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Huda Beauty

One Coat Wow Mascara.

Huda Beauty One Coat Wow Mascara
Eye Makeup

About this product

A volumizing mascara with a creamy formula designed to thicken and define lashes in one coat.

Eye Makeup

The Guru Index verdict

61%

Mixed

~Mixed · 61%
4Reviewers
1Approved
2Mixed
1Skip

What the gurus are saying

The formula divides reviewers primarily on weight and texture. Gurus consistently praise the intense volume and black color, plus easy removal compared to Huda's previous mascara, but several report the creamy formula is too heavy and weighs down lashes, especially for those without naturally curly lashes. The plastic brush works well for chunky lower lashes but requires adjustment if you're accustomed to traditional wands. Best suited for those with resilient lashes seeking dramatic thickness.
Synthesized from 4 expert reviews

Key actives & flags

Fragrance-freeAlcohol-free

Full ingredients

Water/​Aqua/​Eau, Beeswax/​Cera Alba/​Cire D'Abeille, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax/​Helianthus Annuus Seed Cera, Glyceryl Behenate, Acacia Senegal Gum, Polyglyceryl-6 Distearate, Vp/​Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax/​Copernicia Cerifera Cera/​Cire De Carnauba, Propanediol, Aminomethyl Propanediol, Stearyl Stearate, Glyceryl Caprylate, Stearyl Palmitate, Hydrogenated Starch Hydrolysate, Methyl Methacrylate Crosspolymer, Hydroxyethylcellulose, Paraffin, Cetyl Palmitate, Cetyl Stearate, Panthenol, Polyglyceryl-6 Polyricinoleate, Laureth-20, Glycerin, Butylene Glycol, Caprylhydroxamic Acid, Magnesium Stearate, Behenic Acid, Microcrystalline Wax/​Cera Microcristallina/​Cire Microcristalline, Arachidic Acid, 1,2-Hexanediol, Palmitic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Phenoxyethanol, Potassium Sorbate, Iron Oxide Ci 77499

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved only Skip only Mixed only Hide sponsored
Skip
"It's a heavy formula, it's very wet, and when I put it on my lashes, a lot goes down. So it is very thickening, but it's extremely heavy and wet. If you are like me and you have a problem with your lashes falling flat, not holding a curl, or just being weighed down, you're not going to like this at all. If you already have curly lashes or you don't have a problem with mascaras weighing your lashes down, it is very thickening, so if you have really skinny lashes and you want extra volume, it might be worth looking into. But I just know that it does not work for me at all."
~Mixed
"It's a nice mascara, but it has weighed down my lashes a little bit. It hasn't done anything extra and I wish the formula was a little bit different. It's almost too creamy. I needed it to be more fluid for that movement."
~Mixed
"I have the new Huda Beauty One Coat Wow Mascara and I have tried it already and it is fab. My only gripe is that it's a plastic brush and I always put off plastic brushes, but this mascara is really really nice. Definitely better than her previous mascara, the Lash Legit is notoriously difficult to get off, but this one melts away just with water. It feels really nice, nice and black. You just need to take your time a little bit with the brush if you're not used to a plastic brush. It's very good if you love chunky bottom lashes."
Approved
"I'm going to apply some mascara. The Huda Beauty One Coat Wow Mascara curls my lashes upwards. The lashes are on okay. I'm just going to apply mascara to make sure that it blends okay."
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"I'm going to apply some mascara. The Huda Beauty One Coat Wow Mascara curls my lashes upwards. The lashes are on okay. I'm just going to apply mascara to make sure that it blends okay."
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"This is the new one coat mascara that Huda has also been talking about on Instagram. I love love love this."
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