anniversary makeup this year is not really to do like more, especially since you guys know I just had my second baby in September. [...] So my vibe is not to do anything like over the top. I just want to look fresh. I want to feel and look like myself."

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"I've been really loving this Iconic London Underglow Blurring Primer. I have this all over the face. It gives such a beautiful glow to the skin while also blurring the pores and things like that, which is nice."

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"It's one of my favorite products at the moment. [...] It's going to add a little hint of glow, but it's also kind of pore filling, so it gives like a little filtered effect."

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"This is the Iconic London Underglow Blurring Primer. I like this because it gives a little bit of a glow and a blur to the skin, which to me is just kind of like the best of both worlds."

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"I'm going to take this Iconic London [...] Underglow Blurring Primer. I'm just wanting something nice and glowy underneath."

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"So it has that hint of glow, but also like when it sets down, it's very smoothing. And it's not a sparkly glow either. You can see it leaves your skin nice and dewy, but then once it sets, it also leaves a smoothness and almost like a soft focus effect underneath your makeup. I've just really been liking it. It's been pairing well with all my different foundations that I've been layering on top. And so I'm starting to understand why everyone has been loving this for so many years."

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"This is also a great hybrid. Something that gives you glow while still giving you like an airbrushed blurring effect as well. Works great under makeup and is so perfect for when you want that added boost of just a healthy glow to the skin, but you don't want to compromise the longevity of your makeup. It's so so good."

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"This is one of my favorite primers. It's also one of those viral products that I feel like is viral for a reason. It gives you both a glow and a blur at the same time, which seems like it would contradict itself, but it actually works somehow. It's absolutely gorgeous underneath foundation, and it preps the skin perfectly after moisturizer. Highly recommend trying this if you haven't yet."

AliceintheRabbitHole

59k subs

✓Yay

"The Iconic London Underglow Blurring Primer is my top primer recommendation. On a good skin day it's a gorgeous product alone, giving a pretty subtle glow with a slight blurring effect, though you have to [...] let it sink in to see [...] the blurring. It really is my skin but better. The only thing is I wish it wasn't in glass packaging, since that means I don't travel with it even though it would be a great foundation alternative for travel."

Top Pick: primer

Alexandra Anele

1.45M subs

✓Yay

"I've been loving this Iconic London primer, have to say it is so incredibly smoothing and it does contain a pearl so it creates like a really beautiful luminescence to the skin without making the skin look at all oily, like not at all. So if you're someone like me who can be oily, highly recommend checking it out. It really does give such a flawless finish to the skin, especially if you're going to be going in with like a skin tint or foundation or something along those lines."

All 2 takes from Alexandra Anele

Shop smart

"This is such a beautiful primer. It's kind of made me fall in love with primers again. [...] I have a pretty matte base on right now so it's not going to make you look oily. I'm someone who tends to look a little bit oily especially in my T-Zone. I used this all over my face, [...] everywhere [...] I could get oily, and I think I'm looking pretty good. It's really fabulous."

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"I've been loving this Iconic London primer, have to say it is so incredibly smoothing and it does contain a pearl so it creates like a really beautiful luminescence to the skin without making the skin look at all oily, like not at all. So if you're someone like me who can be oily, highly recommend checking it out. It really does give such a flawless finish to the skin, especially if you're going to be going in with like a skin tint or foundation or something along those lines."

Robert Welsh

1.11M subs

✓Yay

"This was beautiful, this is my first time using it. [...] It has a serum texture, almost like a bit thicker though, like a thick serum and a tiny bit of stickiness to it, but it just looked like pure radiance on my skin. It looked like my skin was glowing. I have oily skin, so I just wanted to make sure I was pushing this into my skin so it sat nicely under my makeup."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Vitamin C

Topical vitamin C is an antioxidant with reasonable evidence for dullness and uneven tone. It breaks down in light and air, so how a product is formulated and packaged matters as much as the percentage on the front.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Iconic London Underglow Blurring Primer?

A face primer designed to blur the look of pores and smooth skin while adding a subtle glow, applied before foundation or a skin tint.

Is Iconic London Underglow Blurring Primer worth it?

Yes. All 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 90%.

What is Iconic London Underglow Blurring Primer's Guru Score?

Iconic London Underglow Blurring Primer holds a Guru Score of 90%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

What is Iconic London Underglow Blurring Primer good for, according to the experts?

In their reviews, experts say Iconic London Underglow Blurring Primer is good for clogged or visible pores (1 expert) and excess oil and shine (1 expert).