Huda Beauty

One Coat Wow Mascara.

Eye Makeup

About this product

A volumizing mascara with a creamy formula and plastic brush designed to thicken lashes and deliver color in one coat.

Type

Eye MakeupLiquid

Formula notes

Fragrance-freeNo drying alcohol

Full ingredients

Water/Aqua/Eau, Beeswax/Cera Alba/Cire D'Abeille, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax/Helianthus Annuus Seed Cera, Glyceryl Behenate, Acacia Senegal Gum, Polyglyceryl-6 Distearate, Vp/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Propanediol, Aminomethyl Propanediol, Stearyl Stearate, Glyceryl Caprylate, Stearyl Palmitate, Hydrogenated Starch Hydrolysate, Methyl Methacrylate Crosspolymer, Hydroxyethylcellulose, Paraffin, Cetyl Palmitate, Cetyl Stearate, Panthenol, Polyglyceryl-6 Polyricinoleate, Laureth-20, Glycerin, Butylene Glycol, Caprylhydroxamic Acid, Magnesium Stearate, Behenic Acid, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Arachidic Acid, 1,2-Hexanediol, Palmitic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Phenoxyethanol, Potassium Sorbate, Iron Oxide Ci 77499

Guru Score

61%

Mixed

4 experts · Moderate agreement

4Gurus

1Approved

2Mixed

1Skip

What the gurus are saying

The formula delivers noticeable thickening and rich black color, and some gurus praise how easily it washes away with water compared to earlier Huda mascaras. However, several experts found the formula too heavy and creamy, causing lashes to droop or lose curl, which means those with fine or already-flat lashes may want to test it first. Those with naturally curly lashes or who want defined bottom lashes may find it worth trying despite the plastic brush, though easing into the application technique helps.

Synthesized from 4 expert reviews · most recent take February 2024

Where to buy

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How it works Independent by design. Every take comes from a creator we have no relationship with. We do not ask anyone to review, and affiliate links never move a score.

Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored

Alexandra Anele

1.43M subs

~Skip

"It's a heavy formula, it's very wet, and when I put it on my lashes, a lot goes down. So it is very thickening, but it's extremely heavy and wet. If you are like me and you have a problem with your lashes falling flat, not holding a curl, or just being weighed down, you're not going to like this at all. If you already have curly lashes or you don't have a problem with mascaras weighing your lashes down, it is very thickening, so if you have really skinny lashes and you want extra volume, it might be worth looking into. But I just know that it does not work for me at all."

Robert Welsh

1.11M subs

~Mixed

"It's a nice mascara, but it has weighed down my lashes a little bit. It hasn't done anything extra and I wish the formula was a little bit different. It's almost too creamy. I needed it to be more fluid for that movement."

Jamie Genevieve

976k subs

~Mixed

"I have the new Huda Beauty One Coat Wow Mascara and I have tried it already and it is fab. My only gripe is that it's a plastic brush and I always put off plastic brushes, but this mascara is really really nice. Definitely better than her previous mascara, the Lash Legit is notoriously difficult to get off, but this one melts away just with water. It feels really nice, nice and black. You just need to take your time a little bit with the brush if you're not used to a plastic brush. It's very good if you love chunky bottom lashes."

Dimma Umeh

531k subs

~Approved

"This is the new one coat mascara that Huda has also been talking about on Instagram. I love love love this."

Frequently asked.

What is Huda Beauty One Coat Wow Mascara?

A volumizing mascara with a creamy formula and plastic brush designed to thicken lashes and deliver color in one coat.

Is Huda Beauty One Coat Wow Mascara worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 61%.

What is Huda Beauty One Coat Wow Mascara's Guru Score?

Huda Beauty One Coat Wow Mascara holds a Guru Score of 61%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 independent expert reviewers we have collected.