Huda Beauty Easy Bake Powder in Ube Birthday Cake

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

~Mixed

"I bought Huda Beauty's Ube Birthday Cake Easy Bake powder because I saw it everywhere on social. I don't actually use it ever, only because I don't know how to bake, not because it's a bad product, but the smell is heavenly."

Alexandra Anele

1.44M subs

~Mixed

"It's meant for deeper olive skin tones, it's not meant for pale olive people, but I still liked it. I still thought it was fun. It blended into the blush. [...] I used a little bit of this, like a little bit more in my contour, so I combined the two and I really love the way the colors look. They're really, really pretty."

All 2 takes from Alexandra Anele

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"This is straight up purple like I'm looking at this and this just makes me think of um Robert Welsh almost you know it's a little bit more on like the pink side"

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"It's meant for deeper olive skin tones, it's not meant for pale olive people, but I still liked it. I still thought it was fun. It blended into the blush. [...] I used a little bit of this, like a little bit more in my contour, so I combined the two and I really love the way the colors look. They're really, really pretty."

Robert Welsh

1.11M subs

~Nay

"It's just a deeper pink. It's called Ube powder, ube is a deep purple, it's really not that shade. It's more like a candy floss pink powder, which is still cute, but it's not purple. It was kind of shown as purple so I was a little bit disappointed by the original teasing because it looks like some trickery is going on with lighting and saturating the final video to make it look strangely purple. Because no one would question like a deeper pink powder."

Allie Glines

829k subs

~Yay

"It actually looks kind of cute, very trendy. I don't think it's necessarily a need, but I think it's actually prettier than I was anticipating. I do feel like I would only use this when I'm going for a more blush heavy look just because I want everything to kind of blend up under the eye area. It gives a little hint of flush on the eyelids as well. I had high hopes because I live for Huda Beauty's powder. You guys know I love this powder so much. It actually looks really cute."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Huda Beauty Easy Bake Powder in Ube Birthday Cake?

A purple-toned baking powder designed to brighten and set makeup, formulated with ube and birthday cake notes.

Is Huda Beauty Easy Bake Powder in Ube Birthday Cake worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 62%.

What is Huda Beauty Easy Bake Powder in Ube Birthday Cake's Guru Score?

Huda Beauty Easy Bake Powder in Ube Birthday Cake holds a Guru Score of 62%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.