Huda Beauty Mascara: a Guru Score of 58% from 6 experts

What the experts use it for.

The concerns the experts tie this product to, in their own words. Paid and founder takes don't count.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Dr. Vanita Rattan

1.23M subs

~Yay

"Huda has smashed it when it comes to how black these lashes look. It's not as easy as it looks basically, because a black eyelash, a black black eyelash mascara for Caucasians is actually very different to a black mascara for us. We need black black black because it's got to sit against our skin and actually be visible."

Abbey Yung

887k subs

~Nay

"The Huda Beauty One Coat Wow Mascara was colossally disappointing, I had high hopes for it and I was wowed by it but not in a good way, I was wowed by how awful it was. This mascara was a true disaster for me through and through, it was too wet, it was too clumpy, it gave me a spidery looking result, it ended up smudging and transferring onto my lid, and then it completely disappeared by the end of the day. [...] It just did not work for me."

All 2 takes from Abbey Yung

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"The Huda Beauty One Coat Wow Mascara was colossally disappointing, I had high hopes for it and I was wowed by it but not in a good way, I was wowed by how awful it was. This mascara was a true disaster for me through and through, it was too wet, it was too clumpy, it gave me a spidery looking result, it ended up smudging and transferring onto my lid, and then it completely disappeared by the end of the day. [...] It just did not work for me."

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"It's also the only mascara that immediately transfers to my skin, like smudges on my skin after applying it. Not a single one of the other 28 mascaras in this showdown does that in the way that this one does. On top of that, the wear is awful. Not only does it smudge and flake like crazy on me, but it basically disappears. So based on all of that, I obviously had no choice but to give this Huda Beauty Mascara last place. [...] I do love the hot pink packaging though, cutest packaging."

Alexandra Anele

1.45M subs

~Nay

"It is very thickening but it's extremely heavy and wet so if you are like me and you have a problem with your lashes falling flat um not holding a curl or just like you know being weighed down you're not going to like this at all"

Robert Welsh

1.11M subs

~Mixed

"There's a nice mascara, but it has weighed down my lashes a little bit. [...] It's a nice mascara, it hasn't done anything extra, and I wish the formula was a little bit different. It's almost too creamy. I don't know, I needed it to be more fluid for that movement, a little bit more."

Jamie Genevieve

974k subs

~Mixed

"I have tried it already and it is fab. My only gripe is that it's a plastic brush and I always struggle with a plastic brush, but this mascara is really really nice. Definitely better than her previous mascara, the Legit Lashes is kind of notoriously difficult to get off, this one is not. It melts away just with water. It feels really nice, nice and black. You just need to take your time a little bit with the brush if you're not used to a plastic brush."

Dimma Umeh

544k subs

~Yay

"This is the Huda Beauty mascara, it curls my lashes upwards. The lashes are on point."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Huda Beauty Mascara?

A mascara from Huda Beauty designed to darken, thicken and curl the lashes, applied with a plastic brush.

Is Huda Beauty Mascara worth it?

The gurus are split. 2 of the 6 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 58%.

What is Huda Beauty Mascara's Guru Score?

Huda Beauty Mascara holds a Guru Score of 58%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected.